Jeff Bullas

MARCH 1, 2023

10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts. The new age focus uses natural language processing to help businesses create more effective marketing messages.

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Search Engine Land

MAY 30, 2024

With that imminent future in mind, it’s important to discuss how we use generative AI effectively. I’ve encountered a wealth of useless content produced without a real end goal and no connection to a brand’s larger marketing objectives. With the rapid adoption of AI, the number of brands mass-producing useless content will grow.

Product 95

Product SEO Transform User-Generated 95

Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty.

SEO 97

SEO Customer loyalty User-Generated Product 97

Hubspot Marketing

MAY 2, 2024

But what's even more interesting is that we're also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music are now more accessible than ever before. billion: The podcast market is huge. But what does AI-created audio mean for the future of audio content?

Transform 105

Transform User-Generated Advertising Advertisers 105

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 128

Gen Z Product User-Generated Millennials 128

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 128

Influencer Marketing User-Generated Marketing Marketers 128

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

User-Generated 97

User-Generated Marketing Marketers CMO 97

Use Insider

MAY 6, 2024

To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. This helps WhatsApp prioritize customer experience by reducing ad clutter and spam while promoting meaningful interactions between brands and customers.

Transform 52

Transform User-Generated Promotion Price 52

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

Transform 90

Transform Content Marketing Marketing Marketers 90

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Businesses Grow

JANUARY 8, 2024

The big new platform There seems to be just one significant new social media platform every five years or so. Social media platforms have fragmented along generational lines. Influence is everything The marketing world is in a state of massive transition. Where are these brand marketing dollars going to go?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Jeff Bullas

FEBRUARY 20, 2023

Brand authority and loyalty Chances are that your business is only one of several in the same niche. Brand authority plays a huge part in the way people see your site online. SEO can place a permanent mark on your content and ensure that your brand has a very long lifespan.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Hootsuite

DECEMBER 8, 2021

Most businesses have come around to the idea that social media marketing can have immense value for their brand. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing. All you have to do is make them SMART for your brand.

User-Generated 145

User-Generated Social Media Marketing Analytics Place 145

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. It also announced generative AI capabilities for Oracle Fusion Cloud Service. Targeting Account generates target, engagement and content recommendations based on precious campaign success data.

Customer 107

Customer User-Generated Market Segmentation Direct Marketing 107

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too.

SEO 99

SEO PR Fashion User-Generated 99

Search Engine Land

NOVEMBER 16, 2023

And if you weren’t convinced earlier, the kerfuffles surrounding TrueView and the programmatic ads directing users to AI-generated properties should at least add a healthy dose of skepticism to your POV on programmatic. This doesn’t just apply to businesses creating new markets or big innovations.

User-Generated 98

User-Generated eCommerce Branding SEO 98

Sachs Marketing Group

JANUARY 5, 2024

Immediate Visibility PPC advertising propels your brand to the top of Google search results, providing immediate visibility that’s hard to achieve through organic methods. This prominence is crucial, especially for new or small businesses struggling to gain traction in a crowded marketplace.

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Hubspot Marketing

DECEMBER 19, 2023

This year, global social media users swelled to a record-breaking 4.9 It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. Social media is big business. One recent report valued the industry at a whopping $231 billion.

User-Generated 99

User-Generated Marketing Marketers Social Media Marketing 99

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 102

Affiliate Marketing Non-Profit Finance Promotion 102

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Tapping into this diverse market offers a lucrative opportunity for brands.

Product 141

Product eCommerce User-Generated Millennials 141

Search Engine Land

MAY 2, 2023

This also grants access to free Microsoft Clarity insights, enabling users to comprehend post-click user behavior and engagement on landing pages through session recordings, instant heatmaps, and an analysis dashboard. English language support expanded for Shopping Campaigns in 52 new markets. reduction in CPC.

