Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How would you describe our brand? Time to brag!

Management 103

Management Social Media Marketing Communications Analytics 103

Search Engine Land

AUGUST 16, 2023

A celebrity shares their personal experience with a health issue your charity supports. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. And in the past, we’ve caught publicity issues with Google Alerts that PR teams have missed. SUBSCRIBE See terms.

PR 94

PR Health Law Advertising 94

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. What are brand values? Why it’s important to have and share your brand’s values.

Branding 127

Branding Communications Health PR 127

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 128

Branding Transform Thought Leadership Advertising 128

Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.

Health 115

Health PR Branding Customer 115

Adams & Knight Marketing

APRIL 26, 2021

At MNI, he gained extensive experience working with an array of leading CPG, healthcare, financial services, and travel brands — including Hood, Keurig, Equifax, Mercy Health, Aurora Health, Michigan Tourism and Wyoming Tourism. After accepting this position, he recently moved with his family to Simsbury, Connecticut.

Health 130

Health PR Analytics Influencer Marketing 130

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Outreach-based links Link building outreach is a proactive method.

PR 135

PR SEO Health Influencer Marketing 135

Search Engine Land

MARCH 26, 2024

However, many brands underestimate the importance of dedicated landing pages for their app when it comes to ASO. These brands miss out on the benefits of creating a dedicated app landing page. Own your branded SERP results An app landing page gives you another owned asset that can take up valuable SERP real estate for branded queries.

SEO 95

SEO Real Estate PR Health 95

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 102

Marketing Strategy Manufacturing PR Marketing 102

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Communications 110

Communications PR Key Performance Indicator Thought Leadership 110

Search Engine Land

JANUARY 10, 2024

This might be something that you use just for yourself, but it can also be helpful to include in your strategy documentation if you need to share this with a manager, the board or your client. Fulfilling reporting requirements for managers, boards, or clients. Reporting: Are your reports conveying what they need to?

SEO 137

SEO PR Customer Journey Health 137

Buffer Marketing

MARCH 26, 2024

That is, until Buffer’s Social Media Manager, Mitra Mehvar , put me on to the idea of creating my own stock footage for my social media accounts.  For Mitra, this means plenty of footage of her day working remotely as a Social Media Manager.  I kept doing it for my mental health.

Health 99

Health Social Media Marketing PR Energy 99

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Transform 135

Transform Non-Profit Health SEO 135

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Search Engine Land

MAY 22, 2023

Each custom campaign comes with a dedicated Project Manager. Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. Fields: Finance, health, real estate, technology and more. Fields: SaaS and technology companies.

Real Estate 91

Real Estate Finance Price Health 91

Buffer Marketing

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 99

Email Marketing Customer Acquisition PR Health 99

Hootsuite

SEPTEMBER 16, 2022

Need help managing customer service? Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. It’s crucial that customers are emotionally engaged with your brand.

PR 97

PR Whitepaper eCommerce Retail 97

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. Moderation helps protect your brand image.

User-Generated 111

User-Generated Communications PR Health 111

Sprout Social

APRIL 15, 2024

While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Table of contents What is crisis management?

Management 91

Management Communications Health PR 91

Buffer Marketing

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 70

Email Marketing Customer Acquisition PR Health 70

Buffer Marketing

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Poor handling can hurt you and your brand and turn customers away. Always address negative comments about you or your brand Should you address every comment you receive? We think so.

Communications 115

Communications PR CMO Health 115

Sprout Social

APRIL 26, 2022

Communications professionals are increasingly involved with managing brand and corporate identity. The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. Improve brand health? Build trust?

Communications 85

Communications Thought Leadership PR Health 85

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. What power!

PR 90

PR Manufacturing Food Place 90

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Hootsuite

OCTOBER 21, 2020

Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Even today, in the face of declining organic reach, every top brand posts to social at least some of the time.). But for many customers, social media defines your brand.

Transform 138

Transform Communications PR Promotion 138

Rock Content

MAY 26, 2020

Unfortunately, what we’re facing is unlikely to be a typical recession: in fact, it will be the first health-driven recession of modern times. But this was much the same in 2008, and it was the brands that held their nerve — and share of voice — that bounced back strongly when recovery came. points of market share gain.

Non-Profit 84

Non-Profit PR B2C Promotion 84

Litmus

APRIL 12, 2024

You should consider using separate email subdomains within your email program to track and manage reputation without different activities affecting one another. Sales and outreach emails People who work in sales, outreach, or PR in your company likely send messages from the root domain. That’s where email subdomains come into play.

Management 102

Management PR Health Marketing 102

Adobe Experience Cloud Blog

DECEMBER 4, 2018

In this respect, the role of the product marketer is more akin to that of sociologist or psychologist than product manager or technologist. Product management and development even latched on to the value driver outputs to help shape and prioritize the product roadmap. Plans for Success. Spending Time with Sales. Connect the Two.

Product Marketing 133

Product Marketing Product PR Price 133

Marketing Insider Group

JUNE 29, 2020

In fact, many of the companies who gained market share and grew awareness during these past few months, did so because they communicated about staying connected and not about themselves or their brand. Mary Stanhope, CMO of Unitas Global, said the health and safety of family members is the top priority. “In

CMO 134

CMO Marketing Marketers Health 134

Neil Patel

NOVEMBER 25, 2020

Think about some big-brand rivalries and preferences will surface in your mind. How do you feel when you look at this major brand comparison? Here’s another common one that has people divided, sometimes within the same family: And then there’s this brand rivalry we know all too well. Though we’ve gotten pretty close.

Marketing 145

Marketing Marketers Health Manufacturing 145

Search Engine Land

MAY 17, 2023

Do you target lifestyle, technology, business, and health on one website? This section is a great support for digital PR. Generally, the most common entities are associated with brands, people, sports, activities, products, geographies, events, temporal, emotions, ideas, animals, fields of study, food, and music or film.

SEO 102

SEO PR Food Health 102

Content Marketing Institute

AUGUST 28, 2018

I will never forget these words from the managing director, “Will Twitter make the company an extra $150,000 per year?” The example I highlighted is not isolated, most brands go into channels to sell from them instead of digging deeper to become part of the culture. Ali Wert , content marketing manager, Frontline Education.

Content Marketing 109

Content Marketing Thought Leadership Marketing Marketers 109

Content Marketing Institute

SEPTEMBER 26, 2018

Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. How can I use content marketing to increase brand presence in the most efficient way? Build brand awareness by personalizing your brand with #content, says @MariyaBentz. Click To Tweet.

Content Marketing 95

Content Marketing Thought Leadership Marketing Marketers 95

Duct Tape Marketing

DECEMBER 13, 2016

Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. Controlling what people find when they search is a branch of marketing that is commonly referred to today as reputation management. Google your favorite brand and add the word “sucks” in your search.

Real Estate 76

Real Estate PR Management Shipping 76

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now!

Management 145

Management PR Communications Health 145

Moz

JUNE 28, 2020

In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. Managing expectations across content types. Online , Women's Health , and Elite Daily. A press mention is defined as any time the content campaign was mentioned on a publisher’s website.

Entertainment 80

Entertainment PR Health Industry Insights 80

Set Up

MARCH 29, 2022

When “apps” were created, they used design and art to drive the narrative for the user through the interface, and social media forever changed the way brands and humans interacted by engaging in two way creative rather than pushing out messages. Eventually, I joined a PR agency. Take care of yourself and your mental health.

Law 52

Law Thought Leadership Marketing Marketers 52