This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
YouTube videos are useful for reaching out to this category of buyers. Your approach may focus on geotagged content, keyword enrichment, allowing sharing, and creating engaging stories. This local search YouTube video strategy will help propel your small business to the next level.
Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. Moroney asked.
Want to know the most effective ecommerce growth strategy? Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M In addition to product ideas, you can get feedback points and marketing content.
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. This is where personality-led content comes in. Let’s dive in.
Lock in your phase 1 AI strategy Define your use case priorities and assess your in-house skills against whats needed to implement your AI use cases. Determine a training and hiring plan to ensure you can translate your strategy into action. This could lead to the evolution or division of the category itself. Up to 72% of U.S.
Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience. Check your competitors Analyzing your competitors can give you a look at effective (and ineffective) influencer strategies.
Creating a social media content calendar brings order and consistency to your content planning process. Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. By building one, you keep control over your content and engage your audience effectively.
What type of ABM targeting strategy is best for a small marketing team? Because maintaining a 1:1 strategy requires more resources, marketing teams typically target only one to five high-value accounts at a time with extremely personalized messaging. It often requires significant resources for effective execution.
I love content monitoring! I can then use these actionable insights to create or improve upon any contentstrategy. Honestly, I love content monitoring so much that I want you to love it, too. I've also gathered more must-know insights from other content specialists. Table of Contents What is content monitoring?
Instagram hashtags are often a forgotten part of the humongous Instagram strategy. Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy. Lastly, Instagram hashtags are also the best way to collect and track user-generated content.
Don’t abandon ROAS entirely, but broaden your strategy with other measurements. That’s where the buckets model comes in: a framework for balancing short-term returns and long-term growth by breaking your ad strategy into three main categories. In a recent Marketing Against the Grain episode , Kieran and I discussed the solution.
The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. This data can inform future marketing strategies and optimizations.
As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? A social media budget (or social media marketing budget) is a dedicated amount of money that a business reserves for social media marketing activities like content creation and campaign analysis.
Dig deeper: Email marketing strategy: A marketer’s guide 2. Conversely, if you’re sending one per day, make sure your content is super relevant each time. Use topics and themes As with cadence, content direction is an essential consideration when you’re planning your calendar.
Table of Contents How much of your marketing budget should be for events? An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. Strategies may include selecting green venues, local sourcing, or hosting virtual events.
This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. By the end, you’ll have an arsenal of techniques to optimize your campaigns and gain a competitive edge in your growth strategy.
This type of competitive tool also helps you analyze your competitors’ social strategy , so you can get a sense of what’s working and what’s not within your niche. The competitor benchmarking tool also provides recommendations to improve your social media strategy and results. But, realistically, this is kind of unlikely. Key metrics.
It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy. Review the keywords to see which ones you’d like to target in content.
He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. Tailor content and activities to their needs and interests. How do they interact with brands and content online?
Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. Let’s dive in.
Insights based on the 6 main martech functions The survey results highlighted distinct patterns across the six key martech categories from the Martech Map: Ads. Among these, content and data use cases dominated the top 20, while ad-related use cases struggled to gain traction. Content: Image/video production (21.1%). Management.
Something marketers are keenly aware of: 58% of those surveyed cited a lack of real-time data and insights as hindering their ability to adapt creative strategies on the fly. Even though 88% of marketers say AI is valuable for generating responsive content, only 52% have fully integrated it into workflows. A common barrier?
Since job titles and responsibilities vary across organizations, Ive identified four key “jobs to be done” categories understand, create, enable and execute along with the roles that benefit most from the transformation driven by genAI and automation. Understand Understanding is the foundation of all marketing activities.
That means big changes to email marketing strategies. Dig deeper: Email marketing strategy: A marketers guide This shows that any changes to Apple Mail can have substantial and unintended consequences for email marketing. Instead, Apple’s AI will generate summaries based on the email content. Rethinking copywriting.
The dawn of social media drove a need for valuable content, and content marketing has been front and center ever since, along with standard content consumption and engagement KPIs to help judge its effectiveness. Start with strategy The golden rule for establishing AI success metrics is to start with developing a clear strategy.
When we asked marketers about personalized email content for our State of Email Innovations Report , we found out that 95% do some sort of email personalization, even if it’s sticking to basics like “first name” merge tags. You don’t have to radically change your email marketing strategy to do this. Buckle up, email geeks.
Table of Contents How to Develop a Newsletter ContentStrategy What is newsletter contentstrategy? How to Develop a Newsletter ContentStrategy Newsletter Content Trends Newsletter Content Ideas What is newsletter contentstrategy? Focus on educational content.
As a B2B SaaS platform, we use LinkedIn to share and promote our content to prospective buyers, which include director and C-suite level executives. Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. Overview: What Type Of Content Performs Best? more likes Posts without a link had 4.1x
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. Keyword research SEO requires significant resources to produce valuable content that ranks well. Instead of just driving clicks, SEO teams should prioritize creating content that converts customers.
They prefer raw, unfiltered content over highly produced marketing materials. Iron out your contentstrategy Show the value your brand brings mentally, socially and environmentally. Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. AI-powered personalization will evolve.
Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. It takes some elbow grease to keep the wheels spinning.
For most business owners, the secret ingredient isn't strategy — it's time management. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels. Dig through what you’ve saved and organize them outside of the app, wherever you like to content plan.
But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Check Your Numbers: Why a Startup Distribution Strategy is Critical Let's get real about the math. At HubSpot, for example, we built our distribution strategy alongside our product development.
It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. Do you have a data visualization and reporting strategy for performance metrics? How is the data gathered? Do you regularly take action on this data?
These engagement actions can tell you whether your Instagram strategy is paying off. An Instagram engagement rate is a metric that tells you how people are interacting with your content on the platform. This metric helps you gauge how well your content resonates with your target audience.
This is especially true for content marketers and SEOs. Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Adaptation : Create content in formats that AI cannot produce. Adaptation : Train the AI to recommend your content and your brand. Everything before this time was pre-AI.
Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”
Table of Contents What is a mind map? Strategic Planning They assist in structuring business strategies by visually laying out goals, objectives, and action plans, aiding in clear communication and alignment. I've benefitted from mind mapping out ideas for short-form content like TikToks or Reels for my own content.
Random content creation is the top reason you won’t see ROI from your content marketing. With a strong contentstrategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Because people at different awareness stages need completely different content.
Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Who naturally shares industry content or brand messages
With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. So, what’s holding them back?
When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. Instead, our mission was to produce the most engaging sales content on the planet. What Gong Did to Make the Most of the 95-5 Rule So, how do you actually implement this strategy? We would leave that to product marketing.
A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Here are five ways to leverage trends within your SEO contentstrategy to stand out.
Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Understanding how e-commerce SEO works and implementing its strategies can boost organic traffic, increase sales, and improve customer retention. Optimizing Category Pages: Add keyword-focused headings.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content