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What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

GrowMatik

The next generation of Automations and People page will dramatically transform your experience building rich marketing campaigns, helping you target your audience with the highest possible accuracy and manage your audience with industry-leading segmentation. What Was Our Goal With the New Pricing? Activate/Deactivate User Action.

Price 80
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Salesforce’s Spring 2024 release includes Einstein-powered AI features

Martech

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Let’s dig into it.

Shipping 106
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Google testing new tools for a more personalized shopping experience

Search Engine Land

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. For instance, when users search for specific apparel like shoes, they’ll come across the Style Recommendations section.

Shoppers 122
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Google testing tools to provide more personalized shopping experiences

Martech

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. For instance, when users search for specific apparel like shoes, they’ll find the Style Recommendations section.

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TikTok Shop: What It Is, How to Launch One & How to Market One

Hubspot Marketing

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. While I didn’t make the purchase, TikTok put this brand (and this cloak) on my radar. 2023, but it holds great potential for brands.

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How to Build an E-commerce Brand Using Instagram When You Have No Followers

Neil Patel

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Thank users for taking the time to interact with your posts.

Branding 144
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50% of product searches start on Amazon

Search Engine Land

Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more. Reviews and ratings.

Gen Z 91