Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 139

Branding Marketing Marketers Communications 139

OnPassive Marketing

APRIL 27, 2022

Fortunately, the LinkedIn platform has made it much easier for B2B marketers to find their target audience on this robust social network. If you have a product or service to promote, why not start a LinkedIn group? One of the best ways to promote your content on LinkedIn is to create relevant connections.

Promotion 59

Promotion Energy Marketing Strategy Product 59

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Create a Brand Identity.

Marketing Strategy 141

Marketing Strategy Finance Marketing Marketers 141

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Promotion 111

Promotion User-Generated Price Energy 111

Hubspot Marketing

NOVEMBER 13, 2023

She adds that this can be challenging if you’re an ideas-first person, but also a lesson in prioritizing time, resources, energy, and budget. This way, you can ensure that your ads are shown to people who are most likely to engage with your brand. says Pam Bump, Content Growth Team Manager at HubSpot. “If

User-Generated 116

User-Generated Energy Promotion Advertising 116

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. ” An interesting idea: Imagine your brand as a character. ” I wrote extensively about this in Marketing Rebellion as a key part of the future of marketing. .”

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Exposure Ninja

JUNE 7, 2022

LinkedIn is a different landscape from other social media platforms – users have joined the platform to look at professional content rather than entertainment content, so it’s important to keep that in mind when creating your LinkedIn marketing strategy. Setting goals for your LinkedIn marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 95

Branding Non-Profit Real Estate Transform 95

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. LinkedIn posts.

Thought Leadership 132

Thought Leadership Energy Marketing Marketers 132

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?”

eCommerce 98

eCommerce Content Marketing Branding Marketing 98

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? Let me take a swing at it. That’s huge.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Hubspot Marketing

MAY 20, 2024

Book marketing felt completely overwhelming to me (which I'm embarrassed to say as a professional marketer). And there are endless book marketing strategies and click-bait articles on how to become a New York Times bestseller. Marketing and publicity take time. I thought all the hard work was over after that.

Promotion 83

Promotion Marketing Marketers Transform 83

AWeber

NOVEMBER 15, 2022

And color increases brand recognition by 80%. That makes it an incredibly important part of your brand identity. Research also shows that there is a connection between the use of color and how it affects customer perception of a brand. Think of your favorite brand for a second. When to use blue in your marketing.

Energy 91

Energy Promotion Marketing Marketers 91

Spiralytics

DECEMBER 7, 2022

Eight out of ten consumers make purchase choices based on sustainability-based concerns, and 53% of consumers report having switched to smaller and lesser-known brands because of better sustainability practices. Nowadays, many brands have started integrating sustainability into their business model. 5 Sustainable Marketing Tips.

Non-Profit 98

Non-Profit Marketing Marketers Communications 98

Digital Marketer

APRIL 18, 2022

Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Here are the 5 essential elements of email marketing you have to implement. First, it builds brand awareness.

Real Estate 86

Real Estate Energy Email Marketing Fashion 86

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Influencer Marketing 94

Influencer Marketing Market Trends Gen Z Fashion 94

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Search Engine Land

MAY 20, 2024

Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. However, investing time and energy into multiple channels above can result in solid returns.

Gen Z 123

Gen Z SEO Millennials Energy 123

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. How do you use it?

B2C 144

B2C Advertising Advertisers Marketing 144

Hubspot Marketing

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. But, starting and running an effective, traffic-generating blog requires a lot of time and energy. Do Blog Posts Lead to Purchases? Why Blogs Lead to Purchases.

Shoppers 145

Shoppers Energy eBook Promotion 145

Neil Patel

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? Identify Your Audience and Their Needs.

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Not every brand is a world-famous soft drink, however. Fortunately, there are many entry points for brands to tap into the highly-engaged gaming community.

Advertising 104

Advertising Advertisers Marketing Marketers 104

Spiralytics

JANUARY 22, 2023

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following.

Gen Z 135

Gen Z Promotion Shoppers Energy 135

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. Let's dig into the basics of crafting a killer event marketing strategy that'll have people signing up in droves.

Event Marketing 59

Event Marketing Marketing Marketers Energy 59

Set Up

SEPTEMBER 13, 2022

As information becomes more widespread and consumers are becoming more selective, snack and soda brands are evolving to stay relevant by changing product development, brand identity, and marketing. campaign to promote the drink. They soon rolled out their cheeky “Can I Get an Aha?”

Health 52

Health Energy Thought Leadership Shoppers 52

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. Develop A Strategy.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Marketing Insider Group

JULY 11, 2023

At the end of the day, you need to be publishing both free and paid content to create a balanced, effective content strategy. This way, you can build trust and create a community that sees value in your brand. What The Content Marketing and Relationship Currency Facts Tell Us Use Blogging To Increase Credibility.

Whitepaper 91

Whitepaper Customer eBook Energy 91

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. It should motivate people to want more from your brand. Action words in content marketing tap into human emotion and give customers the feeling that they need to do something.

Content Marketing 131

Content Marketing Transform Marketing Marketers 131

Spiralytics

MARCH 13, 2024

Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. These influential figures can help your brand attract audiences with their engaging content and charismatic personalities. M 2 Ivana Alawi (@IvanaAlawi) 17.4M billion views.

Entertainment 52

Entertainment Health Energy Transform 52

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

User-Generated 97

User-Generated Social Media Marketing eCommerce Communications 97

SocialPilot

JANUARY 4, 2024

These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. Why does this matter?

Health 98

Health Food Promotion Energy 98

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. First, let’s uncover why building a YouTube marketing strategy is important.

Entertainment 125

Entertainment Education Food User-Generated 125

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Energy 79

Energy Email Marketing Thought Leadership Customer Acquisition 79

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 109

Influencer Marketing Price Analytics Marketing 109