Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Sure, Facebook Marketplace may have started as an online garage sale. So how does Facebook Marketplace work? Read on for our complete guide to the benefits of Facebook Marketplace for business. Electronics. Entertainment.

Shoppers 145

Shoppers Retail Price eCommerce 145

Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Get the daily newsletter search marketers rely on.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Listen to an audio summary of this post: How to Design a Facebook Business Page 1. It should be easy enough, right?

Gen Z 114

Gen Z User-Generated Millennials B2C 114

Buffer Marketing

APRIL 3, 2024

There’s a reason Facebook has been around for more than two decades — and kept growing every single year.    But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU). 

User-Generated 99

User-Generated Social Media Marketing Millennials Analytics 99

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Jeff Bullas

JANUARY 30, 2023

And I was intrigued by the rise of a new form of media with the newly coined titular of “ social media ”. The no-brainer Writing about social media was a “no brainer” because I had observed addictive activity on Facebook. Social media…trend or fad? That’s called “social proof”. Timing is everything.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

Health 116

Health Branding Analytics Management 116

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Keep reading to learn more about the process of social media benchmarking.

Real Estate 120

Real Estate Entertainment Retail Analytics 120

Hubspot Marketing

MARCH 8, 2024

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. trillion USD in 2023.

eCommerce 89

eCommerce Gen Z B2C Shoppers 89

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Gen Z 84

Gen Z Analytics User-Generated Management 84

Hootsuite

MARCH 2, 2023

Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. In 2008, Obama had five million social followers spread over 15 social networks.

User-Generated 108

User-Generated Advertising Advertisers Law 108

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 114

Gen Z Millennials eCommerce Social Media Marketing 114

AWeber

FEBRUARY 15, 2024

For many businesses, the answer is easy: Facebook Lead Ads. Businesses love Facebook Lead Ads because it makes targeting such a specific audience easy. That may be why the average conversion rate on Facebook ads is over 9%. But not every business is on Facebook. were also regular users of Facebook.

User-Generated 101

User-Generated Advertising Advertisers Finance 101

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. YouTube came in second at 70% and Facebook in third at 45%. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing.

Influencer Marketing 128

Influencer Marketing Entertainment Marketing Marketers 128

Search Engine Land

JANUARY 11, 2024

Summary Here’s a table quickly summarizing the performance analysis: Legend : – Can do it, with limitations – Can’t do it – Excels at this task Let’s dive into each category below. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook. the price).

Transform 135

Transform SEO User-Generated Whitepaper 135

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards.

Digital Marketing 134

Digital Marketing Advertising Advertisers Branding 134

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. Influencer Marketing on Facebook. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. Influencer Marketing on Facebook.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

SEO 98

SEO Market Trends Branding Communications 98

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Marketers say Instagram is the social media platform they know how to use best. Source ) 6. Source ) 7.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hootsuite

MAY 2, 2023

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business.

Real Estate 102

Real Estate User-Generated Social Media Marketing Advertising 102

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

Key Performance Indicator 115

Key Performance Indicator User-Generated Food Entertainment 115

Hubspot Marketing

FEBRUARY 8, 2024

Hovering on it shows the next-level menu, which has yet another category. Get leads with Facebook Ads. Faced with a low number of new patients, the brand embraced Facebook ads as a solution. My Takeaway Facebook ads are helpful for patient acquisition. Choose relevant categories for your dental service.

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” How long should a social video be? Last year, 15.4

Transform 118

Transform Digital Marketing User-Generated Education 118

Hubspot Marketing

APRIL 5, 2024

HubSpot ) 51% of marketers use social media promotion to drive traffic to landing pages — followed by 44% who use email promotion, 36% who use SEO practices, and 33% who use paid advertising. What This Shows Meta retains its dominant position as a social media channel for marketing.

B2C 106

B2C SEO Transform Marketing 106

Hootsuite

NOVEMBER 7, 2022

Social media algorithms are the backbone of all social networks. In this post, we’ll answer the question of how social media algorithms work. It’s never a good idea to try to game an algorithm on social media, but understanding the most important ranking signals can give you a strategic advantage over your competitors.

Social Media Marketing 137

Social Media Marketing SEO Management Branding 137

Hootsuite

APRIL 19, 2021

Creator Studio is a dashboard for brands and content creators using Instagram and Facebook. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. It brings together social media analytics, scheduling and community management. Source: Facebook.

User-Generated 140

User-Generated Management Social Media Marketing Analytics 140

Hootsuite

SEPTEMBER 13, 2023

You’re here looking for info about using Facebook Page templates. But we respect you too much (and love dramaaaa too much) not to tell you the truth— Facebook Page templates are currently only available to Facebook Pages that are still in “classic” Page mode. What is a Facebook Page template?

Non-Profit 109

Non-Profit Fashion Food Shoppers 109

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Features like customer reviews , detailed product information, organized categories, sizing guides, free delivery, and unique deals and discounts often make clothing apps seem like a more attractive option over brick-and-mortar stores. Social media shopping apps. Facebook marketplace.

Shoppers 127

Shoppers Retail Finance Shipping 127

Neil Patel

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? How Does Facebook Watch Make Money? Facebook Watch is monetized through ad breaks.

Marketing 135

Marketing Marketers Entertainment Advertising 135

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Dominate the social platforms Facebook and X. Do not try to fit this sprawling generation into a one-size-fits-all box. Outspend on Temu.

Health 70

Health User-Generated Marketing Marketers 70

Hootsuite

FEBRUARY 23, 2023

We’ve all seen carousel ads in our social feeds. Known for their swipeable format, carousel ads are most often seen on Instagram and Facebook in Feeds and Stories. Here’s how and when to use carousel ads on Facebook and Instagram to get the most out of this interactive ad format. But do they really work?

User-Generated 103

User-Generated Promotion Shoppers Management 103

Hootsuite

APRIL 25, 2023

And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? You’ll learn why some social apps are a no-brainer while others should be used with caution. For starters, read this guide.

Real Estate 98

Real Estate User-Generated Shoppers Marketing 98

Hootsuite

FEBRUARY 10, 2020

Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. billion people use Facebook every month, and more than 140 million other businesses already use Facebook to connect with that massive audience.

Place 145

Place Promotion Management Branding 145

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120