Search Engine Land

SEPTEMBER 28, 2023

Most SEOs know the difference between short-tail and long-tail searches. In local SEO , we take it further by giving these search term types another name: implicit and explicit searches. Here’s how knowing the difference can help you get better results in local search.

SEO 133

SEO Education Search Marketers Marketing 133

Search Engine Land

APRIL 26, 2023

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local businesses with limited time, money and resources, it can be hard to know where to focus marketing efforts. Google organic listings.

SEO 124

SEO Place Customer Search Marketers 124

Search Engine Land

MAY 25, 2023

Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark. Specifically, adding pre-defined services in GBP seemingly impacts local search rankings. Since when did GBP services matter?

SEO 105

SEO Management Place Search Marketers 105

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.

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SEO User-Generated Place Management 136

Search Engine Land

AUGUST 24, 2023

Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads. In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities. Did you know that video search results are localized? SUBSCRIBE See terms.

SEO 97

SEO User-Generated Price Communications 97

Search Engine Land

AUGUST 28, 2023

But even within one discipline, like SEO , similar issues can arise. This article looks at some competing forces in SEO and how to approach them. Some SEOs might think more pages and content items are synonymous with a broader indexing (and therefore ranking) footprint. If you have those in place, not much can go wrong.

SEO 98

SEO PR Shipping Manufacturing 98

Search Engine Land

SEPTEMBER 21, 2023

Enterprise businesses face a distinct SEO challenge. Large enterprise websites have a great chance to rank high in search results, but making this happen depends on correctly using technical SEO within the website’s structure. Technical SEO pushes your content to the top of search engine results.

SEO 109

SEO eCommerce Health Price 109

Backlinko

JANUARY 4, 2024

In this article, you’ll find search engine optimization trends of 2024. And let’s be clear about something: This is NOT your average “SEO in 2024” guide. We’ll cover the most important SEO trends, but also share our own opinions on them, and advise how to adapt. People still rely on search engines like Google for their queries.

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SEO User-Generated Gen Z Place 109

Search Engine Land

JUNE 16, 2023

When it comes to local SEO , it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are.

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SEO Shoppers Place Customer 119

Search Engine Land

SEPTEMBER 27, 2023

Local businesses must ensure they can be found by those looking for them – both online and on the road. Location pages also signal important information about your business to search engines, which helps make your website more relevant for certain search queries. And it could be helpful if the map or someone’s GPS isn’t working.

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SEO Place Product Customer 124

Search Engine Land

APRIL 11, 2023

While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. SEO practitioners laud E-E-A-T as the cornerstone of long-term organic growth.

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SEO User-Generated Real Estate Transform 141

Search Engine Land

AUGUST 30, 2023

In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. Get the daily newsletter search marketers rely on. General Publication category provides another opportunity to inform the Google Knowledge Graph. There is no one silver bullet for Google News optimization. If not, don’t worry.

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SEO User-Generated Management Branding 143

SMA Marketing

DECEMBER 8, 2022

What is the difference between SEO and Local SEO? While they may share some tactics and best practices, getting your website to rank in local search takes a slightly different approach. If you are a local business owner trying to drive business to your website, this video is a must-watch.

SEO 98

SEO Inbound Marketing User-Generated Digital Marketing 98

Search Engine Land

OCTOBER 17, 2023

One of my favorite aspects of SEO is diving into competitive research. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years. Ahrefs Ahrefs is a great source of info for: Search traffic. Paid traffic.

SEO 125

SEO Branding Product Customer 125

Rock Content

SEPTEMBER 7, 2023

Here in the digital age, though, search engine optimization is more than just helpful to have when it comes to a brand’s ongoing marketing campaign. It’s an absolute essential for any business looking to get noticed and succeed, and this is just as much the case for local businesses as it is for global brands.

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SEO Copywriting Energy Management 83

Search Engine Land

AUGUST 1, 2023

Many large sites overlook the power of internal search and behavioral data. Internal search provides crucial insights into what your customers want. Here’s why it’s an indispensable tool for your SEO strategy. Do they prefer to browse, discover and get inspired, or search and refine? Where do they drop off?

SEO 98

SEO User-Generated Market Trends Analytics 98

Rock Content

MARCH 30, 2023

By now, most marketers and business owners should have an understanding of just how vital SEO and Google Rankings are to the success of a business. Each year, Whitespark, a leading provider of local search marketing services, releases a comprehensive report examining the latest findings on local SEO and the most important ranking factors.

SEO 84

SEO Digital Marketing Customer Search Marketers 84

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct.

