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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer Marketing

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

PR 110
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How Google’s AI Overviews Are Disrupting Finance Marketing (Webinar)

Exposure Ninja

For finance marketers, this shift presents both a challenge and an opportunity. The brands winning these citations are building trust and recognition at the exact moment someone is making critical financial decisions. The finance brands that adapt now won’t just survive this transformation — they’ll dominate it.

Finance 52
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Research: Marketing Tech Is Broken. Here’s How to Fix It

The CMO Survey

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100
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CMOs: Bridge the Martech Gap Before Adding More Tech

The CMO Survey

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100
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Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

The CMO Survey

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100
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CMOs, CEOs and Marketers are all Struggling With Martech Data Issues

The CMO Survey

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100
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How Smart Marketers Build a Budget That Actually Works

Set Up

That works well as a general rule of thumb, especially in early conversations with Finance. This framing is particularly effective when discussing marketing headcount limitations or attempting to secure budget approval from finance leaders who tend to think in terms of salaries and operating expenses.

Finance 52