DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion 98

Promotion Marketing Marketers Advertising 98

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 100

Branding Gen Z Transform Education 100

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 107

Branding Video Marketing Millennials B2C 107

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding 124

Branding Key Performance Indicator Energy User-Generated 124

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. TikTok also falls into third place for ROI , closely trailing YouTube and Instagram.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. This feature is essentially a branded calendar notification. Create a hashtag.

Promotion 111

Promotion User-Generated Price Energy 111

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 115

Branding Health Thought Leadership Fashion 115

Sprout Social

NOVEMBER 28, 2022

Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 122

Branding Gen Z User-Generated Promotion 122

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more. corporatenatalie. #ad

Branding 133

Branding B2C Real Estate User-Generated 133

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Product 131

Product Branding Entertainment Promotion 131

Martech

MARCH 27, 2024

Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. who identify as gamers, according to Entertainment Software America (ESA).

Advertising 107

Advertising Advertisers Entertainment Marketing 107

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse.

Branding 114

Branding Real Estate User-Generated Communications 114

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. Mobile gaming.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Pro: You get fresh, engaging content promoting your business. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand.

Branding 97

Branding Influencer Marketing Affiliate Marketing Finance 97

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 142

Branding Transform Whitepaper User-Generated 142

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. For entertainment via memes, humor subreddits, or to discuss TV or movies. It has a unique vibe, which this article will explain.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hootsuite

APRIL 29, 2021

Much like China’s WeChat and South Korea’s KakaoTalk, the platform grew from a chat app into a hub for entertainment, social and day-to-day activities. For its part, Line was renamed A Holdings Corporation, although it is still branded and recognized as Line. Once you’ve created a business account, make sure to promote it.

Branding 120

Branding User-Generated Promotion Food 120

Hootsuite

NOVEMBER 8, 2022

Brands now have a new opportunity to reach their target audience through Twitch ads. Other creators, from big brands to DIY entrepreneurs, are catching up quickly. Other creators, from big brands to DIY entrepreneurs, are catching up quickly. Brands can also partner with Twitch streamers to run manual ads on their channels.

Branding 97

Branding Advertising Advertisers Promotion 97

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hootsuite

APRIL 21, 2022

Is Facebook a good place to sell products and services? And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. Listen in on conversations about your brand. With around 2.9

Branding 100

Branding Gen Z Retail User-Generated 100

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 115

Branding Whitepaper Food Energy 115

Marketing Insider Group

APRIL 13, 2023

Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Marketing Mix 132

Marketing Mix Price Finance Promotion 132

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

B2C 139

B2C Entertainment Non-Profit Transform 139

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Hubspot Marketing

APRIL 2, 2019

That’s why they create a brand. From the language in their Instagram caption to the color palette on their latest billboard to the material used in their packaging, companies who create strong brands know that their brand needs to live everywhere. These brands are known, loved, and chosen out of a long lineup of options.

Branding 145

Branding Shoppers Entertainment Advertising 145

Econsultancy

MARCH 11, 2022

Social shopping, as opposed to buying things via social media (although that forms part of it), is about translating that shared experience, the advice, the chat and the entertainment into the digital environment – making retail ‘phygital’ That means integrating the best elements of offline shopping and moving it online.

Retail 75

Retail Shoppers Branding Transform 75

Rock Content

APRIL 30, 2024

Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. And that’s not hyperbole: It truly does feel like magic when you put it in place and watch it fly.” Soon, your brand will gain serious momentum. However, that’s not where its purpose ends.

Content Marketing 70

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 70

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Sprout Social

MAY 4, 2020

But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort. How do you make sure you don’t get lost in the noise and provide true value for your brand’s audience? Here’s what you need to do as you plan your digital event and promote it on social.

Promotion 81

Promotion Thought Leadership CMO B2C 81

Hootsuite

FEBRUARY 14, 2023

They earn thousands or even millions per year for sharing branded content with their audience. These influencers have cultivated their audience for years to build their brand on social media from the ground up. Brand status. How many brands do they work with? Are these brands well-known/respected? Post frequency.

Entertainment 110

Entertainment Fashion Influencer Marketing Energy 110

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. And they entertain, too. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. Promoting your brand and your products?

Branding 136

Branding Transform Entertainment Content Marketing 136

Rock Content

MAY 1, 2024

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Iconic brands and legendary marketing campaigns aren’t born in a vacuum. Setting your brand apart from the rest of the competition is also an objective.

Finance 52

Finance Price Marketing Marketers 52

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made.

Retail 105

Retail Shoppers Entertainment Advertising 105

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. A stand out giveaway with no branding… hello, marketing?!

New Technology 94

New Technology Entertainment Promotion Management 94

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Let’s get started. Moreover, 47.4%

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Martech

AUGUST 24, 2023

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. Or the rider might receive a promotional offer from Hulu to subscribe to the streaming service. The company has 26% of ridesharing’s U.S.

Real Estate 93

Real Estate Retail eCommerce Advertising 93