Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. Understanding this concept is now crucial for brands looking to maximize the visibility and reach of their videos, especially for organic content. The algorithm is very aware of what the search is looking for.

Key Performance Indicator

illumin

DECEMBER 9, 2024

2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand? Most of the time, it is a digital retail store with the ability to sell ad space to third-party brands.

Retail

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. The best Positionless Marketer knows that the ultimate leader is the consumer who votes by increasing their lifetime value to the brand with unwavering loyalty.

Transform

Martech

SEPTEMBER 18, 2024

Brands that effectively meet these needs with useful content gain a significant edge. To succeed, your brand must deliver the right message at the right time and in the right place. Establish your brand as a trusted resource to keep you top-of-mind when customers need information. They’re brief, constant and decisive.

Customer

Sprout Social

JULY 30, 2025

In 2024, average publishing frequency dropped slightly, but engagement surged by nearly 20%—a clear sign that brands focused on content quality over quantity are reaping the rewards. When content marketers struggle with attribution, they frequently focus their reporting on brand awareness or lead generation.

Content Marketing

Sprout Social

JULY 18, 2025

In fact, 73% say that if a brand doesn’t respond to their queries on social media, they wouldn’t wait around, but rather buy from a competitor. E-commerce brands must continuously monitor these trends to stay relevant to consumers Down Under. Late spring is also important for e-commerce brands as it leads up to Christmas.

Retail

Martech

JULY 1, 2025

Marketing handles the editing, SEO optimization and promotion. For leadership, demonstrate how this approach scales content creation, leverages internal expertise for more authoritative content and will help improve SEO and brand perception. Show them examples of how competitors feature internal experts on their websites.

Thought Leadership

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. For example, if your goal as a business is to boost brand awareness, you’ll post more engagement-centric content. Once you set your goals, it’s best to convert them into KPIs or key performance indicators. How do you convert a goal into a KPI?

Social Media Marketing

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Regular updates help keep your brand top-of-mind, fostering loyalty over time. Automation plays a significant role in enhancing customer retention.

Key Performance Indicator

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. It stands out as one of the most effective channels, offering a direct line to your audience and fostering brand loyalty. Moreover, email marketing tools play a crucial role in managing campaigns and tracking performance.

Email Marketing

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. The brands that get this right see higher ROI, deeper engagement, and happier customers who keep coming back. Visualization Tools : Tools like Funnelytics let you map out customer journeys tied to specific ICPs, giving you a clear picture of how they interact with your brand.

Customer

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Get names, emails, phone numbers & more.

PR

Sprout Social

AUGUST 6, 2025

This article explores how UK universities are using TikTok to boost student recruitment and brand appeal, including how the University of Oxford strikes the right balance between TikTok’s casual tone and the institution’s more formal, academic identity. These can be grouped into three key areas: Demographic alignment : TikTok has 24.8

Education

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators. you're raising awareness on a topic How to use campaign engagement metrics For brands, campaign engagement rate is a helpful way to adjust your approach mid-campaign.

Analytics

Sprout Social

JUNE 11, 2025

As a brand, capitalizing on that connection means developing a well-planned approach. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin. Influencer rate cards bring transparency to brand-influencer partnerships.

Influencer Marketing

Buffer Marketing

OCTOBER 2, 2024

month Monitor your competitors’ social media activity across a variety of marketing channels Add filters for types of posts (like posts with links, photos, or videos) Filter for insights into each individual social network Ahrefs Phlanx Brand24 Tracking competitors’ brand mentions Free plan not available. Starts at start at $19.90/competitor/month

Price

Hootsuite

JULY 15, 2025

Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. For example: if your goal is to grow brand awareness, your KPIs might include follower growth rate and post reach. Say your goal is to grow your brand. Justify budget and headcount.

Analytics

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Aligning on Metrics It’s a good idea to work with your outsourcing partner to establish key performance indicators (KPIs) and goals.

Advertising

SocialPilot

JULY 17, 2024

A social media benchmark is a standard used to measure and compare the performance of your social media activities. It’s a reference point that tells how your brand stacks up against your competitors, industry average, and even your own past performance. Here are some metrics to confirm: Facebook posts per week: 2.72

Transform

Lynton Web

MARCH 28, 2025

Strategic Website CTA Retargeting Your restaurant websites are prime real estate for conversion, but most groups squander this opportunity with generic "Reserve Now" buttons that ignore each visitor's relationship with your brand. Track referral sources through unique discount codes to identify your most valuable brand ambassadors.

Transform

SocialPilot

JUNE 27, 2025

And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. Now that you’ve set your SMART goals, it’s time to define the key performance indicators (KPIs) that will help you track real progress. As of February 2025, 5.24

Thought Leadership

Welcome Software

MARCH 12, 2025

If youre looking for points of differentiation, here are a few to get you started: Price Quality Appearance Ease of use Brand presence Reliability Customer support Offline features Gamification 4. Customers tend to use this when making complex buying decisions. How do you measure the success of a product differentiation strategy?

Product

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. If you'd prefer an eBook, download your integrated marketing guide here. Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy

Litmus

DECEMBER 2, 2024

Decide whether your email campaign will work toward a revenue goal, a brand awareness goal, a partnership goal, or something else when you first start planning the campaign. According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! How many emails will you include?

Copywriting

Welcome Software

JULY 3, 2025

The more effective system instructions you have for AI agents , the better their output will represent your brand, understand your guidelines in AI responses and content, and take compliance into consideration. They're essential for keeping your AI aligned to brand, compliant with your standards, and behaving both predictably and reliably.

User-Generated

Vertical Response

APRIL 5, 2025

Whether you aim to drive traffic to your website, increase sales, or boost brand awareness, setting clear goals will guide your campaign setup and ensure you stay focused on your targets. Choosing the right objective, whether its driving traffic, increasing sales, or boosting brand awareness, is key to your campaigns success.

Advertising

Lusha

NOVEMBER 18, 2024

Develop Key Performance Indicators (KPIs): Set clear KPIs to track the effectiveness of your RevOps initiatives. Next, establish key performance indicators (KPIs) to track your progress. Fostering Customer Advocacy: Turning Customers into Promoters Happy customers are your most powerful marketing asset.

CRM

Search Engine Land

AUGUST 28, 2024

This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase.

Shoppers

Buffer Marketing

NOVEMBER 25, 2024

It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Branding

Sprout Social

APRIL 20, 2020

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise. This is where higher education branding plays an important role.

Branding

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding

Hubspot Marketing

DECEMBER 10, 2019

KPIs: Key performance indicators such as conversion rate, churn, retention rate, and patient satisfaction scores should be identified, monitored, and tracked in a manner this is highly visible to all teams. Satisfaction and Net Promoter Score (likelihood to recommend) are two popular KPIs. Invest in automation.

Customer

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

Branding

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.

Branding