Search Engine Land

APRIL 12, 2024

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Get the daily newsletter search marketers rely on.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is Creator Studio?`

Key Performance Indicator 107

Key Performance Indicator Marketing Marketers Management 107

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Buffer Marketing

APRIL 22, 2024

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Which social platforms should you choose? Solopreneurs can be excellent at their craft. What should you post?

Thought Leadership 93

Thought Leadership Real Estate User-Generated Food 93

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. The short-form video format has quickly become a favorite of both brands and consumers. Let’s dig in.

Branding 90

Branding Fashion Food Transform 90

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

Analytics 102

Analytics Branding Marketing Strategy Management 102

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Businesses Grow

FEBRUARY 12, 2024

Starting in the social media era, anybody could build an audience by creating content like blogs, videos, and podcasts. The first social media influencers were subject matter experts. A profitable creator economy emerged , and it took a new twist with the popularity of YouTube, Instagram, and TikTok. “It never stops.

Influencer Marketing 125

Influencer Marketing Entertainment Fashion Health 125

Buffer Marketing

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Why are content pillars important for social media?

Entertainment 117

Entertainment Branding Education Analytics 117

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Keep reading to learn more about the process of social media benchmarking.

Real Estate 120

Real Estate Entertainment Retail Analytics 120

AWeber

FEBRUARY 6, 2024

Use social media If you are not using social media to promote your Etsy shop—you are missing out. Today, people spend most of their free time scrolling social media, which creates a perfect opportunity to get more visitors to your Etsy shop. Categories can also help you get more shoppers, that’s why you need to be specific.

Promotion 96

Promotion Shoppers Advertising Advertisers 96

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 114

Gen Z Millennials eCommerce Social Media Marketing 114

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. This is where your Instagram Stories Highlights come in. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business.

Food 138

Food Education eBook Promotion 138

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Transform 108

Transform Customer Acquisition User-Generated Advertising 108

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. Influencer Marketing on Instagram. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. Influencer Marketing on Instagram.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

SocialPilot

FEBRUARY 21, 2024

One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% But what does Instagram influencer marketing entail, how much does it cost, and why do you need to choose it? What is Instagram Influencer Marketing? Mid-tier: From 50K to 500K.

Influencer Marketing 93

Influencer Marketing Fashion Marketing Marketers 93

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Transform 111

Transform User-Generated Health Branding 111

Hubspot Marketing

APRIL 5, 2024

HubSpot ) 51% of marketers use social media promotion to drive traffic to landing pages — followed by 44% who use email promotion, 36% who use SEO practices, and 33% who use paid advertising. What This Shows Meta retains its dominant position as a social media channel for marketing.

B2C 106

B2C SEO Transform Marketing 106

Hubspot Marketing

MARCH 8, 2023

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. In this post, you’ll learn what makes a good Instagram bio and see brand examples. What should your Instagram bio include? What should your Instagram bio include? Every Instagram profile should have the following: A name.

User-Generated 141

User-Generated Food Promotion Fashion 141

AWeber

MARCH 11, 2024

An attractive design and high-quality photos, plus some basic search engine optimization, can help drive traffic from Google and social media to your blog. An attractive design and high-quality photos, plus some basic search engine optimization, can help drive traffic from Google and social media to your blog.

Food 95

Food Affiliate Marketing Promotion SEO 95

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% in the 55+ category.

CRM 121

CRM Customer Acquisition User-Generated Price 121

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards.

Digital Marketing 134

Digital Marketing Advertising Advertisers Branding 134

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

Sprout Social

JUNE 7, 2021

Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times.

Management 130

Management Shipping Customer Branding 130

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

SEO 98

SEO Market Trends Branding Communications 98

Hubspot Marketing

MARCH 8, 2024

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. trillion USD in 2023.

eCommerce 89

eCommerce Gen Z B2C Shoppers 89

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. What is a creator account on Instagram? Features of an Instagram creator account. Instagram creator vs. business account.

Retail 116

Retail Social Media Marketing Influencer Marketing Product 116

Hubspot Marketing

SEPTEMBER 22, 2023

In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 120

Inbound Marketing B2C Fashion SEO 120

Hootsuite

MARCH 2, 2023

Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. In 2008, Obama had five million social followers spread over 15 social networks.

User-Generated 108

User-Generated Advertising Advertisers Law 108

Hootsuite

JUNE 6, 2023

Let’s make your job at [insert company name here] a little easier: this blog post contains over 200 templates for Instagram , so you don’t have to start your content from scratch. Scroll on to find templates for Instagram posts, carousels, Stories, Reels, contests, internal reports and more. It’s seriously easy.

Non-Profit 89

Non-Profit User-Generated Millennials Finance 89

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Features like customer reviews , detailed product information, organized categories, sizing guides, free delivery, and unique deals and discounts often make clothing apps seem like a more attractive option over brick-and-mortar stores. Social media shopping apps. Instagram shopping.

Shoppers 127

Shoppers Retail Finance Shipping 127

Hootsuite

JUNE 14, 2023

Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy. #1 1 Social Media Tool Create. A well-defined brand voice ensures consistency in your marketing communications, helps build a relationship with your customers, and even protects your business from social media missteps.

Branding 103

Branding Food Entertainment Communications 103

Buffer Marketing

JUNE 12, 2023

You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.

Management 104

Management Place Branding 104