Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. There are two business drivers for taking a product-led approach to sales and marketing. Dig deeper: Product-lead growth: 3 important lessons from the front line Email: Business email address Sign me up! Processing.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Martech

JANUARY 27, 2025

‘Embarrassed’ Silicon Valley “[They’ve] basically embarrassed a whole bunch of Silicon Valley,” Penn said. “Microsoft and Amazon and Google are all basically saying ‘We’re going to spend tens of billions of dollars,’ and it may not work,” Roetzer said. Processing.

Copywriting 118

Copywriting Marketers Marketing Price 118

Backlinko

JULY 19, 2024

And they can help your business do the same. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. Business: $499.95 It offers a good mix of basic and advanced data to cater to various SEO needs. What Features Do You Need in a Ranking Tool?

SEO 110

SEO Price Analytics Key Performance Indicator 110

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Here are some of the ways that this model is beneficial for businesses.

Manufacturing 134

Manufacturing B2C eCommerce Marketers 134

Martech

SEPTEMBER 6, 2024

Dig deeper: AI transformation: How to prepare your marketing team Decoding generative AI series summary: a look back Let’s take a quick stroll down memory lane and recap the key articles in this series: The rise of generative AI : We kicked things off by exploring the basics of generative AI and its potential to revolutionize marketing.

Transform 131

Transform Education Market Trends Communications 131

Hubspot Marketing

APRIL 4, 2025

So, to get people excited about AIs true potential, its important to highlight the incredible, quantifiable impact it can have on your business. This can make people understandably nervous to rely on AI-powered tools for important business needs. Providing some basic AI education can help calm these fears.

Transform 121

Transform Education Energy Communications 121

Buffer Marketing

NOVEMBER 14, 2024

Before we dive in: If you’re just  starting with Instagram for your business  or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence. As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses. Write compelling captions 8.

Social Media Marketing 123

Social Media Marketing Education Analytics Entertainment 123

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount.

Transform 110

Transform Finance Marketers Marketing 110

Hubspot Marketing

JANUARY 17, 2025

When someone fills out a form to download HubSpot content, we collect a few key pieces of information: their business URL, company size, and what content they're interested in. While these might seem like basic data points, theyre actually the foundation of understanding someone's goals.

Transform 130

Transform CMO Influencer Marketing Education 130

Marketing Insider Group

JULY 22, 2024

Exploring the concept of engaged sessions in GA4 and breaking down what they are and what they tell you about your audience can drive your business to new heights. Using engaged session data to enhance content quality, optimize user experience, and encourage interactions leads to improved engagement and business success.

User-Generated 121

User-Generated Analytics Performance Marketing Promotion 121

Martech

NOVEMBER 4, 2024

This makes it more urgent to shift away from boring, old-school B2B messages about speeds and feeds, features and benefits and expand our outreach channels beyond the usual trade pubs and business media. The old adage still stands: “Business buyers are still people.” Here are some suggestions for how to deliver on the basics.

B2C 135

B2C Whitepaper Marketers Marketing 135

Backlinko

DECEMBER 6, 2024

In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. For software as a service (SaaS) products, the marketing funnel might look like this: These examples use the same basic framework.

Customer Journey 93

Customer Journey User-Generated Marketers Marketing 93

Hubspot Marketing

APRIL 21, 2025

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I just had to move that concept out of the fitness space and into business. I tried to stick to business talk and keep interactions transactional. How hard could it be? Heres how I did it.

Transform 110

Transform Branding Place Marketing Strategy 110

Hubspot Marketing

MAY 30, 2025

But before then, lets run through the basics. Your map should capture each touchpoint where prospects interact with your business, from initial awareness through consideration, decision-making, onboarding, and beyond. Next, catalog every possible interaction point between your prospects and your business.

CRM 118

CRM Customer Journey B2C Product 118

Hubspot Marketing

DECEMBER 3, 2024

The way we build a business for long-term success is by caring about how we spend our time. When I became a parent and my time basically evaporated, this became even more important to me. So, when I saw the power of Pinterest on my business (with very little effort required from me), I was stunned. It’s not just for inspiration.

Product 114

Product User-Generated Transform Energy 114

Marketing Insider Group

NOVEMBER 18, 2024

Choose platforms that align with your target audience and business needs. Not every platform is suited to every business, so choose wisely. LinkedIn: Professional and business-oriented, perfect for B2B companies or personal branding. Though basic, it’s customizable and collaborative.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

JULY 25, 2024

I just cover the basics here, but I highly recommend exploring these concepts further on your own.) Email: Business email address Sign me up! Unlike traditional economics, which assumes people are rational actors, behavioral economics acknowledges that humans often behave irrationally. Processing.

