Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. The tool generated 1.2 Up to 72% of U.S.

Transform

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. As a user, I‘m fascinated by AI-search results. This year, HubSpot's SEO team rewrote its game plan to focus on optimizing content for user intent and search patterns, rather than fixating on keyword clusters.

SEO

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. The same report found consumers want brands to prioritize audience interaction and original content. That’s when it caught fire.”

Branding

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding

Martech

DECEMBER 10, 2024

Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers. Think of GEO as SEOs smarter sibling.

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Marketing Insider Group

JULY 16, 2025

In this article, we’ll explore how these tools are transforming the way companies approach social media marketing. Why Instagram Templates Are Crucial for Modern Marketers Instagram has become one of the most popular social media platforms, with over 1 billion active users worldwide.

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Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

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Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

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Use Insider

SEPTEMBER 13, 2024

Gone are the days of generic, one-size-fits-all messages. With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. What is AI Email Marketing? This significantly boosts engagement and relevance.

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Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

User-Generated

Hubspot Marketing

SEPTEMBER 24, 2024

Not brands. Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? That’s why the internet and smartphones were so transformative — they addressed fundamental needs like information access and human connection. That means fewer visitors still.

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Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC.

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SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Regretting the purchase later.

Customer

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. Processing.

Law

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Agencies are experts in advertising who create brand stories for specific companies or products. What do agencies need in a DSP?

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Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

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Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

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Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Then, it helps you craft posts about that content in your brand voice.

Price

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. Enter AI-driven lead generation. It’s a major reason why, for 61% of marketers, lead generation is the biggest marketing challenge. The process of attracting and capturing the interest of potential customers is changing.

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Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

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Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Transforming the workforce. Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. This article was co-authored by Nicole Greene.

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Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Gartner found that 70% of consumers believe AI-based content generators could spread false or misleading information.

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Martech

OCTOBER 4, 2024

While Google’s new focus on user choice gives users more control over their web browsing, it has left the industry uncertain about how to move forward. changes Google’s proposed user choice model in Chrome is similar to Apple’s App Tracking Transparency (ATT) feature in iOS 14.5,

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Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? AI copy generation/writing.

Copywriting

Sprout Social

MAY 21, 2025

This time, were putting the spotlight on brands celebrating major milestones. Milestone campaigns are some of our favorites because they offer brands an opportunity to highlight their unique culture, history and customers. In honor of Microsofts 50-year anniversary, the brand celebrated on social by getting back to their roots.

Branding

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z

Buffer Marketing

MARCH 26, 2025

In October 2024, I participated and generated 300,000 impressions across 31 posts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. Could I monetize my LinkedIn presence through brand partnerships?

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Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Stage Zero: The AI User It started with a poem. In that moment, you became an AI user. You were an ad hoc AI user. Do you see AI as disruption? Or opportunity?

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Martech

SEPTEMBER 12, 2024

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Databook’s DatabookGPT is a suite of generative AI capabilities and integrations to assist sales. Account Plan Creator generates a structured account strategy.

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Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. The primary purpose of marketing is sales.

SEO

Vertical Response

DECEMBER 21, 2024

Targeted email campaigns strengthen consumer relationships, enhancing loyalty and generating positive word-of-mouth referrals. These automated emails can be set up to trigger based on user inactivity, ensuring that no subscriber falls through the cracks. Relevant emails can generate up to 18 times more revenue than generic ones.

Email Marketing

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Crafting a compelling brand story.

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Sprout Social

JULY 25, 2025

million users spending nearly 2 hours a day across more than six platforms, it’s tough to stop the scroll. Behind-the-scenes social media post ideas Give your audience a peek behind the curtain to humanize your brand and build trust. Show that real people enjoy your brand by sharing user-generated content (UGC) and real testimonials.

Branding