CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
Martech
APRIL 28, 2025
These advancements have made investing their ad dollars significantly easier for brands of all sizes. Dig deeper: How to make CTV ads that stick Key growth categories and emerging strategies While most categories are projecting double-digit growth in digital video in 2025, CPG, retail and pharma are projected to be the biggest users.
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