Price 128

Price User-Generated Product Customer 128

Litmus

OCTOBER 16, 2024

Personalize better How your business benefits from effective segmentation Fewer than half of marketers use lifecycle and onboarding emails, presenting a significant opportunity for improved retention and engagement. Don’t stop at basic demographics—explore personalization data like psychographics, interests, and interaction patterns.

Health 97

Health Customer Journey User-Generated Marketers 97

Hubspot Marketing

JANUARY 8, 2025

A social media budget (or social media marketing budget) is a dedicated amount of money that a business reserves for social media marketing activities like content creation and campaign analysis. I think I can speak for all marketers when I say were not in the business of throwing away money. Heres what they said.

Social Media Marketing 135

Social Media Marketing CMO Finance Health 135

Martech

DECEMBER 30, 2024

Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change. and MidJourney became more sophisticated, promising deeper integration into business processes. And yet, as I engaged with businesses and students, a glaring disconnect emerged.

Transform 126

Transform User-Generated Marketers Marketing 126

Vertical Response

JANUARY 4, 2025

Are you a small business owner looking for ways to boost holiday sales and grow your email subscriber list? Introduction: The Importance of a Robust Email Marketing Strategy In todays crowded online marketplace, small businesses often struggle to stand outespecially during the busy holiday season. Make it simple and compelling.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Martech

AUGUST 2, 2024

Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. The simple funnel formula of awareness, consideration, conversion and retention is a basic example. Processing.

Customer Journey 115

Customer Journey Customer Shipping Analytics 115

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. For some, it’s excitement – the thrill of attracting new customers and watching your business grow.

Transform 86

Transform Marketers Marketing Marketing Strategy 86

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. The easiest way to put data into context is not to report absolute numbers, standalone numbers or even basic comparisons (A vs. B). Proper business decisions can be made only when all the data is put into context. Blindly repeating them is easy.

Key Performance Indicator 124

Key Performance Indicator Transform Analytics Marketers 124

Martech

DECEMBER 12, 2024

You could also offer a gift or a value-added service (depending on your specific business). With some basic A/B testing, youll be able to confirm the best time to send marketing texts for the best engagement. Email: Business email address Sign me up! Dig deeper: Why RCS mobile marketing is set to go big in the U.S. Processing.

Law 117

Law Marketers Marketing Email Marketing 117

Hootsuite

JANUARY 10, 2025

Social media might not be real life, but what we post (especially from a business perspective) has real-life consequences. Instead of saying that SPCA donors fund animal protection investigations, theres a (albeit basic) statistic used that makes the message more effective. Why does data storytelling matter in social media?

PR 126

PR Communications Management Food 126

Martech

JULY 11, 2024

Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns. Dig deeper: Aligning martech with your business strategy: Your blueprint for success 5. Email: Business email address Sign up now Processing.

CRM 104

CRM Marketing Automation Platform User-Generated Price 104

Hubspot Marketing

AUGUST 19, 2024

Two-pizza team " is a Jeff Bezos term that describes a scrappy business strategy. Basically, your teams should be small enough to suffice on two pizzas. At their core, they work like a small business within a business. “ It's completely changed Wistia as a business.” Lesson 1: Sometimes, just go with your gut. "

Brand Management 112

Brand Management Video Marketing Product Management 112

Buffer Marketing

JULY 23, 2024

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. Here’s what I wish other business owners knew about publishing press releases so they can see similar benefits.

PR 110

PR Finance Fashion Food 110

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. For businesses comparing basic marketing automation options, Starter provides professional branding and support that free tools cannot match.

Price 77

Price Marketing Automation Platform CRM Customer Journey 77

Orbit Media Studios

JANUARY 8, 2025

Testimonials Lets start with the basics. ” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great!” Years in business, size of operation Ive met big companies with global reach that look like little startups online. ” 5.

Copywriting 112

Copywriting Transform SEO Place 112

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” They were hoping for a quick, definitive answer, like X dollars for a basic site. Email: Business email address Sign me up! Content only? Processing.

Price 122

Price eCommerce Education Management 122

Hubspot Marketing

JANUARY 23, 2025

"This whole entire generation is about to turn all of our business models on its head." What pushed me to do that is I came across the stat that over 65% of all business decision-makers are going to be Gen Zers or millennials starting next year," Novoselsky says. Basically, Gen Z will continue to turn marketing on its head.

Gen Z 113

Gen Z Millennials User-Generated Traditional Marketing 113

Martech

JULY 10, 2024

” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Are you getting the most from your stack?

Customer 112

Customer Product Marketers Marketing 112

SocialPilot

OCTOBER 20, 2024

Over 200 million businesses are promoting their products and services on Instagram. ” The reason I ask for this is to identify the core values of a business. These core values are the principles that guide a business and establish its unique identity in the market.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

JANUARY 16, 2025

The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. Previsible, an SEO consultancy, announced that traditional Google search has basically plateaued and has begun to have its search dominance degraded. Processing.

Transform 130

Transform User-Generated CMO Marketers 130