Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 102

Branding Entertainment Advertising Advertisers 102

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content. What is a content pillar?

Branding 118

Branding Entertainment SEO Education 118

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media. Establish Brand Awareness Your brand’s online presence matters.

Gen Z 128

Gen Z Product User-Generated Millennials 128

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan.

Branding 119

Branding Law Influencer Marketing Entertainment 119

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Gen Z 108

Gen Z Branding Millennials Transform 108

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. The cola company also sells a youthful lifestyle and inclusivity as its brand story.

Product 82

Product Real Estate Thought Leadership Entertainment 82

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. While recognizing the importance of a brand voice, you might be unsure where to start. Fortunately, numerous brand voice examples from other companies can serve as inspiration for crafting your own.

Branding 94

Branding Communications Health Education 94

Digital Marketer

JULY 24, 2023

However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. Overview of Mattel & the Barbie Brand Mattel is a globally recognized toy company that has been a pioneer in the industry for decades.

Branding 87

Branding Entertainment Transform Manufacturing 87

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Other choices include entertaining or funny stories, sports, fashion and beauty. He’s worked with brands like Thomas Sabo and Just Eat. Run and measure campaigns.

Branding 94

Branding Gen Z Fashion Food 94

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose?

Branding 110

Branding Real Estate eCommerce Copywriting 110

Businesses Grow

MAY 15, 2023

I recently had an exchange with a friend who described a person who seemed to be doing everything right with his personal brand but had no progress with monetization. It made me reflect on the pitfalls of personal branding. Under what circumstances will even an excellent personal branding effort fail? There is just no shortcut.

Branding 126

Branding Entertainment Education Product 126

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Businesses Grow

MARCH 16, 2023

On the latest episode of The Marketing Companion podcast, I had help de-coding the brands that are best interacting with Gen Z. Sara Wilson has been studying how the best brands are engaging with this generation and if there could be a common formula for success. Not just content for marketing, content becomes the brand.

Gen Z 109

Gen Z Branding Fashion Entertainment 109

Search Engine Land

FEBRUARY 21, 2024

Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Showcasing products on streaming shows is a chance for brands to expand their reach and engage with a highly-engaged audience. Why video matters. Why we care. Grand finale.

Entertainment 126

Entertainment Search Marketers Product Branding 126

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Customer Marketing 116

Customer Marketing Branding Customer User-Generated 116

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.

Branding 101

Branding Gen Z Transform Education 101

Girl Power Marketing

AUGUST 24, 2023

That means there is still substantial room for growth, particularly for brands striving to effectively convey their marketing messages to women. Below are some statistics and insights that delve into the power of influencer marketing and why some brands outperform others in this area. The primary reason for this is authenticity.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. Godzilla ” is another recent example of a partnership between entertainment franchises.

Branding 52

Branding Millennials Finance Fashion 52

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. More details below ??

Real Estate 103

Real Estate Branding Fashion Food 103

illumin

APRIL 23, 2024

When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. Apple – Mother Nature (2030 status) Apple promises to make each of its products carbon-neutral by 2023. Many tech companies continually release new products, with greater innovations and better interfaces.

Entertainment 106

Entertainment Advertising Advertisers Education 106

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Transform 107

Transform Entertainment User-Generated Education 107

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 112

Branding Video Marketing Millennials B2C 112

Hubspot Marketing

MAY 1, 2023

Two in three Facebook users are on it to keep up with friends and family, 43% use it to share pictures and videos, and 26% go to Facebook simply for entertainment. YouTube users seek out entertainment, education, and inspirational content. About one in five YouTubers use the app to keep up with brands and products.

Gen Z 122

Gen Z Entertainment Education Social Media Marketing 122

Sprout Social

JUNE 3, 2024

The improvement of production quality and rise of all manner of monetization tool have caused that blurry line to sharpen. Continue posting content and copy similar to how social has always been, leading with brand content? Mental availability drives fame for a brand. Should you: A. What is the Conjoint Effect?

Entertainment 99

Entertainment Food Education Branding 99

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 113

Branding Health Thought Leadership Fashion 113

Ariyh

FEBRUARY 13, 2023

You will drastically reduce returns of your product and cut your costs. 🎓 Findings Framing the second product in a promotion as a free gift, instead of as part of a bundle package, makes people less likely to return the products. excitement of trying something new, being entertained). Want your brand here?

Product 52

Product Promotion Shipping B2C 52

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 139

Branding Transform Whitepaper User-Generated 139

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common. Think about your message.

Branding 145

Branding Food User-Generated SEO 145

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Branding 114

Branding Whitepaper Food Energy 114

Hubspot Marketing

APRIL 2, 2019

Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. That’s why they create a brand. These brands are known, loved, and chosen out of a long lineup of options. What’s a brand? What is branding? The result?

Branding 145

Branding Shoppers Entertainment Advertising 145

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 102

Gen Z Branding Influencer Marketing Fashion 102

Marketing Insider Group

MARCH 29, 2023

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel is the meaning and mission behind what brands do. Consumers want to buy from brands whose values align with their own.

Branding 86

Branding PR Entertainment Communications 86

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Start by defining your goals — such as lead generation, engagement, or brand awareness.

Video Marketing 124

Video Marketing Branding User-Generated Millennials 124

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge.

Transform 106

Transform Entertainment Fashion Education 106

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 110

Branding Real Estate User-Generated Communications 110