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We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.
While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Build a Brand Community Gen Z seeks connection and belonging, even in business. Encourage Gen Zers to become brand ambassadors.
Influencermarketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencermarketing, the social media statistics in Australia may convince you of its power in elevating your strategy.
Influencermarketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencermarketing campaigns that work are built on strategy, not just follower count.
Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? For example, athletic brand Nike created Nikeland in the game.
Thats why B2B influencermarketing is nothing to scoff at. When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business.
Among younger Aussies, that number jumps to 70% when influencers are involved. The opportunity is clear, but only if your brand understands who to partner with to resonate with buyers and drive conversions. Top 10 fashion influencers in Australia (quick picks) Nicole Warne (@nicolewarne) Source: Instagram Instagram: 2.3M
Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. They are more discerning than their predecessors, which frustrates marketers trying to obsessively crack the code on how to effectively reach them without seeming indubitably cringe.
If you’re here, you already know influencermarketing works. Aussies spend over six hours weekly on social media , with 46% making purchases based on influencer recommendations. Play your cards right and influencer campaigns can earn $5.78 Others have trusting audiences but don’t fit your brand’s ethos.
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencermarketing game. Who hasn't seen or read about the hype around influencer power, right?
As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencermarketing can increase your brand’s reach, engagement and overall credibility.
Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencermarketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics.
Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.
Samuels adds, “As consumer preferences and expectations continue to grow, social marketers require greater investment in their teams and resources to be successful. Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.”
Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Although Gen X isn’t easily influenced to purchase things because of social media, 40% of Gen X consumers use Facebook to find and buy products.
Remember a few years ago when op-eds used to claim influencermarketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencermarketing is here for the long-haul.
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. One of my successful brand partnerships was with Fidelity , he said.
To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. And it likely isn’t to you, either. Take Peloton , for one.)
Medical professionals and brands play an important role in making that ideal vision happen. The world of HealthTok is vast, and there are spaces brands, doctors or certified specialists can speak to. This is where users want brands to step up and do more to dispel false statements. Despite its risks, HealthTok isn’t going away.
Influencermarketing is taking the lead In 2025, brands are expected to spend more on influencermarketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. X and LinkedIn are heating up People are talking more on X and LinkedIn.
Let’s explore what that means for brands. As social media becomes more crowded, millions of creators and brands are all competing for user attention. Brands feel pressure to show up everywhere to increase their share of voice, which is something consumers are starting to expect. Not just in reach, but in revenue.
As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.
We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.
Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. What is Facebook marketing?
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth.
B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.
Munn is by no means a Luddite, but he cautions against focusing so much on the current and latest trend [that you] forget about the reliability and success of some old-school marketing thats as simple as mailers or billboards. Yep, even if your audience is mostly Gen Zers and young millennials. Old doesnt have to mean pass.
💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencermarketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts.
With an increasingly diverse user base and a unique style of content consumption, TikTok demands an informed approach from brands. This is good news for marketers. A high consumer-to-creator ratio means branded content has a better chance of cutting through to reach more viewers with less noise from other creators.
The data shows that while networks battle to boast the highest ROI, real performance gains hinge on execution: visible logos, quality creative, brand-focused marketing campaigns and full-funnel approaches boost your returns. Googles internal data demonstrates that brands should deploy YouTube across the customer journey.
This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries. Like in many regulated sectors, conversations about medical conditions and healthcare brands are rampant with misinformation. The play: Trust in influencers is holding steady and growing in some pockets.
This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencermarketing, content optimization, industry trends, and new technologies.
Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. It helps you build brand awareness, attract potential buyers, and feature in posts by top creators in your industry.
Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. as the date for a likely ban approaches.
Influencermarketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. In a traditional sense, influencer seeding is a PR strategy.
Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. billion to Australia’s GDP and supported nearly 13,000 jobs during FY23.
Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots. Though basic, image posts remain one of the most versatile and accessible content formats for brands of all sizes.
This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. According to the InfluencerMarketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. A recent survey from McKinsey & Co.
This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is already here The future of content marketing is here, and it’s powered by AI.
The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.
X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen.
It is an essential tool for brands to connect directly with customers. It offers opportunities for in-app shopping, live-streaming and branded hashtag challenges. However, marketers must understand and work with TikTok’s culture to succeed. Why use TikTok for B2B marketing? Why is there a law banning TikTok?
Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. Plus, financial services brands arent a monolith. According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today.
Influencermarketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencermarketing has a substantial influence on consumer purchasing decisions. What is influencermarketing? Influencermarketing channels.
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