Martech

APRIL 8, 2024

Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. From the moment someone first encounters your brand to the ongoing relationship that follows a purchase, email is the connective tissue that binds these interactions together — if you’re using it correctly.

Email Marketing 134

Email Marketing Customer Customer Journey eBook 134

Search Engine Land

JULY 23, 2024

This strategy will also ensure a brand presence across all spheres of the digital landscape. Let’s break down and understand the following: What does digital marketing include? What results can you expect from each marketing effort? Improved brand visibility: Higher search rankings increase your brand’s visibility.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 135

Email Marketing Analytics User-Generated Marketing 135

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. Get your copy ?. Get your copy ?.

Email Marketing 112

Email Marketing Market Trends eBook Law 112

Litmus

JANUARY 4, 2023

In this article, we’ll look at the fundamentals of email deliverability along with best practices—so you can land successfully in the inbox, and making the most of your time, money, and effort. How to Improve Email Deliverability and Optimize Each Send. What is email deliverability? . Email deliverability is tricky.

eBook 111

eBook Email Marketing Branding Customer 111

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

AWeber

MARCH 16, 2023

Because happy customers are more likely to share great brand experiences with their family and friends. These loyal customers become advocates for your brand and they have the power to drive more leads for you. Marketing to customers after they buy from you is just as important as marketing to prospects before they buy from you.

Email Marketing 122

Email Marketing Customer eBook Education 122

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 108

Email Marketing Thought Leadership Customer Journey eBook 108

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. The content experiences we create are what help make our—and any—brand cohesive and memorable. Having a strong brand is one thing.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 119

Email Marketing Shoppers Shipping Marketing 119

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. All you need to do is enter your email to get it. This isnt just a friendly offer; its one of the most effective marketing tools online: the lead magnet.

eBook 52

eBook Copywriting Entertainment eCommerce 52

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 111

Email Marketing eBook Marketing Marketers 111

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

Email Marketing 94

Email Marketing Whitepaper Customer Journey eBook 94

Vertical Response

AUGUST 5, 2024

The primary payers for content are audiences, brands, and advertisers. Brands and advertisers also play a significant role, often paying creators to feature their products or services. Common methods include ad revenue, affiliate marketing, selling digital products, online courses, subscriptions, brand deals, and donations.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Marketing Insider Group

AUGUST 18, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Exploring the advanced functionality of email automation software can help you to optimize your ROI and create a better customer experience. Email Automation Examples.

Email Marketing 111

Email Marketing User-Generated Marketing Marketers 111

Vertical Response

APRIL 4, 2022

But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy. Why Mass Email Marketing Is Popular.

Email Marketing 103

Email Marketing Millennials eBook Marketing 103

AWeber

MAY 19, 2025

Examples include ebooks, templates, online courses, audio files, and design assets. Plus, modern tools make it easier than ever to design, deliver, and market your offer using platforms like AWeber for email marketing or simple e-commerce tools for checkout and delivery.

Product 59

Product eBook Transform Non-Profit 59

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

AWeber

MARCH 20, 2025

By capturing leads in real time, you can set up automation to send a welcome email or offer immediately, keeping your brand fresh in their minds. Personalize Your Follow-Up for Higher Conversions First impressions matter, especially when it comes to email marketing. Deliver a lead magnet (eBook, checklist, webinar, etc.)

eBook 72

eBook Education Promotion Email Marketing 72

Hubspot Marketing

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Email Marketing. Here's an example of a general ebook template.

Copywriting 145

Copywriting eBook Communications Marketing 145

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Customers.ai

JANUARY 7, 2025

But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Email capture isnt just about tossing up a Sign up for updates box and hoping for the best. Discounts, freebies, and exclusive access are the classics for a reason.

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Hubspot Marketing

DECEMBER 23, 2024

Automated Email Marketing AI in email marketing uses data analysis to personalize content, optimize subject lines, automate follow-ups, and segment audiences. By tailoring emails to each recipients behavior and preferences, AI makes campaigns more engaging and effective, driving higher open and conversion rates.

Transform 113

Transform User-Generated Marketing Marketers 113

Sprout Social

AUGUST 4, 2021

It can help you nurture leads, raise brand awareness, and sell your products. If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! But the large user base is not the only reason marketers love email. What is email marketing?

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Hubspot Marketing

MAY 13, 2022

If you're a fashion brand, for example, it's helpful to know if large segments of your audience are also interested in fitness and well-being to inform future content and partnerships. This refers to the digital assets your brand or company owns — whether that's your website, social media profiles, blog content, or imagery.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Rock Content

NOVEMBER 11, 2020

In the Digital Marketing context, the term refers to how consumers interact directly with the brand through different actions, such as clicks, likes, comments, and shares. The more engaging your brand experiences are, the higher the lead conversion rate is. Increases brand authority. Check the other advantages below!

Branding 122

Branding User-Generated Transform Marketing 122

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Say your business goals include increasing brand awareness.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Use Insider

NOVEMBER 18, 2024

Driving Growth Through Optimization With a background in data, Amy remarked that optimization plays a central role in Blink’s strategy, helping the brand to drive incremental growth across the entire customer experience and drive healthier outcomes. The number of channels consumers interact with a brand across is growing.

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Ebook Templates. Download the ebook templates here.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 138

Whitepaper eBook User-Generated Marketing 138

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. The better your marketing funnel, the more sales you can capture. The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Building Brand Awareness and Credibility In the B2B sector, trust and credibility are paramount. Types of content include blog posts, whitepapers, case studies, and eBooks.

Advertising 52

Advertising Advertisers Transform Whitepaper 52