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4 initiatives to combat AI-driven SEO traffic losses

Search Engine Land

There seems to be a consensus in SEO that AI Overviews ( AIO ) and other AI-driven content will reduce traffic to external websites. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control. Adding trust signals in the SERP. Testing influencers. Expert POVs.

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SEO For Roofers: 6-Step Guide to Attract More Leads

Backlinko

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Take Washington-based Home Care Contractors as an example.

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The 5 Real Estate Social Networks Actually Bringing Buyers

SocialPilot

Social media has changed how real estate professionals attract clients and close deals. A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media. However, success depends on choosing the right real estate social network platform.

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SEO for Plumbers: How to Rank Higher & Get More Customers

Backlinko

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

This data was shared with Search Engine Land by enterprise SEO platform BrightEdge and its BrightEdge Generative Parser, which has been tracking and monitoring AI Overviews (and formerly Search Generative Experience) since late last year. AI Overviews real estate shrinks. Google promised to improve AI Overviews. Why we care.

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We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Marketing

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. Additionally, this gives you the chance to take up more real estate in someone’s feed. CloudCostOptimization, #FinOps), and branded hashtags (ex.

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TikTok for Business: The Ultimate Playbook for 2025

Buffer Marketing

” TikTok isn’t just for brand awareness and discovery. TikTok users will start associating you with your profile photo, so choose one that represents your brand well. Describe your business in your TikTok bio : A social media bio is your most precious real estate. TikTok SEO 3. The TikTok algorithm 2.

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