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With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.
The Eaton Center in Toronto, Canada during the holiday season The holiday season 2024 and how it’s shaping up While many shoppers are ready to open up their wallets for the holiday season – savings are top of mind in 2024 and the most important retail season of the year is no exception. from 2023’s numbers.
The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Source: Salesforce Connected Shoppers report, 2025. 25% of shoppers buy through social media.
In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. This is especially true for younger consumers, as 57% of GenZ will use social more for gift inspiration.
Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.
The opportunity is clear, but only if your brand understands who to partner with to resonate with buyers and drive conversions. Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. TikTok: 70.8K TikTok: 83.2K TikTok: 507.1K
As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.
Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.
It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?
But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours. The report also found that approximately one in five Australians creates social media content to generate income.
Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among GenZ and millennial consumers across the world. billion 2024 $50 billion Sources: Reuters , Statista Shein Downloads Worldwide The Shein app generated a total of 199.37 billion 2017 $1.55
What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Also, 23% engage with ad-based games or quizzes promoted by the brand. GenZ consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. Mobile Wallets.
Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?
Keep your account on-brand, and feature products that people can buy from your website. Jewelry brand waekura uses cream, beige, and brown tones in all its posts. When custom pin manufacturer WizardPins got started on Instagram , they knew driving sales from a brand-new account would be a challenge.
While shoppers are still looking to save, they are also expected to spend the same amount as in 2023. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include GenZ , travel, and frugality, just to name a few. Savvy shoppers will be on the lookout for good deals.
It’s become a thriving marketplace where product discovery, brand engagement, and purchases happen in the same feed. Whether you’re a brand, a marketer, or a curious entrepreneur, understanding how social commerce trends are evolving is essential to stay competitive. GenZ is setting the pace for how social commerce evolves.
Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.
The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. It found that 20% of GenZ expected same-day delivery and that 60% of them were willing to pay extra for it. But it seems that tough times are starting to wane.
It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data.
Numerous brands fight for user attention across platforms to drive a click or conversion. For brands caught in the scuffle, this means wasted marketing spend. For brands caught in the scuffle, this means wasted marketing spend. The once-standard linear path to purchase no longer reflects reality.
Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with GenZ), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, GenZ on TikTok!). The pattern shifts dramatically for GenZ.
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge. Gen X: six hours and five minutes. million users in 2028.
For example, Thrive Causemetics is a beauty brand with high-quality, cruelty-free makeup that uses ecommerce video marketing to share tutorials and behind-the-scenes clips of their products in action on Instagram, building a more personal connection with their community. Engage shoppers, showcase products, and drive sales.
Drawing from his research, Solis introduced “Generation Novel” (Gen N), a term he uses to describe a consumer behavior shift that transcends traditional demographics. It’s not about being GenZ or Millennial anymore—it’s about how technology and global events like the pandemic have rewired all of us.”
In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.
Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. as the date for a likely ban approaches.
Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Heres what that means for brands.
There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.
There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.
In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.
The ad strategies brands leverage for these short few months can make or break not only Q4, but the entire fiscal year. During every Q4, brands scramble to launch the best and brightest holiday campaigns. Brands can effectively tailor messaging by leveraging demographic and behavioral profiles.
Theyve featured videos of moms at a rage room for Mothers Day, memes for GenZ employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful.
Consumers Price, not brand, is driving decisions: 76% of U.S. consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. What’s significant?
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep GenZ customers.
GenerationZ consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Click To Tweet. Click To Tweet.
was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly GenZ), leveraging short-form video and user-generated content in its #EyesLipsFace campaign.
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets , or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. Check out this quick short where we highlight these trends: What Do the 4Ds Mean for Your Brand? That proportion of shoppers increased in December.
For many brands today, marketing to GenZ might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: GenZ’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?
Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Generation X (survey respondents ages 40-55). Social media usage is on the up and up.
A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. The majority of online beauty shoppers are looking for bargains, the study found.
It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. We’ll stay tuned to see if this service gains traction with more CPG brands.
Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. Free Promotion.
Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Make the holidays happier for shoppers. During the holidays, shoppers’ patience tends to wear thin. Get the guide.
Amazon continues to be the most popular starting point for online shoppers with one exception – GenZ, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Reviews and ratings.
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