Rock Content

JANUARY 8, 2024

Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. Your plan will go over detailed strategies and organize your processes.

Marketing Plan 63

Marketing Plan Key Performance Indicator Marketing Marketers 63

Martech

APRIL 12, 2023

Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. Brands can fit a campaign into a budget of any size. Nearly as many (47%) said they were satisfied with brand lift measurement. Why we care. Get MarTech! In your inbox.

Marketing Plan 101

Marketing Plan Retail Advertising Advertisers 101

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Marketing Insider Group

SEPTEMBER 17, 2018

Brand marketing is never easy. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]. The post Making The Financial Case For Your Brand Marketing Plans appeared first on Marketing Insider Group.

Marketing Plan 82

Marketing Plan Branding Marketing Marketers 82

Martech

AUGUST 22, 2023

What’s our brand statement or value proposition? A pilot would never fly a place without checking the course and filing a flight plan. ” first That’s the best answer when anyone says you need to start doing something, whether it’s chasing the latest shiny new toy or changing course on a tried-and-true tactic.

Marketing Plan 95

Marketing Plan Transform Marketing Marketers 95

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Some of the most successful examples of influencer marketing campaigns center on authenticity.

Branding 101

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 101

Hubspot Marketing

MARCH 19, 2020

Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. Revenue Marketing. Let's explain revenue marketing a little bit more. This method turns those goals into a campaign.

Marketing Plan 134

Marketing Plan Customer Acquisition Marketing Marketers 134

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. Let them see your confidence, your sense of humor, and who or what your brand is.

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Sprout Social

JANUARY 11, 2022

These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch. Building out your Q1 marketing plan requires a clear understanding of what will move the needle for your business. When you work together, there’s more opportunity to drive more trust in your brand and products. It’s no secret.

Marketing Plan 117

Marketing Plan Energy CMO Marketing 117

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process.

Branding 93

Branding Communications CRM Management 93

Marketing Insider Group

APRIL 21, 2020

This shows the value of the product or service through the customer’s selling points, not the brand’s. When Betabrand, a women’s apparel brand, developed performance videos for Facebook, it made a few key moves to make sure its ads displayed well on mobile devices. Most digital ads aren’t as sophisticated as performance videos.

Marketing Plan 112

Marketing Plan Content Marketing Marketing Marketers 112

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Branding 120

Branding Customer Journey Customer Management 120

SMA Marketing

DECEMBER 29, 2022

Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not. Related Posts: 5 Branding Strategies to Help Your Marketing Cut Through The Noise. So how can a local business improve its brand?

Branding 98

Branding Advertising Advertisers SEO 98

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Marketing is responsible for external communications.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 89

Marketing Plan Event Marketing Marketing Marketers 89

Buffer Marketing

FEBRUARY 13, 2024

  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  But first, it’s helpful to have a little context on Leap Years before kicking off any special marketing campaigns.

Branding 97

Branding Social Media Marketing Food Marketing Plan 97

Sprout Social

NOVEMBER 7, 2022

Brand-creator partnerships have grown from novelty into necessity. Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. Actionable brand-creator advice stemming from DE&I and fair pay conversations.

Branding 90

Branding Marketing Plan Marketing Strategy Marketing 90

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 116

Video Marketing Branding User-Generated Millennials 116

Digital Marketer

JANUARY 2, 2023

People can’t buy from you if they don’t know your brand exists. That’s the purpose of brand awareness — to help people recognize and recall your business when they need you. Making sure people know and remember your brand is where to use content marketing to build brand awareness. Understanding Brand Awareness.

Content Marketing 78

Content Marketing Branding Customer Journey Marketing 78

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. ” “For many brand marketers, RMNs are seen to be a ‘have to buy’ versus a ‘want to buy.’” We use RMNs to protect our brands as much as build our brands.” RMNs do hold real value.

Retail 96

Retail Branding Advertising Advertisers 96

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Marketing Insider Group

AUGUST 24, 2015

This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Marketing Plan 89

Marketing Plan Content Marketing eBook Whitepaper 89

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. This can either be branded with your name or be topic-based.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing? Each type of brand marketing has its benefits and drawbacks.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in.

Video Marketing 105

Video Marketing Branding User-Generated Marketing 105

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 125

Branding Gen Z User-Generated Promotion 125

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. 7 Ways To Solve The Content Marketing Planning Conundrum.

Marketing Plan 89

Marketing Plan Content Marketing Marketing Marketers 89

Rock Content

MAY 8, 2016

Many teams skip this initial step, overlooking the foundation of their entire plan. When defining your vision for success, be sure to think about how your content will fit into your larger brand story, and how content will help you tell that story to your audience. Defining your brand voice. Understand your audience.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Hubspot Marketing

DECEMBER 13, 2022

While we don't have a crystal ball, our final analytics report of the year aims to give you an insightful glimpse of how industries are performing in Q4, and help you make the most informed decisions for your brand as 2023 begins. Below, we'll dig into a few specific marketing themes. Without further adieu, let's dive in. Sample size.

Branding 108

Branding Manufacturing Health Retail 108

OnPassive Marketing

APRIL 29, 2022

One of the most important aspects of marketing your brand is building relationships with your customers. The goal of marketing automation software is to help you manage customer contacts like emails, social media posts, and more. Marketing automation can be broadly classified into two types.

Customer 90

Customer Branding Social Media Marketing CRM 90

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bust out your marketing plan and let’s go. Partner with brands. To maintain your integrity, work with brands that: Naturally fit your content and personality.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

OnPassive Marketing

APRIL 5, 2022

It can be challenging for business owners to choose between lead generation campaigns and brand awareness campaigns. When combined together they can make a cohesive marketing strategy. Brand Awareness. The goal of brand awareness campaigns is to make potential customers more familiar with your company. Lead Generation.

Branding 64

Branding Advertising Advertisers Marketing Strategy 64

Hubspot Marketing

SEPTEMBER 19, 2022

According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. However, not every brand can go this route. Organic Discoverability.

Branding 91

Branding Marketing Marketers Promotion 91

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52