Search Engine Land

FEBRUARY 20, 2024

The more positive brand touchpoints we can create with users, the more likely they are not to churn and become brand advocates. Get the daily newsletter search marketers rely on. Cloudflare has a great example of community content and has constructed a considerable community content moat around its brand.

SEO 97

SEO Customer loyalty User-Generated Product 97

Search Engine Land

DECEMBER 13, 2022

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Entering a new market or going global comes with potentially significant rewards and considerable risks.

SEO 99

SEO PR Fashion User-Generated 99

Search Engine Land

SEPTEMBER 15, 2023

As the trial is set to cover many Google search-related issues, we have organized the updates by topic to make the timeline easier to follow. Google credits its 90% market share to being a superior platform (Sept. Google argues that users can easily switch to rival search engines even if it’s the default.

Law 141

Law Manufacturing Search Marketers Product 141

Search Engine Land

NOVEMBER 16, 2023

Dig deeper: Building top-funnel content to influence bottom-funnel pages (with real example) Get the daily newsletter search marketers rely on. Remember that upper-funnel campaigns will be most effective in helping you build brand and product awareness and demand. SUBSCRIBE See terms.

User-Generated 98

User-Generated eCommerce Branding SEO 98

Search Engine Land

JANUARY 10, 2023

Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. But when I say this, I don’t mean simply consolidating to a brand keyword strategy. Get the daily newsletter search marketers rely on. Processing…Please wait.

Market Trends 113

Market Trends Advertising Advertisers Marketing 113

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. Adthena can be a valuable ally in this transition.

Advertising 116

Advertising Advertisers Marketing Strategy Customer 116

Search Engine Land

MAY 21, 2024

Get the daily newsletter search marketers rely on. Products get discontinued, the CEO wants a different name to accommodate a new market, etc. Proxy metrics might include brand search, a general lift in other channels and how you’re ranking against direct competitors for the content. See terms.

SEO 71

SEO PR Health User-Generated 71

Search Engine Land

NOVEMBER 28, 2022

Microsoft’s ad properties include Bing search, Xbox, MSN and many other websites that use Xandr to sell digital ads. Microsoft also introduced vertical ad formats, credit card ads , and expanded its audience network into 66 new markets. Search and news revenue up 16%. Processing…Please wait.

Advertising 97

Advertising Advertisers Price Search Marketers 97

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Why should you follow her? Why should you follow her? Why should you follow her?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Search Engine Land

FEBRUARY 29, 2024

Dig deeper: Boosting search conversions: 5 behavioral strategies to test Get the daily newsletter search marketers rely on. Observing nature and analyzing different industries and everyday experiences can provide insights into consumer behavior and new marketing strategies. See terms. Your muscle gets stronger.

Finance 108

Finance Transform Industry Insights Retail 108

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 117

Transform Customer Journey Analytics Entertainment 117

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 104

Transform Customer Journey Analytics Entertainment 104

Martech

OCTOBER 23, 2023

Google search dominance Search engine competitors and claims of harm Google’s default search deals Additional legal issues Potentially anticompetitive conduct Google’s defence Dig deeper: Why we care about search marketing Google search dominance Google credits its 90% market share to being a superior platform (Sept.

Price 76

Price Advertising Advertisers Law 76

Search Engine Land

MARCH 17, 2023

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. Overlooking the value of trust is a missed SEO opportunity Fellow Search Engine Land contributor Andrew Holland expressed dismay over his bad user experience with a UK-based retail brand. SUBSCRIBE See terms.

SEO 101

SEO Health eCommerce Retail 101

Search Engine Land

NOVEMBER 22, 2023

Being listed in local directories or niche publications can help connect your client with a new audience. Get the daily newsletter search marketers rely on. Developing a comprehensive grand opening strategy While local SEO is crucial for businesses, it's just one part of a comprehensive marketing strategy.

