Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble.

Gen Z 74

Gen Z Branding Finance Health 74

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. YouTube and WhatsApp ranked in second and third place. Source ) Brand Adoption 32. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 79

Health Gen Z Food Marketing 79

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. LinkedIn emphasizes career-related networking.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Case in point: #WeAreCisco. . Click To Tweet.

Gen Z 108

Gen Z Content Marketing Health Millennials 108

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. This last one is a biggie.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketing 128

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. What happened this time with Belonging to the Brand ? Belonging to the Brand is an extension of that. It haunted me.

Gen Z 74

Gen Z Health Marketing Marketers 74

Rock Content

FEBRUARY 17, 2023

As TikTok’s growth continued, it attracted even more attention as a potential moneymaker and advertising vehicle , since at the end of the day, that’s where the audiences are, so the big brands need to be there too. Similar bans have taken place in a variety of other countries. There is also a push in the U.S.

Gen Z 81

Gen Z Health Communications Digital Marketing 81

Hootsuite

DECEMBER 13, 2022

If you’re posting on behalf of a lifestyle brand, this list is for you. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. This time, this place. My happy place. Many of them could also work for beauty or fashion brands. In sickness and in health.

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 110

Branding Transform Gen Z Entertainment 110

Power Digital Marketing

JANUARY 19, 2023

These days, however, Gen Zs are bucking that trend by relying on social media platforms like TikTok to answer their most pressing questions. 1 In other words, brands that want to reach younger audiences need to learn how to advertise on TikTok. Brands looking to “hack” the social platform can do so with relative ease.

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. From "ketchup street art" to "ketchup synth-wave," no matter the prompt variation, each AI-generated rendition resembled Heinz Ketchup. Perhaps the most infamous brand feud in recent years was Colin vs. Cuthbert.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. Renowned charity Women’s Aid has released a brand-new campaign called Spot The Abuse.

Gen Z 52

Gen Z Health Retail Millennials 52

Martech

AUGUST 31, 2021

That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. This global aspect of being able to connect digitally has suddenly formed a lot of support, whether it’s for mental health or just camaraderie — feeling not alone.”

Gen Z 117

Gen Z CRM Marketing Marketers 117

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content. Where Can You Run Social Media Ads?

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Dana Nicole

OCTOBER 17, 2022

In fact, 40% of Gen Z use TikTok instead of Google to get answers to their burning queries. Let that sink in—nearly half of an entire generation doesn’t use Google. People use TikTok to search for things to do, restaurants to eat at, and attractions to see in their home towns and places they plan to visit.

Gen Z 52

Gen Z Food Health Entertainment 52

Sprout Social

NOVEMBER 21, 2019

But consider that the majority of consumers today feel that brands don’t understand them. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Figure out how to position your brand. Up-and-coming brands. Fresh products. New marketing tools.

Market Research 97

Market Research Gen Z Price B2C 97

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 117

Advertising Advertisers Food Gen Z 117

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Most advertisers produce at least some content that includes audio, and many drive brand awareness through the promotion of that content supported by massive budgets. Freelance talent.

Shoppers 114

Shoppers Retail Finance User-Generated 114

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. In its first few months, Lemon8 was one of the most downloaded lifestyle apps in the United States, generating 4.1 But is it here to stay?

Gen Z 88

Gen Z Fashion Food User-Generated 88

SocialPilot

JANUARY 3, 2024

Instagram Collab posts: an innovative feature that’s reshaping how brands, influencers, and creators engage with their audiences and each other. Ideal for partnerships, promotions, and cross-branding efforts, Instagram collaboration posts are an indispensable tool for anyone looking to expand their social media presence.

Gen Z 90

Gen Z User-Generated Fashion Health 90

Exposure Ninja

OCTOBER 16, 2023

Having these fundamentals in place will help you throughout your marketing campaigns by giving you a foundation to work on. We’ll use the direct-to-consumer brand Estrid as an example. If you’re selling a premium product, your branding and marketing must reflect that. Let’s say you’re selling razors.

Price 52

Price Promotion Marketing Marketers 52

Hootsuite

MAY 8, 2023

Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Hootsuite

SEPTEMBER 3, 2020

However, we did manage to hit the mark on several of our top social trends predictions for 2020: Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. Is brand purpose a buzzword?

CMO 144

CMO User-Generated Gen Z eCommerce 144

Power Digital Marketing

JANUARY 19, 2023

But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget? Let’s unpack the TikTok vs. Instagram debate so that brands can use their resources wisely. It’s actually quite the opposite—Gen Z is driving social commerce.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

JUNE 18, 2020

You don’t need to abandon all editing to make this trend work for your brand. A post shared by DEMI CHARIS | fitness x health (@demicharis) on May 8, 2020 at 11:32am PDT. Even retail brands are turning to self-portraits for a fresh angle. Choose a color that reflects how you want your audience to feel about your brand.

Food 145

Food Gen Z Fashion Marketing 145

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. When your brand has a turn in the spotlight, don’t waste it!

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 142

Gen Z Millennials Education Health 142

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Sprout Social

DECEMBER 13, 2022

The link between social media and mental health is well-documented. We know there are pros and cons of social media use, but it’s important to remember there is a human working hard on the social accounts of your favorite brands. Below we break down how to manage mental health and social media.

Health 90

Health Gen Z Communications Food 90

Search Engine Land

JANUARY 3, 2023

After all, every brand has a story – and your About Us page helps you tell yours. In a Demand Gen survey, 55% of B2B buyers said content that tells a strong, resonating story is what would make them most likely to talk to sales. An About Us page isn’t just where you share the story of your brand. Brand transparency.

Gen Z 99

Gen Z Food Health Millennials 99

SocialPilot

APRIL 13, 2024

During global crises, such as the COVID-19 pandemic, social media becomes a chief source of credible updates from health experts, government agencies, and international organizations. Here’s an interesting fact: Consumers are reaching out to brands via social media at least monthly (and as frequently as weekly) for support. The result?

Health 93

Health Gen Z User-Generated Customer loyalty 93

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. ChatGPT prompts for content creation Don’t let content creation bottleneck your brand. This series will be posted by a sustainable yoga-wear brand.

Product 92

Product Real Estate User-Generated Fashion 92