Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 110

Branding Fashion Gen Z Entertainment 110

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 77

Influencer Marketing Market Trends Gen Z Fashion 77

Girl Power Marketing

AUGUST 24, 2023

That means there is still substantial room for growth, particularly for brands striving to effectively convey their marketing messages to women. Below are some statistics and insights that delve into the power of influencer marketing and why some brands outperform others in this area. The primary reason for this is authenticity.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. 87% say UGC increases their sales, and 92% say it increases brand awareness.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals. We're investing in podcasters right now.

Gen Z 88

Gen Z Millennials Inbound Marketing Entertainment 88

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. What are TikTok challenges? million video creations.

Branding 109

Branding Gen Z Fashion User-Generated 109

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 98

Branding Gen Z Transform Education 98

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. 5 top TikTok marketing agencies (with case studies).

Gen Z 112

Gen Z Transform Retail Entertainment 112

Hubspot Marketing

OCTOBER 17, 2022

The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. Promoted Music - DoorDash - Driver.

Gen Z 108

Gen Z Entertainment User-Generated Energy 108

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 124

Branding Gen Z User-Generated Promotion 124

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. TikTok's creator marketplace is the platform's official collaboration center that connects brands and creators to execute paid and reward-based campaigns. Use the principle of "entertainment-first". 5000 Voices."

Gen Z 103

Gen Z Entertainment Non-Profit Education 103

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies. You can stay in stalker mode by just reading, or create a branded account to directly engage with users.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Martech

FEBRUARY 22, 2023

TikTok has tapped into this trend, allowing marketers and brands to tell their stories and capture consumer attention. Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. are under 30, accounting for the Gen Z audience and younger millennials.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Spiralytics

FEBRUARY 26, 2023

Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. You can make money on TikTok through brand partnerships, selling your products or services, collaborating with other creators, and collecting tips or donations from viewers. Can You Earn Money on TikTok?

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Brands can reach out to high-performing streamers and ask about collaborations.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Published on Categories.

Gen Z 133

Gen Z Entertainment Branding Analytics 133

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. playing in the background.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Let’s get started. Moreover, 47.4%

Entertainment 131

Entertainment User-Generated Gen Z Transform 131

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Rock Content

MAY 4, 2023

The purpose of this feature is to show the day by day of celebrities, inserting a curated timeline of the most interesting people of the moment – from top athletes, entertainers, singers and everything in between. BeReal too clarifies that “RealPeople is not about influence, accumulating likes or comments, or promoting brands.

Gen Z 52

Gen Z User-Generated Entertainment Analytics 52

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. How Brands Should Use the Creator Economy. Other monetary opportunities include: Branded content. How Brands Should Use the Creator Economy.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. However, generally, mid-morning through the afternoon (9 a.m. Wednesdays from 2 to 5 p.m.

Entertainment 107

Entertainment Gen Z Education Food 107

Sprout Social

AUGUST 2, 2022

For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. Spotify uses Shorts to promote events and promote or repurpose podcast content. Brand bringing this trend to life: Coachella. Social commerce.

Gen Z 138

Gen Z Promotion Shoppers Energy 138

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. After all, using YouTube to bring in extra revenue is standard for many creators and brands. EMBED] [link].

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Content Marketing Institute

NOVEMBER 19, 2018

The new entertainment category these events have spawned – esports – is projected to reach $1.65 Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. In general, the Twitch community is very savvy; so, transparency and authenticity are essential.

Branding 77

Branding Entertainment Transform Gen Z 77

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. YouTube helps about 90% of the viewers to discover new brands or products. Facebook video ads are used by more than 73% of marketers to promote their products or services.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

CXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok? The benefits of TikTok for ecommerce brands don’t start and end with a sale. TikTok users spent $2.5 via TikTok ].

Customer 95

Customer Entertainment User-Generated eCommerce 95

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. At their simplest, in-game ads let brands’ names and logos appear in digital environments — an Obama billboard in Madden NFL 13, for example, or real restaurant chains in the Crazy Taxi setting.

Customer 52

Customer Millennials Transform Gen Z 52

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Gen Z 140

Gen Z User-Generated Marketing Marketers 140

Hubspot Marketing

FEBRUARY 16, 2023

For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145