SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges.

Influencer Marketing 106

Influencer Marketing Health Transform Marketing 106

Duct Tape Marketing

APRIL 14, 2024

Some of those questions are: Project Management: Do you lack someone in-house who can oversee and drive various ongoing marketing and branding projects? Expert Insight: Are you in need of fresh, professional insight into complex marketing challenges, with the ability to turn these insights into actionable strategies?

CMO 78

CMO Transform Communications Marketing Strategy 78

Tiecas

SEPTEMBER 5, 2023

Understanding the difference between an industrial marketing strategy and a plan While the two terms are often used interchangeably, a marketing plan and a marketing strategy are distinct from each other. A marketing strategy is the broader framework that defines a brand’s overall direction and positioning.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. As for customer value, a well-developed GTM plan builds trust with customers, boosting brand image and customer loyalty. Relaunching your brand.

Marketing Strategy 78

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 78

Sprout Social

MARCH 7, 2024

Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry. Deep dive into particular customer segments with detailed customer profiles that will guide your marketing decisions later on.

Price 90

Price Market Segmentation SEO Market Research 90

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

Product 145

Product Food Product Marketing Market Research 145

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Start with Research. Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan.

Product 134

Product Thought Leadership Copywriting Fashion 134

Pam Didner

JUNE 20, 2022

The benefits are wide-ranging; you can read more over at Shift Paradigm with Justin Gray , but according to him, a huge advantage of creating a COE is that “a marketing COE keeps large, often geographically separated teams on track, on brand, coordinated, and making progress. Product launch plan. Local marketing plan.

Transform 96

Transform Marketing Marketers New Technology 96

Hubspot Marketing

APRIL 19, 2022

In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with brands, and rework direct messaging (DM) interfaces. Effective vs. Ineffective Instagram Marketing. Instagram Marketing Benchmarks To Know In 2022.

Market Trends 110

Market Trends Marketing Marketers Affiliate Marketing 110

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Rock Content

AUGUST 25, 2023

Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Define Your Target Audience As with all good marketing plans, you must define your target audience.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business. Built-In Brand Awareness.

Product Life Cycle 129

Product Life Cycle Finance Law Health 129

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan?

Marketing Plan 80

Marketing Plan Shipping Marketing Mix Marketing 80

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Type: Worksheet.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Create your scalable global content marketing plan. Every company’s content marketing plan is different. Who is the audience of the marketing plan? (A

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. As for customer value, a well-developed GTM plan builds trust with customers, boosting brand image and customer loyalty. The benefits of a GTM strategy are numerous.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Hubspot Marketing

APRIL 12, 2022

And, if anything, 2020 and 2021 taught marketing teams how important content planning and re-planning is. Media and Content Planning Strategies. The Most Effective Media Planning Strategies. As you move forward in planning, you'll want to consider a mix of them rather than just running with one or two tactics.

Gen Z 105

Gen Z Market Research Millennials Content Marketing 105

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. EMAIL MARKETING. BRAND PHILANTHROPY. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

AUGUST 14, 2020

A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them. Business plans outline a company's go-to-market strategy, financial projections, market research, business purpose, and mission. Business Plan Template. Working on your business plan?

Finance 144

Finance Market Trends Market Research Marketing Plan 144

Neil Patel

SEPTEMBER 28, 2020

An agency that can create a comprehensive digital strategy that works with your existing marketing plan An agency that knows how to implement your digital strategy successfully A proven track record showing that they’ve achieved this for other clients in the past. Brand content. You’re looking for three things.

Advertising 124

Advertising Advertisers Market Research Digital Marketing 124

Exposure Ninja

AUGUST 11, 2023

.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.”

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Neil Patel

DECEMBER 23, 2022

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? Woodward and Curran took time to complete brand perception surveys to understand buyer behavior and their specific pain points.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

Neil Patel

FEBRUARY 13, 2023

Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. Have a Plan to Evaluate ROI for Everything Ask yourself these questions: What are your business goals?

Marketing 84

Marketing Marketers B2C Price 84

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. Brand storyteller. What does a CMO do?

CMO 125

CMO Non-Profit Transform Advertising 125

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. Source: O’relly.

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Marketers 131

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Pricing: Free for limited access.

Transform 101

Transform Price Analytics Social Media Marketing 101

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is a process or set of activities undertaken by a company to identify, attract, acquire, and retain customers. The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty. Yet another type of marketing is brand marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. Brands such as the U.S. Appy Pie is used by brands like The Home Depot, Southwest, and Nike.

Price 144

Price Retail Food Market Research 144

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MAY 8, 2023

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. They can use this data to create buyer personas and plan content for your ideal customer.

Market Research 128

Market Research Gen Z Key Performance Indicator Millennials 128

Neil Patel

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. Hannah Lu, Marketing at Waterdrop. The Shelf is a fast-growing influencer marketing agency that helps brands create authentic connections with their customers.

Customer 92

Customer Finance Fashion SEO 92

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. What makes them tick?

Marketing Strategy 127

Marketing Strategy Customer Market Segmentation Marketing 127

Martech

MARCH 10, 2022

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). Specifically: Translate ABM brand awareness from target accounts into website traffic. Why use them? Automation. Programmatic and tech.

Inbound Marketing 109

Inbound Marketing Marketing Marketers Direct Mail 109

Exposure Ninja

AUGUST 9, 2023

Image Source Next, conduct in-depth market research. Image Source Then, armed with the insights from your market research, you’ll collaborate with the product team to craft an irresistible value proposition. Smol is a brand that makes it clear right away that its products benefit you and the planet.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 145

Branding Transform Customer Acquisition Customer 145

Duct Tape Marketing

JULY 20, 2016

Susan and I talk about market research and the strategies associated with segmentation. Having more than 25 years in product and brand management, market research, and strategic planning, Susan has developed a passion for helping companies identify their ideal audience.

Market Research 48

Market Research Market Segmentation Brand Management Communications 48