SEO 120

SEO PR Promotion Customer Journey 120

Search Engine Land

APRIL 18, 2023

Search tools (related searches, etc.) Search results are complex and diverse and each of these areas offers an opportunity for keen-eyed search marketers. Now we understand the search landscape, we can dig into the relative merits of SEO and PPC and how these apply to your situation. A new marketing message?

SEO 101

SEO User-Generated Advertising Advertisers 101

Search Engine Land

AUGUST 4, 2023

Get the daily newsletter search marketers rely on. Yes, it can reform images and words from existing resources, but it can’t come up with new and unique ideas about the world in the same way that we can. Can you imagine a client meeting for a new marketing campaign created solely from AI. SUBSCRIBE See terms.

CRM 94

CRM Thought Leadership Communications eCommerce 94

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. In turn, these shifts create many new marketing careers.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Hootsuite

AUGUST 6, 2021

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Here’s how you can make work easier for your social media managers—and add rocket fuel to their marketing efforts online.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Martech

JULY 23, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” You don’t create your personal brand, you are your personal brand.” ” Okay — that’s probably true.

Transform 123

Transform Manufacturing Advertising Advertisers 123

Rock Content

DECEMBER 11, 2020

Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. It is part of what is known as Business Intelligence (BI).

Transform 83

Transform Marketing Marketers Communications 83

Search Engine Land

APRIL 14, 2023

As ex-Googler Kaspar Szymanski noted in his SEO horror stories example : “When content migration is done, Google has to recrawl new URLs, along with all of their accompanying signals, such as backlinks and canonicals, in order to rank what effectively becomes brand new landing pages. SUBSCRIBE See terms.

SEO 103

SEO Analytics Shoppers Fashion 103

Marketing Insider Group

SEPTEMBER 15, 2010

In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short!

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 63

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 63

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

Telemarketing 61

Telemarketing Inbound Marketing Customer loyalty Marketing Mix 61

Marketing Insider Group

OCTOBER 19, 2010

But whichever funnel “speaks&# to you, I hope we gave you something to think about and also some direction on how to analyze your own marketing efforts. Related Posts: The Future of B2B Marketing: It’s Social What Is Marketing Acceleration?

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Martech

MARCH 22, 2022

Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. The difference between B2B and B2C in email marketing. Who uses or works with email marketing? What challenges are facing today’s email marketers?

Email Marketing 119

Email Marketing Law B2C Marketing 119

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

JUNE 20, 2023

The leading organic search result was a Pinterest page. Wow,” I thought, “How have brands missed this opportunity? The fact is, it’s getting harder and harder for brands to compete with the power of the personal network. This is why social media is so important to brands. Is Social Media The New Marketing Strategy?

Gen Z 86

Gen Z SEO User-Generated Shipping 86

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? Brand ManageCamp. Dates: March 21-23, 2022.

Non-Profit 114

Non-Profit Marketing Marketers SEO 114

Hubspot Marketing

AUGUST 9, 2018

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist. Social Media Marketer.

PR 122

PR Marketing Marketers Non-Profit 122

SocialPilot

DECEMBER 7, 2023

Social Pros Podcast with Jay Baer and Adam Brown Named the best social media marketing podcast at the Content Marketing Awards, the Social Pros podcast is hosted by two outstanding marketers known for their work in the social media field. What’s more?

Social Media Marketing 62

Social Media Marketing Entertainment Traditional Marketing PR 62

Marketing Insider Group

MAY 10, 2010

And direct marketers are feeling compelled to jump into the fray. Marketers of all specialties are realizing that the customer is clearly in charge. A single negative brand experience can reach every corner of the globe in minutes. I agree with Lisa that it’s a great time to be a marketer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

And direct marketers are feeling compelled to jump into the fray. Marketers of all specialties are realizing that the customer is clearly in charge. A single negative brand experience can reach every corner of the globe in minutes. I agree with Lisa that it’s a great time to be a marketer.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” These are all great tips. Let’s start a discussion: what do you think?

Marketing 77

Marketing Marketers Manufacturing Customer loyalty 77