Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Reddit is getting a huge visibility in Google’s organic search. Four More Reasons to Use Reddit for Digital Marketing 1. This ties into increasing brand reputation as well.

Management 96

Management Branding Social Media Marketing Place 96

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Katy Perry: I Googled Myself & I Liked It 2011: That’s how the singer discovered that Russell Brand was going to propose to her.

Search Marketers 126

Search Marketers Shoppers SEO Marketing 126

Search Engine Land

FEBRUARY 2, 2023

Google adds a new carousel to let you expand the search results 2017: Google began letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. Super Bowl 2014: How We Searched 2014: Recipes, start time, people.

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 111

Branding Customer Acquisition Advertising Advertisers 111

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Existing brand safety controls.

Branding 107

Branding Advertising Advertisers Place 107

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.

Advertising 92

Advertising Advertisers Search Marketers Marketing Mix 92

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

FEBRUARY 19, 2023

Google Maps: Transit Updates, Map Maker In 27 Languages 2009: The objective of the product was to enable local users/developers to build out maps data and content for places in the world where there are no commercial or other third-party databases that Google could easily implement.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Search Engine Land

FEBRUARY 13, 2023

Scroogle Says Google Is Blocking Their Privacy Search Engine 2012: Google said it wasn’t manually blocking Scroogle but they had automated systems in place that “deter scraping or excessive queries to Google.” Google Earth Adds KML Search Feature 2007: Enabled you to search for Keyhole Markup Language.

Search Marketers 86

Search Marketers User-Generated Marketing Marketers 86

Search Engine Land

FEBRUARY 12, 2023

Google’s ‘people also ask’ search feature officially gains dynamic loading 2017: Google’s people also ask feature gained a new way for searchers to explore topics in the desktop and mobile search results. Google Webmaster Tools Data Stopped Updating Almost A Week Ago 2015: The data and tools had stopped updating Feb.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Search Engine Land

MARCH 10, 2023

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S. smartphone population, these mobile users searched more and relied more on their mobile devices than conventional smartphone users. by Galen DeYoung 2009: Don’t Damage Your Brand With The Wrong Keywords!

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 2, 2023

Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners. 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns. Google Gaining Ground In Smartphone, Browser Markets. Processing…Please wait.

Search Marketers 92

Search Marketers Marketing Marketers Advertising 92

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. For a brand message to resonate, consistency is crucial. SUBSCRIBE See terms.

PR 120

PR SEO Branding Non-Profit 120

Search Engine Land

FEBRUARY 9, 2023

Google Moves Away From Large Navigation Drop Down Menu 2012: Most of the main search options were back at the top, placing the less “important”’” search options in a more menu. Scoring Super Bowl 2010 Commercials: How’s the Search Visibility? Ah, Google FIber! 2010: Better in general.

Search Marketers 81

Search Marketers Pharmaceutical Price Marketing 81

Search Engine Land

JANUARY 25, 2023

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. ” Answer: Google.

Search Marketers 84

Search Marketers Real Estate Retail Marketing 84

Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on.

Search Marketers 89

Search Marketers Law Marketing Marketers 89

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Google Germany Gone Kaput? domain registrations shenanigans.

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Microsoft Advertising blocks 1.6

Search Marketers 83

Search Marketers Marketing Marketers User-Generated 83

Search Engine Land

JANUARY 20, 2023

Google’s 2015 “Bad Ads” Report: 780 Million Ads, 25K App Accounts Shut Down 2016: One of Google’s efforts was to prevent accidental mobile clicks when app developers purposely placed ads too close to application buttons. Search Engines Commemorate Martin Luther King Jr. on a sidewalk.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly. Get the daily newsletter search marketers rely on.

Branding 113

Branding Law PR Fashion 113

Search Engine Land

JULY 18, 2023

Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. Get the daily newsletter search marketers rely on. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients.

Search Marketers 83

Search Marketers Key Performance Indicator User-Generated Marketing 83

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It’s also key to engendering brand loyalty that drives long-term sales, profits, and organic SEO.

SEO 52

SEO Branding Non-Profit Shoppers 52

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 99

Branding Gen Z Transform Education 99

Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. To this extent, SEO builds brand awareness.

SEO 101

SEO Non-Profit Branding Transform 101

Search Engine Land

JULY 7, 2023

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have realized that PPC can be a fantastic way to build brand awareness and draw in new customers. There is a lot more that SaaS brands can do to elevate their performance.

Branding 94

Branding Advertising Advertisers Communications 94

Search Engine Land

JANUARY 25, 2023

Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Branding 86

Branding Advertising Advertisers Retail 86

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Branding 94

Branding Non-Profit Real Estate Transform 94

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. Dig deeper.

Gen Z 124

Gen Z Transform Millennials SEO 124

Search Engine Land

FEBRUARY 27, 2024

Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well as YouTube and display ads, according to Ad Age. Advertisers will gain better control and insights into the placement of their ads within the Search Partner Network. What is the Search Partner Network?

Advertising 135

Advertising Advertisers Place Search Marketers 135

Search Engine Land

JANUARY 11, 2024

Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Engaging ads are essential for brand awareness, visibility, and conversions. 56% of viewers are more likely to actively watch videos sponsored by a brand when they have the option to skip.

Place 113

Place Branding Search Marketers Marketing 113

Search Engine Land

JUNE 6, 2024

This allows Google to assess each related entity and gives Google confidence in the brand, so it awards each entity a kgmid , and a place in Google’s Knowledge Graph – the cornerstone of search and generative AI. The stability of a Knowledge Panel (when it 100% reliably triggers on a brand SERP). Brand search volume.

SEO 105

SEO User-Generated Education Place 105

Search Engine Land

FEBRUARY 8, 2024

Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. This tab includes both paid ads and organic offers from brands. ” Get the daily newsletter search marketers rely on.

Promotion 123

Promotion Advertising Advertisers Place 123

Search Engine Land

MAY 2, 2024

I strongly encourage you to step out of your comfort zone and implement YouTube video ad campaigns in parallel with your search campaigns. When you do so, you may find that sales via your video campaigns aren’t as strong as your search campaigns – and that’s OK. For years, our client spent $3,500 in video advertising every month.

Advertising 106

Advertising Advertisers Marketing Mix Place 106

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who will give the answers?

Management 114

Management User-Generated eCommerce Affiliate Marketing 114

Search Engine Land

APRIL 1, 2024

Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers.

Advertising 95

Advertising Advertisers Retail Management 95