Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 124

Branding Fashion Food Communications 124

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common. Think about your message.

Branding 145

Branding Food User-Generated SEO 145

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 63

Transform Customer Branding Food 63

Digital Marketer

JUNE 13, 2022

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. In this article, you’ll work through how to decide on the soundscapes of your brand. It’s important to consider your brand identity.

Branding 88

Branding Energy Food Shoppers 88

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 106

Real Estate Branding Fashion Food 106

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Branding 115

Branding Whitepaper Food Energy 115

Buffer Marketing

MARCH 5, 2024

I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.  How do you sell if your product is hidden somewhere on a bottom shelf?  

Shipping 86

Shipping Food Retail Customer Acquisition 86

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative. We live it.

Management 89

Management Real Estate Branding Food 89

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It’s also key to engendering brand loyalty that drives long-term sales, profits, and organic SEO.

SEO 52

SEO Branding Non-Profit Shoppers 52

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 88

Product eBook Price User-Generated 88

Many Chat

APRIL 29, 2022

A cohesive Instagram theme or aesthetic is the best way to provide brand consistency. According to research from Lucidpress , average revenue increases by 32% with consistent branding. If your business is struggling to build an Instagram aesthetic unique to your brand or you’re not sure where to start, keep reading.

Branding 98

Branding Food Health Place 98

Rock Content

JUNE 23, 2020

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so. How to build a brand persona?

Branding 118

Branding Food Energy Communications 118

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Buffer Marketing

FEBRUARY 13, 2024

  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand. ” If it makes sense for your audience or brand, I’d suggest sharing a post asking any followers who plan to propose on February 29th to get in touch.

Branding 103

Branding Social Media Marketing Food Marketing Plan 103

Sprout Social

JUNE 21, 2022

Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Much of how to make your video go viral on TikTok is about being at the right place at the right time. Food for thought: 49% of content discovery on TikTok is driven by the desire to “learn something new.”. Think about it.

Branding 101

Branding Transform Food Analytics 101

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 115

Branding Health Thought Leadership Fashion 115

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. This applies not only to the way you market your restaurant but also to the menu items and products you create.

Food 102

Food Marketing Marketers Millennials 102

Set Up

FEBRUARY 13, 2024

Google is continuing to push the barrier of what is possible, making their products accessible to all of their consumers. Food for thought: How are you thinking about your entire consumer base? Food for thought: How is your content resonating with your target audience? An emotional connection to a brand creates brand loyalty.

Food 72

Food Marketing Marketers Advertising 72

Search Engine Land

MAY 15, 2024

Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. Here are some questions to consider when brainstorming entity-based keywords: Activities : What are people doing in relation to my product/service? Location : Where are people who may need my product/service?

Food 105

Food Promotion Product Communications 105

Hubspot Marketing

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". What is a brand story? A brand story recounts the series of events that sparked your company’s inception and expresses how that narrative still drives your mission today. How to Write a Brand Story.

Branding 141

Branding Food Inbound Marketing Direct Mail 141

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Set Up

AUGUST 16, 2022

There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.

Branding 75

Branding Fashion Transform Food 75

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 107

Communications Branding User-Generated Customer loyalty 107

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Neil Patel

APRIL 20, 2021

Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. How Can BOPUS Benefit Your Brand? They may want to inspect a product they’re interested in prior to purchasing it or browse for other items in your store. It is sometimes also shortened to BOPIS.

Shoppers 132

Shoppers Shipping Retail Branding 132

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Music productions? Simply put, Twitch is a livestreaming platform. Let’s do this. ??

Gen Z 131

Gen Z Branding Millennials Real Estate 131

OnPassive Marketing

AUGUST 10, 2022

With the popularity of Pinterest and Instagram, there’s no doubt that people are looking for new products. But how do you go about getting your products in front of potential customers? Does Pinterest Promote Your Products? Once you create your board, you must start sharing some of your best product photos and videos.

Promotion 62

Promotion Product Manufacturing Fashion 62

Hubspot Marketing

JUNE 5, 2023

His ability to convince billions of people to buy his products at premium prices was no coincidence. Leveraging the Labor Illusion Effect One of the most effective tactics Steve Jobs used to instill confidence in Apple products was to emphasize the amount of work and effort he put into their development.

Real Estate 120

Real Estate Customer Food Customer loyalty 120

Lynton Web

JANUARY 31, 2023

Don’t Skip Keyword Research Keyword research is a must to ensure your keywords best fit the products or services you offer. Even if you think your products of “dog food” or services of “dog grooming” are fairly obvious, you don’t want to start using keywords that can waste your and your visitors' time.

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Hubspot Marketing

OCTOBER 29, 2020

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This process allows you to group your individual audience members into similar groups so you can better communicate your products, features, and benefits that may be most relevant to them.

Food 137

Food Non-Profit Marketing Marketers 137

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 141

Fashion Branding Food B2C 141

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Search Engine Land

APRIL 30, 2024

Do you know a good place to get pasta around here?” You : “I never heard of this place. What can brands do to prepare? In Aesop’s Fable “The Grasshopper and the Ants,” the grasshopper enjoys the warmth and food of summer while the ants work hard to prepare for winter. Maybe some Italian. Have they been around very long?”

SEO 114

SEO Thought Leadership User-Generated Shipping 114

Search Engine Land

MAY 23, 2023

Google AI will then start “learning about your brand.” What products or services are you advertising? What makes your products or services unique? What is your brand personality? The demo provided the first set of pictures for a cat food company showing happy, lazy and curious cats. We expected this.

Customer Acquisition 93

Customer Acquisition Food User-Generated Advertising 93

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. When this is done right, any mention of your brand feels like a natural fit rather than an invasive advertisement. This makes your brand look more credible, memorable, and — most importantly — trustworthy.

Food 101

Food Fashion Advertising Advertisers 101

Hubspot Marketing

AUGUST 21, 2023

With that said, you're probably wondering how your brand or organization can stand out among a sea of users on the social network. Fill in the blank: My favorite fast food restaurant is. Fill in the blank: The best place to vacation is. What's your favorite comfort food? There are 2.95 What's your favorite pizza topping?

Food 94

Food User-Generated Product Place 94

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Partner with brands on sponsored content There’s no way you’ve scrolled through your Instagram feed without coming across a sponsored post.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100