Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. When you’re already spread thin, every minute counts.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Adobe Experience Cloud Blog

MAY 14, 2015

Companies can employ engaging, reality-based video marketing tactics to promote their corporate brand and recruit top industry talent. What GoPro has already accomplished through video marketing , however, is an automatic association between its products and entertaining content. GoPro and Hiring.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

JANUARY 3, 2024

The reasons why consumers might be turned off to social media are obvious, but they aren’t new. Yet, X saw the grand exit of big tech and entertainment brands last year. Gartner data shows that nearly a third (31%) of social media users expressed openness to advertising on YouTube specifically.

Entertainment 136

Entertainment Advertising Advertisers User-Generated 136

Sachs Marketing Group

DECEMBER 1, 2023

PPC can also be used to test different marketing messages and strategies, providing valuable insights that can be applied to other areas of your marketing efforts. It offers an unparalleled platform to connect with customers, build brand awareness, and drive sales.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

OnDemand CMO

JANUARY 20, 2023

High-quality content is the driving force behind SEO, PPC, and social media marketing and helps your content get seen. To keep the audience entertained, marketers have to create engaging content that motivates the audience to watch. Video is quickly becoming the best solution and research supports this.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

Digital Marketer

NOVEMBER 17, 2022

The Objectives of Digital Marketing Strategies. With the use of online resources, marketers may accomplish the following objectives with a digital marketing strategy: Increase brand exposure and authority by engaging users. Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Hubspot Marketing

FEBRUARY 6, 2024

The video also features authentic quotes from Edge, giving viewers a small glimpse into the performer behind the iconic wrestler. This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media.

Gen Z 98

Gen Z Entertainment Education Social Media Marketing 98

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. The channel’s first ever upload was only 18 seconds long. EMBED] [link].

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Calvyn Lee Blog

JANUARY 28, 2023

Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers. Sony Pictures already saw great success in using the platform to market Spider-Man: No Way Home, according to a report in Deadline. Mastering content creation for TikTok is no small task.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Show, Not Tell. Incentivize.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Hubspot Marketing

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Brand Marketing. Campus Marketing. Campus marketing is hiring college students to become campus ambassadors for your brand.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Exposure Ninja

JULY 5, 2023

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Vertical Response

MARCH 22, 2024

It’s important to design a website that builds trust and authority while communicating your brand values. Here are some tips to keep in mind: Your domain should be easy to remember and relate to your brand name. Your website is a key marketing tool for attracting new customers and building your brand identity.

Transform 70

Transform Affiliate Marketing Shipping Education 70

Rock Content

MAY 5, 2020

But to get there, we need to understand what this strategy is about, how it works, and the types of Digital Marketing that can be used. If you want to boost our traffic, attract a greater number of clients, grow brand awareness, engage the teams, or audience, it is essential to understand each type of Digital Marketing. .

Digital Marketing 86

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 86

Rock Content

JUNE 27, 2023

However, if promoting a brand on the internet is easy, it also means that there is a lot of competition. Search Engine Optimization (SEO) One of the most powerful ways of bringing constant visibility to your brand isn’t paid. Content Marketing Using content to promote your company is always part of a great SEO strategy.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Digital Marketer

SEPTEMBER 6, 2022

From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. On TikTok, every trend targets engagement, and it is easy to get that because the content is not just short videos but light-hearted content that is so addictive and entertaining. The audience can create content too.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Your videos should work the same way.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Communications 125

Communications Promotion Social Media Marketing Management 125

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  “My brand has also garnered good leads by using links in the channel descriptions. So, it's worth getting them right.

SEO 112

SEO Analytics User-Generated Price 112

Exposure Ninja

JULY 6, 2023

You can see how choosing to target one of these two audiences would change the brand image, the way it’s presenting itself in paid advertising, the tone of its marketing campaigns, the marketing channels it’s using to promote itself… all of its digital marketing! What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Girl Power Marketing

NOVEMBER 18, 2021

Mark Zuckerberg’s Metaverse dream combines gaming, social media, entertainment, eCommerce, and work environments into virtual and augmented reality platforms that everyone will use. Several brands have been using AR for a while to assist shoppers in choosing new products. Increased Focus on Micro-Influencers.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Girl Power Marketing

NOVEMBER 18, 2021

Mark Zuckerberg’s Metaverse dream combines gaming, social media, entertainment, eCommerce, and work environments into virtual and augmented reality platforms that everyone will use. Several brands have been using AR for a while to assist shoppers in choosing new products.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Hubspot Marketing

SEPTEMBER 2, 2019

While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities. This can be helpful for brands or people that want to promote their TikTok channel on other websites or in the physical world. Look at what other brands are doing.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want?

User-Generated 101

User-Generated Promotion Entertainment Branding 101

Moz

MARCH 28, 2021

What is empathetic marketing? For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. Empathy is believable when it creates authentic connections between brands and users.

Marketing Strategy 62

Marketing Strategy User-Generated Education Customer Journey 62

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Pay attention to who your audience is and which social networks they use.

Social Media Marketing 111

Social Media Marketing Entertainment Food Marketing 111

Hubspot Marketing

DECEMBER 11, 2019

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

JULY 1, 2021

Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. Why video works on social: Social video content is hot right now, and for good reason.

Transform 140

Transform Food User-Generated Branding 140

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Impactful videos have a few things in common.

User-Generated 107

User-Generated SEO Social Media Marketing Analytics 107

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! This blog shares some bright ideas and social video best practices you can use to light up your feed. Impactful videos have a few things in common.

User-Generated 75

User-Generated SEO Social Media Marketing Analytics 75

Buffer Marketing

JANUARY 30, 2024

You’re able to tweak this all in YouTube Studio (the tool all YouTubers must use to upload videos and manage their channels) under the Customization tab Channel art I’m going to start with the Branding section (the second tab) since this is where you’ll find the non-negotiables when it comes to your channel. 

User-Generated 91

User-Generated SEO Entertainment Branding 91

Hootsuite

JUNE 1, 2022

Cohesive content performs better on social media, so it’s important to consider the overall look and feel of your Reels when you’re planning them out. This means thinking about the colors , filters , and branding you use in your videos. Mixing up the types of videos you post will keep your Reels interesting and engaging.

Entertainment 104

Entertainment Social Media Marketing Management Video Marketing 104