Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common. Think about your message.

Branding 145

Branding Food User-Generated SEO 145

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 112

Real Estate Branding Fashion Food 112

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 67

Transform Customer Branding Food 67

Businesses Grow

AUGUST 22, 2022

Over the years, I have relentlessly laid out the business case for personal branding. I can make an effective business case for personal branding in one picture. My friend Jon Briggs of Food Fight Studios simply typed in the words on the right, and this was the image DALL-E created in less than 10 seconds. I mean something.

Branding 144

Branding Food Education Digital Marketing 144

Digital Marketer

JUNE 13, 2022

Soundscapes and music can trigger an emotional response, so a well thought out music plan to support your brand identity can help create stronger emotional connections to your brand. In this article, you’ll work through how to decide on the soundscapes of your brand. It’s important to consider your brand identity.

Branding 87

Branding Energy Food Shoppers 87

Search Engine Land

AUGUST 17, 2023

Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X may say its platform is committed to brand safety , but it still has work to do. Unsafe brands. X has now deleted the account. Why we care.

Branding 97

Branding Food Advertising Advertisers 97

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 114

Branding Whitepaper Food Energy 114

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative. We live it.

Management 91

Management Real Estate Branding Food 91

Many Chat

APRIL 29, 2022

A cohesive Instagram theme or aesthetic is the best way to provide brand consistency. According to research from Lucidpress , average revenue increases by 32% with consistent branding. If your business is struggling to build an Instagram aesthetic unique to your brand or you’re not sure where to start, keep reading.

Branding 98

Branding Food Health Place 98

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It’s also key to engendering brand loyalty that drives long-term sales, profits, and organic SEO.

SEO 52

SEO Branding Non-Profit Shoppers 52

Buffer Marketing

MARCH 5, 2024

I had been growing the pet supplement line for my company, HAPPYBOND , through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success.    Instead, it flopped.

Shipping 80

Shipping Food Retail Customer Acquisition 80

Rock Content

JUNE 23, 2020

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so. How to build a brand persona?

Branding 116

Branding Food Energy Communications 116

Search Engine Land

FEBRUARY 16, 2024

This page must clearly outline the steps a merchant can follow to disconnect their Google Business Profile (GBP) from any booking, waitlist, or food ordering application. Food ordering pages can sometimes feel like they’re overflowing with options. Choose the service provider you wish to remove. Click on Remove Provider.

Food 103

Food Management Place Search Marketers 103

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 115

Branding Health Customer loyalty User-Generated 115

Sprout Social

JUNE 21, 2022

Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Much of how to make your video go viral on TikTok is about being at the right place at the right time. Food for thought: 49% of content discovery on TikTok is driven by the desire to “learn something new.”. Think about it.

Branding 107

Branding Transform Food Analytics 107

Buffer Marketing

FEBRUARY 13, 2024

  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand. ” If it makes sense for your audience or brand, I’d suggest sharing a post asking any followers who plan to propose on February 29th to get in touch.

Branding 96

Branding Social Media Marketing Food Marketing Plan 96

Hubspot Marketing

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". What is a brand story? A brand story recounts the series of events that sparked your company’s inception and expresses how that narrative still drives your mission today. How to Write a Brand Story.

Branding 139

Branding Food Inbound Marketing Direct Mail 139

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 113

Communications Branding User-Generated Customer loyalty 113

Adobe Experience Cloud Blog

MARCH 18, 2019

If it connects on an emotional level and has a clear and transparent purpose, site visitors are more likely to identify with your brand. Building brand loyalty is difficult if the person can’t stand to look at your page because of the design. Place Contact Info Front and Center. Focus on Voice Branding.

Branding 134

Branding Thought Leadership User-Generated Food 134

Hubspot Marketing

JANUARY 30, 2024

And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry. Even though El Arroyo is a Mexican restaurant, you won’t find any pictures of food on its Instagram.

