Search Engine Land

AUGUST 16, 2023

A powerful influencer gives your product a glowing review. A celebrity shares their personal experience with a health issue your charity supports. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. Your CEO makes off-handed, controversial remarks.

PR 93

PR Health Law Advertising 93

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. What are brand values? Why it’s important to have and share your brand’s values.

Branding 126

Branding Communications Health PR 126

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Outreach-based links Link building outreach is a proactive method.

PR 134

PR SEO Health Influencer Marketing 134

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Take Airbnb. airbnb the @barbie dreamhouse is back on airbnb.

PR 78

PR Health Analytics Price 78

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? With the knowledge of the business strategy and new product launches that might be coming, does this change anything?

SEO 137

SEO PR Customer Journey Health 137

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. We also included examples from brands to inspire your strategy. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty.

Communications 109

Communications PR Key Performance Indicator Thought Leadership 109

Buffer Marketing

MARCH 26, 2024

Within a few days of filming random clips, I had the perfect opportunity to use some of them when I stumbled upon a trending TikTok audio : @itsmekirsti I started doing it for my physical health. I kept doing it for my mental health. Exercise might no longer be a part of my career, but it’s still a huge part of my life.

Health 101

Health Social Media Marketing PR Energy 101

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 95

Branding Non-Profit Real Estate Transform 95

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

Product Marketing 133

Product Marketing Product PR Price 133

Buffer Marketing

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 102

Email Marketing Customer Acquisition PR Health 102

Search Engine Land

MAY 22, 2023

Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more. BlueTree BlueTree specializes in digital PR for SaaS and technology companies. They aim to outrank competitors through content gap analyses, URL analyses, and link reclamation for brand mentions. Fields: SaaS and technology companies.

Real Estate 89

Real Estate Finance Price Health 89

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. This strategy can speed up business growth.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This can help to increase employee happiness and productivity at work. Improving your response rates helps to sell more products and ensure happy customers. they gained better operational visibility into business and product issues.

PR 97

PR Whitepaper eCommerce Retail 97

Buffer Marketing

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 71

Email Marketing Customer Acquisition PR Health 71

Exposure Ninja

MAY 26, 2023

Your money or your life refers to website content related to finances or health. Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR. What is Your Money or Your Life (YMYL)?

PR 98

PR User-Generated Marketing Marketers 98

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Exposure Ninja

JULY 6, 2023

In today’s world, there’s more competition, more noise, more products…the list goes on. You need to consider what drives them, what they value and why they need your product or service. Understanding what’s great about your product, service or business will help you understand who your business should target.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness. That way, you’re positioning your brand in front of a wider audience. Enter: The press release.

PR 140

PR SEO Analytics Price 140

Exposure Ninja

MAY 3, 2024

of B2B marketers believe that backlinks have a big impact on search engine rankings , and 85% think that link building has a big impact on brand authority. Backlink Diversity A mistake businesses often make is getting backlinks just to their brand name. According to a study by uSERP , 67.5% Not only that, but 46.5%

PR 52

PR SEO User-Generated Digital Marketing 52

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. Moderation helps protect your brand image.

User-Generated 110

User-Generated Communications PR Health 110

Neil Patel

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

Marketing Ethics 131

Marketing Ethics Food Marketing Marketers 131

The Next CMO

MAY 26, 2022

in medical device, digital health or Health IT) along with success? A fractional CMO must establish relationships quickly to bring about alignment between marketing, sales, product, compliance, and other key C-suite leaders, especially the CFO. Can they demonstrate industry expertise (e.g., 5) Can they help close sales?

CMO 52

CMO Health PR Customer 52

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. Power innovation for product and R&D teams.

PR 89

PR Manufacturing Food Place 89

Orbit Media Studios

MAY 24, 2023

ChatGPT’s output: Name: Taylor Rodriguez Background: Taylor Rodriguez is a compassionate and dedicated Marketing Director of a non-profit organization, Midwest Health Initiative, which holds a mission to enhance access to healthcare resources in under-served communities.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Buffer Marketing

JULY 13, 2022

Life on the Internet can be stressful –  even more for anyone who's selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Poor handling can hurt you and your brand and turn customers away. We think so.

Communications 117

Communications PR CMO Health 117

Rock Content

MAY 26, 2020

Unfortunately, what we’re facing is unlikely to be a typical recession: in fact, it will be the first health-driven recession of modern times. But this was much the same in 2008, and it was the brands that held their nerve — and share of voice — that bounced back strongly when recovery came. points of market share gain.

Non-Profit 84

Non-Profit PR B2C Promotion 84

Search Engine Land

MAY 17, 2023

Amazon's plethora of information on each product is a great example of entity optimization. They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. Do you target lifestyle, technology, business, and health on one website?

SEO 102

SEO PR Food Health 102

Neil Patel

NOVEMBER 25, 2020

The duo wanted to see if they could sell the products using an emotional connection through the power of stories alone. With 200 writers on board, they generated fictional stories for the products and used those stories to sell the thrift store items at auction on eBay. How do you feel when you look at this major brand comparison?

Marketing 145

Marketing Marketers Health Manufacturing 145

Hootsuite

OCTOBER 21, 2020

Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. They’re also more likely to use social media for product development. But for many customers, social media defines your brand.

Transform 138

Transform Communications PR Promotion 138

Marketing Insider Group

JUNE 29, 2020

In fact, many of the companies who gained market share and grew awareness during these past few months, did so because they communicated about staying connected and not about themselves or their brand. Mary Stanhope, CMO of Unitas Global, said the health and safety of family members is the top priority. “In

CMO 133

CMO Marketing Marketers Health 133

Exposure Ninja

OCTOBER 16, 2023

Product Your product is what you’re marketing — so of course, this is the first P. Your product might be physical, digital or a service. When it comes to how you think of your product in terms of marketing, you need to consider a few different things. Secondly, what’s the lifecycle of your product?

Price 52

Price Promotion Marketing Marketers 52

Moz

DECEMBER 12, 2019

We were inspired to revisit this classic Whiteboard Friday by our brand-new Mini Guide to SEO Reporting ! We don't offer that product. You miss out on PR opportunities. Another thing, you miss out on PR opportunities. We want those PR opportunities. Hop to the Mini Guide. But it's not proactive. So a definite risk.

SEO 63

SEO PR Transform Health 63

Content Marketing Institute

SEPTEMBER 26, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? Your current or future customer is not interested in your product, they are interested in solving a problem or challenge, usually both organizational and personal. Jason Schemmel , Harper Collins Christian Publishing.

Content Marketing 96

Content Marketing Thought Leadership Marketing Marketers 96

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. That reminds me of a great example out there of some of the best AI marketing that we’ve seen, and it happens to come from a purpose-driven brand called GoFundMe. I’m the art director in, the brand team here at Unbounce.

Marketing 126

Marketing Marketers Entertainment Transform 126

Content Marketing Institute

AUGUST 28, 2018

The example I highlighted is not isolated, most brands go into channels to sell from them instead of digging deeper to become part of the culture. Most brands go into #socialmedia channels to sell, not to become part of culture. Corporate blogs that are nothing more than self-promotional PR are all too common, says @allisonwert.

Content Marketing 109

Content Marketing Thought Leadership Marketing Marketers 109

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Beware of Virtue Signaling or Outright Greed in Brand Communications About COVID-19. How can a brand stand out from the communication clutter? And if so, how?

Email Marketing 96

Email Marketing Communications Marketing Marketers 96