Litmus

JUNE 28, 2021

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Check in on your email program’s health every month or quarter , depending on your program’s complexity and send volume. 12 things to review during your health check.

Health 61

Health Email Marketing Law Customer 61

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 116

Branding Health Customer loyalty User-Generated 116

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 131

Branding Communications Health PR 131

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 132

Branding Transform Thought Leadership Advertising 132

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Used car dealers, home repair and health and wellness companies are also some of the most complained about companies. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Management 107

Management Branding User-Generated Energy 107

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 116

Social Media Marketing Gen Z Health Marketing 116

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 118

Branding Health Thought Leadership Fashion 118

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble.

Gen Z 76

Gen Z Branding Health Finance 76

Sprout Social

AUGUST 3, 2021

And to minimize contact, podium winners will be asked to place medals around their necks themselves. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — Laura Lexx (@lauralexx) July 27, 2021. Bring fans behind the scenes.

Branding 133

Branding Health Place Video Marketing 133

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Transform 67

Transform Customer Branding Food 67

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 93

Gen Z Branding Influencer Marketing Fashion 93

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Influencer Marketing 99

Influencer Marketing Health Transform Marketing 99

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 114

Branding Transform Fashion Health 114

Sprout Social

SEPTEMBER 12, 2022

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. We live it.

Management 91

Management Real Estate Branding Food 91

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start.

Finance 360

Finance Copywriting Health User-Generated 360

Adobe Experience Cloud Blog

DECEMBER 26, 2016

As a general rule-of-thumb, healthy strategies leverage balanced communications to deliver results and maximize the use of everyone’s time, both the audience’s and brand’s. Program health can be measured based on both qualitative and quantitative metrics. What other tips do you have for a healthier marketing strategy?

Health 113

Health Marketing Strategy Marketing Automation Platform Thought Leadership 113

Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

Branding 96

Branding Logistics Retail CMO 96

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Health 120

Health PR Branding Customer 120

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. The HIPAA Privacy Rule expressly protects patient health information as it relates to how the data is shared, including in marketing and advertising efforts.

Health 107

Health Law Education Branding 107

Hubspot Marketing

MARCH 30, 2022

Take a second to think about one of your favorite brands. That's because a brand's visual identity is a powerful tool for telling a company's story, building customer affinity, and increasing revenue. So it's no surprise that consistent brands are 3.5x more likely to have strong brand visibility than inconsistent brands.

Branding 105

Branding Health Communications Promotion 105

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. However, this is the first book to examine community from the potential of brand marketing. Organic brand advocacy.

Health 141

Health Marketing Marketers B2C 141

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Many Chat

APRIL 29, 2022

A cohesive Instagram theme or aesthetic is the best way to provide brand consistency. According to research from Lucidpress , average revenue increases by 32% with consistent branding. If your business is struggling to build an Instagram aesthetic unique to your brand or you’re not sure where to start, keep reading.

Branding 98

Branding Food Health Place 98

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring.

Branding 141

Branding User-Generated Health Communications 141

Sprout Social

JULY 23, 2020

In the wake of one of the largest modern social movements in history, it goes without saying that a lot of brands are rethinking their place in people’s social feeds. Always think through every potential pitfall your brand might fall into, and know when your brand needs to stay silent. What is strategic silence?

Branding 145

Branding Health Management Place 145

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 76

Branding Whitepaper Transform Place 76

Jeff Bullas

JANUARY 3, 2023

Keywords, especially long-tail keywords , have an important place in affiliate marketing. If you cover the health space, consider particular products you can discuss — for example, weight loss products as a big sub-niche for health. Product or brand comparison keywords. Get specific keyword ideas. Product review keywords.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. For you to thrive, you must prioritize your health and well-being first.

Health 78

Health Gen Z Food Marketing 78

Martech

SEPTEMBER 8, 2023

Should brands favor local stores over online? It looks to be a big year for sweaters (or other clothes) as 70% said they’ll be giving apparel, games and toys came in second with 51%, closely followed by electronics (47%), food and beverages (40%), then a near tie between health and beauty (37%) and jewelry (36%). Why we care.

Shoppers 118

Shoppers Food Health Place 118

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 97

Branding Non-Profit Real Estate Transform 97

Hubspot Marketing

JULY 8, 2019

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer's post about a skincare brand. Since I trust her opinion, I'd definitely check out any skincare brands she endorses. Research Influencers.

Branding 135

Branding Influencer Marketing Health User-Generated 135

Econsultancy

FEBRUARY 11, 2022

Furthermore, Walmart is taking its ‘store within a store’ concept to another level, effectively highlighting its own and third-party brands that customers might overlook online. Four retail brands using live streaming to drive omnichannel strategy. Louis Vuitton’s in-store tech & AI.

Branding 87

Branding Retail eCommerce Shoppers 87

Econsultancy

MAY 16, 2022

How can brands connect with consumers today in the face of rising living costs? I spoke with Ben Osborne, Director of Insights at Siegel+Gale EMEA, to hear his thoughts on what it means to be a consumer-led brand, and the strategies that brands will be working on in the coming months. What does real brand purpose mean to you?

Branding 90

Branding Transform Health Retail 90

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Branding 103

Branding Health Management Place 103

Search Engine Land

FEBRUARY 7, 2024

Image optimization If you work for a brand that prioritizes minimal text on their pages (like luxury brands), or if you’re required to have no text on key pages, then images become crucial. However, if you are not in a health-related or high-risk category, then try to delay a pop-up. Avoid keyword stuffing.

Product 132

Product SEO Copywriting eCommerce 132

Search Engine Land

NOVEMBER 9, 2023

When a client invests a significant amount in improving their website’s rankings and online visibility, it’s not only about achieving short-term results but also about long-term brand building and effective marketing. Instead, they are primarily concerned with the outcomes and the impact on their brand. SUBSCRIBE See terms.

SEO 118

SEO Health User-Generated Education 118

Econsultancy

MARCH 16, 2022

My day job is head of marketing at Netrush, which is a leading ecommerce accelerator that helps brands grow their sales, especially on Amazon.com. What will be the key differentiators for successful ecommerce brands in 2022? ” Do that, and you’ll be in a happy place.   either consumer or brand led)?

eCommerce 63

eCommerce Logistics Branding Retail 63