Neil Patel

JUNE 25, 2025

Turning paid ads to profit is a tested route to sustainable, scalable revenue. If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. What Is Paid Media?

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Martech

JUNE 12, 2025

9x Wrong decisions -49% -78% -88% -89% -90% Dig deeper: 3 ways to get more from your paid social ad spend TransUnion’s analysis evaluated 26 targeting attributes across six distinct categories—such as age, income, presence of children and neighborhood type—and found that even subtle variations in targeting led to significant swings in ROAS.

Branding 105

Branding Marketers Marketing B2C 105

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertisers 117

Advertisers Advertising Law Branding 117

Martech

APRIL 28, 2025

Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%. That is two to three times faster than total media overall. Social media (36%). Paid search (32%). Online video (excluding YouTube, 34%).

Video Marketing 102

Video Marketing Pharmaceutical Retail Advertisers 102

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget? Stay flexible.

B2C 115

B2C CMO Copywriting Analytics 115

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.

Analytics 115

Analytics Transform User-Generated PR 115

Backlinko

DECEMBER 19, 2024

a social media competitor analysis). Below, weve organized our favorite tools by category. Access even more data with one of the paid plans: Pro ($139.95/month) And review both organic and paid search keywords. More functionality is available with a paid plan: Pro ($139.95/month) month) Guru ($249.95/month)

Price 105

Price Non-Profit Advertisers Advertising 105

Search Engine Land

JULY 22, 2024

Media will matter and markups haven’t started because many people haven’t realized it’s a short year yet, so you can get solid deals by reserving space now. PPC and paid social. Note: I left out SMS, email and social media because they can benefit from a combination of the above.) Affiliate and influencer. Processing.

SEO 98

SEO Shipping Retail PR 98

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media. More of a visual learner?

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Buffer Marketing

FEBRUARY 6, 2025

The social media site isn’t limited to younger users anymore. Select the category that best describes your business And voila! Describe your business in your TikTok bio : A social media bio is your most precious real estate. Use the same logo and username across social media platforms to improve your brand recall.

SEO 114

SEO Real Estate User-Generated Promotion 114

Hubspot Marketing

MARCH 26, 2025

I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. I didnt go into it thinking it would be a social media business per se, says West. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations.

Gen Z 115

Gen Z User-Generated eCommerce Promotion 115

Hubspot Marketing

NOVEMBER 7, 2024

While they still relied on predictable channels like social media, they added a creative twist by rebranding their image and using influencers to drive authenticity. In the early days, paid advertising drove about 50% of our demand, providing predictability. At HubSpot, we followed a similar path. Find asymmetric opportunities.

Inbound Marketing 118

Inbound Marketing Logistics Price User-Generated 118

Martech

SEPTEMBER 27, 2024

Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships. Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own.

Branding 73

Branding Food Entertainment Retail 73

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. Will it be paid, freemium, and/or have ads or sponsorships?

Education 99

Education Logistics Promotion Advertisers 99

Backlinko

DECEMBER 28, 2024

This involves providing information like your businesss name, category, and website URL. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. Once you have control of your GBP, choose a verification method (email, text message, etc.).

User-Generated 113

User-Generated Energy SEO Place 113

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy. How can you spot an authentic social media influencer?

Influencer Marketing 104

Influencer Marketing Marketers Marketing User-Generated 104

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Advertisers 115

Advertisers Advertising User-Generated Management 115

Backlinko

SEPTEMBER 6, 2024

First, use the Media Analytics feature to review audio and video engagement data. Some products, like Activity Log ($29+) and Media Analytics ($189+), are priced separately. Further reading: 41 Best SEO Tools (Free & Paid) 2. Matomo Analytics Matomo Analytics is an open-source alternative to GA.

Analytics 103

Analytics Price Law User-Generated 103

Hubspot Marketing

DECEMBER 3, 2024

If you’ve been following this column, you’ll know Rebecca’s also responsible for the test that boosted paid ad CVR by 11%. Expand the Media category, and then click on the Image Slider module, and drag it to where you want it. And I’m certain this won’t be the last one I share. She’s that good.) You did test the location, right?)

Customer Journey 129

Customer Journey User-Generated Customer Branding 129

Hootsuite

APRIL 22, 2025

A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. Our research shows that 56% of social media marketers are now using TikTok, making it one of the top five most-used platforms alongside Instagram (76%) and YouTube (79%).

Social Media Marketing 95

Social Media Marketing Marketers Marketing Influencer Marketing 95

Hubspot Marketing

SEPTEMBER 23, 2024

In this article: The Importance of Creating an SEO Budget How to Create an SEO Budget 4 Costs to Consider When Creating an SEO Budget The Importance of Creating an SEO Budget A well-rounded SEO strategy involves a range of tactics, most of which fall under one of these categories: On-page SEO. Off-page SEO. Technical SEO.

SEO 134

SEO PR Thought Leadership Health 134

Sprout Social

JULY 15, 2025

An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning. These solutions also analyze historical data from past social media influencer campaigns to see which had the best ROI. Why do you need an X/Twitter analytics tool?

Analytics 113

Analytics User-Generated Influencer Marketing Branding 113

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Martech

JUNE 27, 2025

Dig deeper: 3 ways to get more from your paid social ad spend How to apply this in your category The study evaluated four core aspects of creative performance, each linked to a different stage of consumer response: Distinctiveness measures how unique or standout a creative asset is. That tells you AI is safe for versioning.

Branding 80

Branding Entertainment Advertisers Advertising 80

Hubspot Marketing

JULY 12, 2024

Some are free , some are paid. Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services.

Branding 116

Branding User-Generated Millennials Education 116

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Customers.ai

JANUARY 3, 2025

A study found that 73% of consumers use multiple touchpoints during their path to purchasebrowsing online, visiting a store, scrolling social media, or even clicking an email. Where It Happens : Social media ads, organic search results, influencer recommendations, or even a well-timed email.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Hubspot Marketing

JANUARY 28, 2025

A simple example: A clothing store spends $50,000 a month on social media ads, email campaigns, and influencer partnerships. After looking at the numbers, they realize: Social media ads bring in $20,000 for every $10,000 spent. If you want to be in the win category, you need to know how to optimize it. Influencers?

Non-Profit 72

Non-Profit Transform Marketers Marketing 72

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. Business Owner #1 in Social Media Listening Tools With Hootsuite Listening, it’s easy to turn social chatter into brand insight.

Analytics 84

Analytics Transform Health Management 84

Hootsuite

APRIL 23, 2025

Public stats provide a solid benchmark, but the real magic happens when you combine those with your own LinkedIn Page and ad demographics to fine-tune both your organic and paid strategies. As a social media platform designed for professional networking, LinkedIn offers a unique environment for brands. LinkedIn age demographics 1.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. Social media platforms Marketing 4.1. Pricing 2.3.

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

Hubspot Marketing

JUNE 23, 2025

I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. The tactic resonated because my background was not in paid. I make social media content. Test your message on social media immediately. We posted it on social media. That's what I do.

Branding 118

Branding Inbound Marketing CMO CRM 118

Backlinko

JANUARY 23, 2025

One of the most effective approaches is to use paid tools like Semrushs Keyword Magic Tool. The table should have three columns: categories, subcategories, and subtopics. This is especially true for inspiration, where social media is vital. Coordinate with your social media team to release visual, inspirational content.

SEO 93

SEO PR User-Generated Non-Profit 93

Sprout Social

MARCH 27, 2025

The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

Influencer Marketing 92

Influencer Marketing Marketers Marketing User-Generated 92