Vertical Response

AUGUST 25, 2024

A multi-channel marketing approach, including social media, email, and SMS, significantly improves engagement and conversion rates. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Set Up

OCTOBER 15, 2024

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond?

Transform 59

Transform Branding Shipping Customer loyalty 59

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Neil Patel

DECEMBER 11, 2022

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Send Emails Based On Customer Actions. Why is that?

Email Marketing 139

Email Marketing Whitepaper Shipping Marketing 139

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

MARCH 12, 2025

With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Send instantly upon sign-up.

Non-Profit 111

Non-Profit User-Generated Shipping eCommerce 111

Adobe Experience Cloud Blog

AUGUST 1, 2013

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

Email Marketing 134

Email Marketing eBook Thought Leadership Shipping 134

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Logo (optional).

Email Marketing 144

Email Marketing Marketing Marketers Direct Mail 144

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. This blending of online and offline experiences means brands need to create seamless connections across platforms.

Customer 89

Customer eCommerce Shipping Customer Journey 89

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 118

Email Marketing Shoppers Shipping Marketing 118

illumin

JUNE 12, 2025

Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights.

Advertisers 76

Advertisers Advertising Shoppers Shipping 76

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 141

Market Trends Email Marketing Marketing Marketers 141

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

AWeber

NOVEMBER 7, 2022

This HTML Happy Kwanzaa email template is perfect for sending on Kwanza’s last day to engage with your customers. Small Business Saturday email template. One of the best ways to communicate with your audience and visually engage them with your brand is through eye-catching email design. Log into your AWeber account now.

Email Marketing 134

Email Marketing Shipping Shoppers Marketing 134

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketing Marketers 111

Litmus

OCTOBER 31, 2023

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails.

Email Marketing 114

Email Marketing Shoppers Shipping Real Estate 114

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Health 96

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. But heres where most brands get it wrong — they lean too hard on one side.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

AWeber

MAY 19, 2025

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Unlike physical goods, theres no shipping, storage costs, or restocking nightmares. Fonts and Typography Kits Why it works: Unique fonts are essential for branding and design projects, and there's a constant demand for fresh styles.

Product 93

Product eBook Non-Profit Transform 93

Customers.ai

JANUARY 7, 2025

But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Email capture isnt just about tossing up a Sign up for updates box and hoping for the best. Start with what works. SaaS companies? creates FOMO and drives action.

Customer 93

Customer Shipping eCommerce Outbound Marketing 93

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Curious how fellow email marketers utilize Gmail’s new functionality? Use the custom image to showcase your products.

Promotion 83

Promotion Email Marketing Real Estate Branding 83

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. All brands have a wealth of data.

Email Marketing 108

Email Marketing Shipping Real Estate CRM 108

Martech

JULY 5, 2022

As email marketers, we know we need to personalize the messages we send to subscribers and customers. I can’t think of a single statistic, case study or survey claiming an email program of one-to-everyone campaigns outperforms personalization. Use a warm, human tone of voice, which ideally should reflect your brand voice.

Email Marketing 124

Email Marketing Customer Journey Marketing Marketers 124

Jeff Bullas

JANUARY 17, 2023

In another survey, 70% of consumers say that how well a brand understands their individual needs impacts their loyalty. The average eCommerce business owner stops at personalizing the first line of their emails to include a customer’s name. You can display country-specific messages about your shipping policies. Wrapping up.

eCommerce 290

eCommerce Shipping Email Marketing Education 290

Hubspot Marketing

NOVEMBER 1, 2024

To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. And it likely isn’t to you, either. Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. Step 4: Plan Your Emails.

Email Marketing 111

Email Marketing Customer Journey Shipping Marketing 111

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. A small business can customize a message that reflects its brand and reach only a target audience. Larger businesses can contact large customer groups with email automation. Here are best practices for creating an email marketing campaign that works!

Email Marketing 98

Email Marketing Marketing Marketers Communications 98

Adobe Experience Cloud Blog

APRIL 9, 2020

You’ll have had the email by now. . Hello customer from our email marketing database, . Tone-deaf, out-of-context email marketing is, unlike the present day, not unprecedented. Right now, there’s one thing brands and businesses need to be saying: . But it’s become inexcusable. What can we do to help? .

Real Estate 170

Real Estate Thought Leadership Shipping Retail 170

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. See my advice below for campaigns that address loss avoidance. Get MarTech! In your inbox.

Email Marketing 126

Email Marketing Price eCommerce Marketing 126

AWeber

JUNE 9, 2025

Continue reading to discover how automation can transform your store—from the biggest benefits and proven best practices to high-performing email flows you can start using right away. What Is Email Marketing Automation for Ecommerce? Email Marketing Automation Best Practices for Ecommerce Ready to start?

eCommerce 54

eCommerce Shoppers Shipping Transform 54

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Marketing Transform 98

Vertical Response

OCTOBER 21, 2024

Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. Planning Your Email Marketing Xmas 2024 Campaign Effective email marketing during the holiday season requires careful planning.

Email Marketing 95

Email Marketing Shoppers Promotion Marketing 95

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results. Engagement.

Email Marketing 98

Email Marketing Marketing Marketers Promotion 98

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98