Martech

NOVEMBER 15, 2023

Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. It’s driven by human perspective, contributing meaningful insights, offering fresh perspectives and challenging conventional wisdom. Industry-specific videos. What is thought leadership again?

Thought Leadership 130

Thought Leadership Energy Marketing Marketers 130

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Target Market 101

Target Market Advertising Advertisers Neuromarketing 101

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. The time has come for the advertising industry to champion consumer privacy.

Transform 107

Transform Advertising Advertisers Law 107

Buffer Marketing

MAY 9, 2024

Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness. Focus on profile optimization Your profile is often the first point of contact for anyone discovering your content, so make sure it accurately reflects your expertise and personal brand.

SEO 101

SEO User-Generated Thought Leadership Social Media Marketing 101

Sprout Social

SEPTEMBER 6, 2023

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. Table of contents: What is a LinkedIn Business Page?

Analytics 110

Analytics User-Generated Education Management 110

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The only Twitter management tool you’ll ever need. An overall profile aesthetic with complete information is equally crucial for branding.

Real Estate 83

Real Estate Marketing Marketers Promotion 83

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. A content creation, management, and delivery firm brings a sense of professionalism and quality to your content. There are many brands that offer ways to simplify and automate work.

Marketing Strategy 91

Marketing Strategy Product User-Generated Marketing 91

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. If you are managing the ad budgets on behalf of someone else, maintain campaigns for your own project on the side with an ad budget that is significant to you. Your muscle gets stronger.

Finance 106

Finance Transform Industry Insights Retail 106

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 126

Social Media Marketing Entertainment Analytics Industry Insights 126

Sprout Social

SEPTEMBER 23, 2021

Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter. In times of crisis, those insights can make a substantial real-world impact. It’s impossible to ignore the power of social media.

Food 107

Food Industry Insights Management Communications 107

Neil Patel

APRIL 9, 2021

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important. These insights assist with measuring the success of a campaign. LinkedIn Talent Insights.

Industry Insights 125

Industry Insights Real Estate Advertising Advertisers 125

Hubspot Marketing

JANUARY 10, 2023

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, "Are we in a recession?". In this article, we'll provide industry insight into the current state of the economy and best practices for marketing leaders to better address employee concerns.

Price 96

Price Food Industry Insights Marketing 96

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Measure brand health.

Health 120

Health Analytics Industry Insights Branding 120

Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. They give a rich, authentic source of content that resonates with your audience and distinguishes your brand from competitors. You can then use this thick dark syrup to make rum, porter, or gingerbread.

Product 81

Product User-Generated Thought Leadership Customer Acquisition 81

Bannerflow

JULY 30, 2021

Yet, what are the strategies that can help your brand move ahead of the competition? In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Take control of localisation with cloud-based translation management.

Entertainment 98

Entertainment Advertising Advertisers Management 98

Bannerflow

MARCH 11, 2022

It helps give customers a better understanding and feel for your brand and humanises it. Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting. Virtual events are also a cost-effective solution for businesses and increase reach and brand awareness. Content is still king. Virtual Events.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? Brands and businesses are making the most of the Linkedin content formats to strengthen their voice.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Neil Patel

OCTOBER 25, 2020

Industry insights – Agencies can work with dozens of clients at a time. Chances are, they’ve worked with a company in a similar situation or industry as your own. You won’t have to build out a management structure for that department either. Brand Familiarity. Diverse Skills. Better Control.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. This could include content creation, social media management, SEO, email marketing, data analysis, and more. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Perhaps you have a solution to help your audience perform a task quicker or solve common industry pain points. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Bannerflow

AUGUST 3, 2021

This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. In this article, we’ll be looking at ways your brand can create e-commerce display ad campaigns that stand out from the crowd. All brands are continuously searching for ways to maximise ROI. How Bannerflow Creative Studio can help.

Advertising 98

Advertising Advertisers Retail Management 98

Bannerflow

JANUARY 18, 2022

This a great example of how a publisher, can take a brand, add context to its material. We spoke to Technical Manager at Amedia Kreativ , Hanne-Mari Rustad Odden about how she her team produce display advertising for multiple customers across Norway. It featured a neat blend of brand imagery and an engaging summer feeling.