Shoppers 85

Shoppers Whitepaper User-Generated Advertising 85

Search Engine Land

JULY 26, 2023

One great way to do this is through always-on marketing, which seeks to build awareness and create brand-relevant memories through messaging. Here’s what you need to know about always-on marketing and how to apply it in your search marketing campaigns. What is always-on marketing? User-journey development.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Sachs Marketing Group

JANUARY 1, 2024

In this article, we share 24 New Year’s marketing resolutions for small business owners interested in thriving in 2024. New Year’s Marketing Resolutions A new year brings new marketing opportunities and challenges. Here are 24 New Year’s marketing resolutions for small businesses.

Digital Marketing 98

Digital Marketing Real Estate User-Generated Marketing 98

Hubspot Marketing

APRIL 10, 2023

On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. While we can't predict the future, our data hints that brands that focus on the right opportunities can still grow. Tips for Marketing Growth a Recession 1. This helps your brand create meaningful connections.

Shoppers 108

Shoppers Marketing Marketers Customer loyalty 108

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. Snapchat : Attracts younger users, known for fun, interactive ad experiences.

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Hubspot Marketing

AUGUST 14, 2023

For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy. Search engines will hit new peaks when it comes to users. So — does this mean web analysts are wrong? Not at all.

SEO 75

SEO User-Generated Gen Z Millennials 75

Search Engine Land

MAY 21, 2024

A spot at the top signals authority, which entices users to visit your links and share your content more frequently (and the cycle continues). Products get discontinued, the CEO wants a different name to accommodate a new market, etc. Dig deeper: SEO KPIs: Embracing user-centric metrics What do you do?

SEO 71

SEO PR Health User-Generated 71

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. Dig deeper: What is account-based marketing or ABM and why are B2B marketers so bullish on it? Winning new markets and getting 97 appointments in 10 months Celerway is a strong telecom player. Do you know what drives revenue growth?

Customer 112

Customer Manufacturing Market Segmentation User-Generated 112

illumin

APRIL 25, 2024

It seems that more and more brands and marketers are investing in over-the-top (OTT) advertising , as more streaming services are shifting towards an ad-supported business model. It is a subscription-based model that offers exclusive video content to users for a fixed fee, providing a predictable revenue stream for content providers.

Advertising 106

Advertising Advertisers Price User-Generated 106

Customers.ai

FEBRUARY 27, 2024

Go All in on Influencer & User Generated Content – Ezra Firestone Founder of BOOM Beauty Want an old-school strategy that not only works but scales? It’s time to fully embrace influencer and user-generated content. That means allocating at least 10% of your marketing budget to influencer efforts.

Non-Profit 75

Non-Profit User-Generated Outbound Marketing Advertising 75

Businesses Grow

FEBRUARY 6, 2023

So my gift to the world today is a straight-forward, non-technical, and short summary of non-obvious uses of ChatGPT for marketing. ChatGPT, the popular chatbot from OpenAI, is estimated to have reached 100 million monthly active users just two months after launch, making it the fastest-growing consumer application in history.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Use Insider

FEBRUARY 9, 2024

Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users. generating subject lines or entire social media posts).

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Search Engine Land

APRIL 18, 2023

Branding Visibility around commercial search terms and informational queries related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers asking questions as they conduct the research that will lead to a purchase. Highly competitive.

SEO 101

SEO User-Generated Advertising Advertisers 101

Hubspot Marketing

MARCH 2, 2023

But there is much more to the sample marketing strategy than just enticing snacks and perks. Product sampling marketing offers benefits to brick-and-mortar companies, online B2C and B2B brands, and everything in between. Keep reading to learn how sampling marketing can help your company. Bolster new product launches.

Customer loyalty 86

Customer loyalty User-Generated Marketing Marketers 86

CXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. Growth marketing aims to add value throughout the entire marketing funnel , whereas brand marketing focuses on top-of-funnel activities like awareness. Market development.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Hubspot Marketing

JULY 22, 2022

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. While you'll find even more data in our State of Consumer Trends Report , we wanted to give our readers a deep dive into each generations and the unique themes that make them different.

Gen Z 138

Gen Z Millennials Retail User-Generated 138