Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?
Hubspot Marketing
SEPTEMBER 16, 2022
A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." In our 2022 survey , we spoke to Gen Z consumers about their social media habits. Only 14% mentioned Twitter and 13% said Clubhouse.
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