Advertising 98

Advertising Advertisers Management Promotion 98

Bannerflow

SEPTEMBER 10, 2021

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. We spoke to Elina Soreby, Brand Manager at Tele2 about the rebrand and the challenges of such an important undertaking. It was our biggest release and launch ever!

Marketing Mix 98

Marketing Mix Advertising Advertisers Communications 98

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Benchmark against competitors.

Health 92

Health Key Performance Indicator Analytics Industry Insights 92

Bannerflow

MARCH 8, 2022

Everyone at Bonnier News was very proud of how the Expressen brand was marketed on the streets and across the cities around Sweden. Olle Walltin: In this campaign, five people, but two of them were management! Our idea is a new branding campaign that puts out different ad creatives at specific times of the day. .

Advertising 98

Advertising Advertisers Food Management 98

Bannerflow

SEPTEMBER 26, 2022

We know what social media is and many of you reading this will most likely understand how it can be leveraged to meet your business goals, be it database capture, brand awareness or product sales. Out of those channels, social media is often the first port-of-call for users when they wish to engage a brand. Enhancing brand credibility.

Transform 52

Transform User-Generated Customer loyalty B2C 52

Digital Marketer

MARCH 16, 2023

How to Create a TikTok Ad Assembly Line with Maxwell Finn Email Marketing Videos: Why Email Marketing Matters for Monetization with Alex Cattoni Become a Certified Email Marketing Master 8 Tips for Writing Effective Email Marketing Subject Lines Social Media Marketing Videos: How to Generate Brand Awareness Through Social Media with Jena Apgar How (..)

Copywriting 72

Copywriting Social Media Marketing Retail Digital Marketing 72

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. It’s also an opportunity to convince brands through content that rather than take efforts in-house, your agency is the best partner to support their needs. .

Thought Leadership 107

Thought Leadership Customer Acquisition Education Industry Insights 107

Bannerflow

FEBRUARY 16, 2021

We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. Daniel Domingo, Performance Marketing Manager at Grupo MásMóvil: Display advertising is a key acquisition channel for Grupo MásMóvil.

Product 87

Product Customer Transform Advertising 87

Bannerflow

SEPTEMBER 7, 2021

From its tongue-in-cheek ‘ You Don’t Need A Big One To Be Happy’ print ad from the ‘70s through to the series of ‘It’s a Mini Adventure’ ads ( the nudist fish slapping is a particular favourite with fans ), Mini are another brand that create ads in the image of their product. These are all the attributes Mini puts on its cars.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Bannerflow

MAY 18, 2021

When we spoke to travel brand Lonely Planet about how they use display advertising, they noted that imagery is the most integral feature of any travel display ad (along with a short CTA (call to action)). For many travel brands in the UK, the traffic light system is where the focus is currently. Unused assets? Need the wow factor?

Advertising 98

Advertising Advertisers Transform PR 98

Bannerflow

MARCH 11, 2021

Project management. As is a working knowledge of key content management tools. Project management. Being able to manage both time and project timelines can be integral to effective and successful campaigns. Create memorable, personalised ad campaigns at scale for your brand with Bannerflow. Content creation skills.

Transform 98

Transform Marketing Marketers Advertising 98

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. How to measure creative marketing efforts. What is creative?

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Digging into the data behind your mentions can lead to a treasure trove of insight to help you make actionable business decisions. In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP.

Place 102

Place Industry Insights Analytics Branding 102

Bannerflow

APRIL 27, 2020

Failure to do this has two major consequences; firstly, it erodes consumer trust and confidence resulting in a loss of brand loyalty and potential sales. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

MARCH 16, 2021

In fact, the Bannerflow State of In-Housing report found that 32% of brands have increased their in-house teams by three to five people in the past year alone. This way of working is being utilised by dynamic brands such as TikTok, Twitter and 4Studio. While full digital competency is the model 36 percent of brands choose.

Marketing 98

Marketing Marketers Advertising Advertisers 98

Sprout Social

FEBRUARY 22, 2019

Is your brand keeping an ear to the ground through Instagram listening? What are your prospects’ first opinions of your brand? Whether you’re prioritizing brand awareness, social selling or customer service, this quick guide to social listening on Instagram can help you reach your goals. Uncover industry trends and happenings.

User-Generated 107

User-Generated Health Industry Insights Analytics 107