Marketing Insider Group

MARCH 2, 2015

Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. There are others, however, for which the value in reaching millennials is far more nuanced. Everyone wants millennials’ attention, loyalty and ultimately their dollars.

Millennials 111

Millennials Branding Entertainment User-Generated 111

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

Gen Z 100

Gen Z Millennials Health Entertainment 100

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Finance Education 145

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. as mentioned, the average total spending on gifts, entertainment, and travel combined is expected to rise by 13% (an average total of $1,853).

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Adobe Experience Cloud Blog

MARCH 28, 2019

adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries. Consumers of all ages have come to expect certain types of communications from brands when they transact online. Media and Entertainment.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Help – Lastly, you not only want to entertain your audience, but you want to educate and inform.

Millennials 108

Millennials Entertainment Food Education 108

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. Users may be sharing weekend updates or seeking entertainment before the start of a new week.

Entertainment 100

Entertainment Gen Z Millennials User-Generated 100

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 135

Gen Z Millennials Branding Transform 135

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z 91

Gen Z Millennials Social Media Marketing User-Generated 91

Hootsuite

APRIL 23, 2025

With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but theres multigenerational appeal. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

illumin

NOVEMBER 19, 2024

Canadian consumers plan to spend an average total of $1,853 on gifts, travel, and entertainment this holiday season, a 13% increase over last year. Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Another 38% of Australian users (roughly 3.2

Gen Z 73

Gen Z Transform Fashion Food 73

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

What does this mean for your brand ? One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. Experience Marketing for Brands.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Consumers are beginning to rely on marketing videos from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. On Giphy, brands can create channels for their gifs, much like YouTube. Keep Up With Gif Trends.

Promotion 133

Promotion Branding Entertainment Millennials 133

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform. Facebook marketing grows your audience, brings in leads and sales, and establishes your brand. in the public eye) or a well-known brand.

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They care about their impact on the world and demand transparency from Brands. Be digital.

Gen Z 59

Gen Z Millennials Entertainment Health 59

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 145

Branding Transform Whitepaper User-Generated 145

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Millennials (survey respondents ages 24-39). But despite increasing Gen Z social media usage, these digital natives are the least likely to follow brands on social. What Gen Z social media usage means for your brand.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

SocialPilot

FEBRUARY 19, 2025

For brands looking to maximize visibility through paid campaigns, Twitter remains a solid option. It creates a space that reflects its brand values. For instance, a local artisan brand might use Bluesky to host a customer server because it can create a direct connection with its audience. We’ve only scratched the surface.

Gen Z 110

Gen Z User-Generated Advertising Advertisers 110

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting.

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Marketers Marketing 95

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. And more people began chiming in.

Branding 139

Branding Transform Gen Z Entertainment 139

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. Check out this article to see how brands are getting creative on YouTube in 2022, plus this guide on YouTube marketing 101. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share.

Video Marketing 132

Video Marketing Branding User-Generated Millennials 132

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. One-third of millennials regularly listen to podcasts. (

Gen Z 142

Gen Z Advertising Advertisers Millennials 142

Sprout Social

APRIL 10, 2025

This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries. Like in many regulated sectors, conversations about medical conditions and healthcare brands are rampant with misinformation. For many patients, the first time they interact with your brand might be on social.

Gen Z 76

Gen Z Pharmaceutical Health Millennials 76

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. respectively.

Gen Z 100

Gen Z Copywriting Real Estate Marketing 100

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. respectively.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 123

Branding Millennials Video Marketing B2C 123

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Adobe Experience Cloud Blog

MARCH 26, 2020

Value brands that feel authentic. Even so, many brands succumb to the temptation of buying random data and email lists and sad attempts at one-size-fits-all marketing and hoping for the best. While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. Make it real.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? Which content marketing brands have rocked the boat and set the example? GoldieBlox.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Branding 135

Branding Fashion Gen Z User-Generated 135

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. The most popular branded YouTube channel is LEGO, which has over 7.1 billion views.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145