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Planting seeds and building trust in a world of overnight wins

Martech

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Building a thriving B2B brand resembles Hill’s journey with his American Bullies. Embrace the long-term game. Processing.

Transform 115
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Social media management services: 9 agencies your brand should check out

Sprout Social

9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. We’re experts in building employer brands, creating trucking trends, engaging niche communities, and making email open rates climb. Full Blast Creative. We live it.

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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

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Podcasts now a top channel for B2B marketing

Martech

Also, podcast ads drive an aided brand recall rate of 71%, per Nielsen. . In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration. 24% higher brand favorability. 14% higher purchase intent. 12% higher memory encoding than other forms of content.

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45 Emerging Technology Stats to Know in 2020

Hubspot Marketing

It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I'm curious to see how brands could leverage smart technology. A quarter of VR users believe it has a strong potential for brands and marketers.

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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

Data is recognized as the most valuable resource for brands and marketers around the world. Legislation like the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR) can give users greater power over their data, but brands need to be prepared to quickly meet data subject access requests (DSAR).

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

After reviewing all of our 2019 data, here are the 10 industries and sub-industries that consume content most actively: Information Technology. Retail Information Technology – Software. Instead, what they want is to engage with the humans behind the brands. Manufacturing. Financial Services. Telecommunications.