Food 99

Food Marketing Marketers Millennials 99

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 118

Branding Health Thought Leadership Fashion 118

Set Up

FEBRUARY 13, 2024

Food for thought: How are you thinking about your entire consumer base? Super Bowl Ad #2 - Volkswagen An ad that relies heavily on nostalgia fits perfectly into this year’s Super Bowl lineup, along with many other brands tapping into their heritage to take consumers back to “the good ol’ days.” Food for thought: Who is your audience?

Food 72

Food Marketing Marketers Advertising 72

Set Up

AUGUST 16, 2022

There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. The strategies these once undesirable brands used to thrust themselves into the fashion spotlight are applicable to marketers everywhere.

Branding 75

Branding Fashion Transform Food 75

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Search Engine Land

APRIL 30, 2024

Do you know a good place to get pasta around here?” You : “I never heard of this place. What can brands do to prepare? In Aesop’s Fable “The Grasshopper and the Ants,” the grasshopper enjoys the warmth and food of summer while the ants work hard to prepare for winter. Maybe some Italian. Have they been around very long?”

SEO 113

SEO Thought Leadership User-Generated Shipping 113

Adobe Experience Cloud Blog

SEPTEMBER 14, 2018

No, I’m not talking about when you decide you want to “rebrand yourself” every New Year’s Eve, I’m talking about a brand refresh for your business. As far as refreshing a brand goes, many have tried, and many have dramatically failed. However, when you get a brand refresh right, it will feel right. Let’s talk about rebrands.

Branding 133

Branding Thought Leadership Food Place 133

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. How exactly are brands using Twitch? Why does Twitch matter for marketers?

Gen Z 135

Gen Z Branding Millennials Real Estate 135

Martech

SEPTEMBER 8, 2023

Should brands favor local stores over online? It looks to be a big year for sweaters (or other clothes) as 70% said they’ll be giving apparel, games and toys came in second with 51%, closely followed by electronics (47%), food and beverages (40%), then a near tie between health and beauty (37%) and jewelry (36%).

Shoppers 119

Shoppers Food Health Place 119

Econsultancy

APRIL 25, 2022

For brands, tighter budgets could have an impact on customer loyalty. And with Covid already shaking up how consumers shop, we could see a further change in buying behaviour, with brands potentially losing long-standing customers as a result. So, how can brands combat this issue, and what can they do to retain customers?

Branding 95

Branding Customer loyalty Entertainment Price 95

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 97

Branding Non-Profit Real Estate Transform 97

Neil Patel

APRIL 20, 2021

Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. How Can BOPUS Benefit Your Brand? Online Site or App for Placing Orders. Place signages in your retail outlets with instructions on how customers can use this option. BOPUS Brand Examples.

Shoppers 132

Shoppers Shipping Retail Branding 132

Lynton Web

JANUARY 31, 2023

Even if you think your products of “dog food” or services of “dog grooming” are fairly obvious, you don’t want to start using keywords that can waste your and your visitors' time. For instance, if you sell high-end, gourmet dog food to a select crowd, you may want to steer clear of keywords like “cheap dog food” or “popular dog food.”

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Sprout Social

MARCH 26, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Here are four examples of brands excelling in the new normal: The Shedd Aquarium .

Branding 97

Branding Food Retail Communications 97

Hubspot Marketing

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. Source: Digiday. Source: L2.

Fashion 140

Fashion Branding Food B2C 140

Sprout Social

AUGUST 30, 2019

Yes, styled and plated food photography looks amazing on your grid. As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! Select your location, and place it on the media. Sharing an #OOTD?

Real Estate 110

Real Estate Branding User-Generated Food 110

Search Engine Land

FEBRUARY 7, 2024

Image optimization If you work for a brand that prioritizes minimal text on their pages (like luxury brands), or if you’re required to have no text on key pages, then images become crucial. In case of potential duplication or close similarities, make sure canonicals are in place to differentiate product descriptions and pages.

Product 131

Product SEO Copywriting eCommerce 131

Hubspot Marketing

JUNE 5, 2023

This principle has been demonstrated in various contexts, from restaurant-goers appreciating their meals more when they see chefs preparing the food to house buyers valuing properties more when their real estate agents spent hours crafting a list of options. This principle can be seen across marketing today.

Real Estate 118

Real Estate Customer Food Customer loyalty 118