Transform 137

Transform Non-Profit Health SEO 137

SMA Marketing

NOVEMBER 28, 2022

Google Business optimization should be a high priority for Local SEO. While this seems like something that would only apply to local businesses, that's not entirely true. Even if you are not a local business, don't ignore Google Business. Google Business is an essential tool for local businesses.

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SEO Law User-Generated Management 98

Search Engine Land

JANUARY 25, 2024

SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the impression that SEO is a commodity and that one provider’s offering is much like another’s. However, not all SEO is created equal. If so, I love that.

SEO 122

SEO Price PR Communications 122

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. That said, there are enormous opportunities for B2B companies to tap into the local market’s power.

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SEO B2C Food Entertainment 141

Search Engine Land

APRIL 16, 2024

Google Business Profiles (GBP) has long been a cornerstone of local SEO efforts. Whenever Google “updated” Google Business Profiles over the past three years, it also updated three data fields each time, as observed by Mirador Local, a GBP listings management platform. Local Guides program, reviews, photos, manual edits).

SEO 107

SEO Place Management Branding 107

Search Engine Land

NOVEMBER 29, 2022

However, such mixups are just as wrong as cloaking in SEO. Google defines doorways as: “…sites or pages created to rank for specific, similar search queries. Doorway pages seemed like a mystical, magical thing back in the earliest days of search engines. Get the daily newsletter search marketers rely on.

SEO 106

SEO User-Generated Transform Manufacturing 106

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Next, you’ll see the standard search results.

Customer 84

Customer SEO Place Price 84

Neil Patel

JANUARY 25, 2023

Like all local businesses, franchises rely on online marketing efforts and local SEO to rank in search engines and increase their reach to new customers. While a general understanding of SEO is important for digital marketing, SEO for franchises differs from general SEO practices. Let’s dive in.

SEO 100

SEO Health Entertainment Customer 100

Search Engine Land

MARCH 26, 2023

The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. Local pack factors. More survey details.

SEO 125

SEO 125

Search Engine Land

FEBRUARY 3, 2023

Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. This combined experience has allowed me to see common areas of concern to avoid in international SEO , falling into two major categories: Translation. Localization. SUBSCRIBE See terms.

SEO 125

SEO Health Price Digital Marketing 125

SMA Marketing

NOVEMBER 3, 2022

It's no secret that voice search is on the rise. Whether it's "Alexa," “Hey Siri,” or “Hey Google,” the ability to search the internet while driving or cooking is a convenience many people happily embrace. Voice search optimization has become a vital part of local SEO. How Much Has Voice Search Increased?

SEO 98

SEO Promotion User-Generated Advertising 98

Search Engine Land

APRIL 18, 2023

SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. Search tools (related searches, etc.) And more ads.

SEO 101

SEO User-Generated Advertising Advertisers 101

Neil Patel

SEPTEMBER 24, 2021

On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices. This article details ten SEO best practices that can improve your Wix website rankings. Then there’s the Wix SEO tool. 10 Best Practices for Wix SEO.

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SEO User-Generated Analytics Management 137

Hubspot Marketing

JUNE 16, 2022

How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. Local SEO Audit Guide.

SEO 119

SEO Analytics User-Generated Customer 119

Search Engine Land

JULY 17, 2023

Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission.

SEO 98

SEO Digital Marketing Place Management 98

SMA Marketing

OCTOBER 16, 2023

Search engine optimization ( SEO ) is essential for any business in today’s digital world. SEO, if done properly, allows you to improve your online presence and reach potential customers actively searching for what your business has to offer. With that being said, why exactly is SEO important for your business?

SEO 52

SEO Real Estate User-Generated Customer loyalty 52

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are SEO KPIs?

SEO 98

SEO Key Performance Indicator Whitepaper Analytics 98

Search Engine Land

SEPTEMBER 1, 2023

We often hear that SEO takes several months to a year to have an impact. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do.

SEO 135

SEO eCommerce Management CRM 135

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. The behavior of a local consumer is changing rapidly in the world of AI-powered search. Whether you are a multi-location brand or a small local business, the biggest challenge is providing a personalized experience across all channels and touchpoints.

Gen Z 112

Gen Z Real Estate Transform SEO 112

Scoop.it!

JUNE 1, 2023

It is LOCAL SEO, a POWERFUL TOOL that can help you reach your target audience , connect and target potential customers in the market. Local SEO is a technique for increasing the visibility of your local business in Google search results. Why is Local SEO Important for Your Small Businesses?

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SEO User-Generated Customer Product 83