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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Marketing

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.  I also pay monthly to protect my brand using RedPoints.

Product 107
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Google Shopping Actions: How to Increase Product Visibility for Free

Neil Patel

This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. The user-facing side is called “Google Shopping.”

Product 145
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Irrelevant marketing has consumers turning off brands

Martech

consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience). Of those, 88% took action to distance themselves from the brand. Nearly half of all U.S.

Branding 113
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5 Ways to Double Your Website Sales Without Spending More on Advertising

Jeff Bullas

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. Big brands update their websites all the time, and they do a lot of testing to see what works the best. It is an absolute must that your potential customers trust your brand.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Neil Patel

Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. 48 percent of consumers have used BOPUS because it offers free shipping, followed by speed (39 percent) and convenience (28 percent). How Can BOPUS Benefit Your Brand? BOPUS Offers Free Shipping.

Shoppers 132
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Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

Hubspot Marketing

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 142
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Pivoting to D2C Helped us Grow by 267% in 1 Month: Here's How We Did It

Buffer Marketing

  For one, the product is sold in a glass jar—delicate packaging that is more suited to retail than shipping. The customers who did find our product loved it, but sales were slow, and working with big distributors and retailers was challenging for our small company.   Instead, it flopped.