Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Search Engine Land

JANUARY 11, 2024

Summary Here’s a table quickly summarizing the performance analysis: Legend : – Can do it, with limitations – Can’t do it – Excels at this task Let’s dive into each category below. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook. the price).

Transform 135

Transform SEO User-Generated Whitepaper 135

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy. Brushing up on your TikTok SEO skills will make your content more search-friendly and well-loved by the algorithm. Video Information.

Gen Z 127

Gen Z SEO User-Generated Shoppers 127

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

Gen Z 143

Gen Z Analytics Energy Advertising 143

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. People are organically making TikTok videos of their book hauls.

eCommerce 116

eCommerce Price Shoppers Customer 116

Sprout Social

JUNE 9, 2022

TikTok is more than just a platform for entertainment. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. Published on.

Gen Z 135

Gen Z Entertainment Branding Analytics 135

Buffer Marketing

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Why are content pillars important for social media?

Entertainment 117

Entertainment Branding Education Analytics 117

Search Engine Land

OCTOBER 3, 2023

Users are also moving away from using Google for discovery and utilizing Amazon and TikTok more. Consider other shopping and product discovery platforms such as Amazon and TikTok. Compile 12 months’ worth of MSV data, TikTok search trends, eBay and Amazon search data. Influence your email and social channels.

Fashion 114

Fashion eCommerce SEO Product 114

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. Top TikTok Trends. For a long time, businesses didn’t take TikTok seriously.

B2C 118

B2C Gen Z Marketing Marketers 118

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. Influencer Marketing on TikTok. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media. Influencer Marketing on TikTok.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” How long should a social video be? 67% used TikTok.

Transform 118

Transform Digital Marketing User-Generated Education 118

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

SEO 98

SEO Market Trends Branding Communications 98

Jeff Bullas

JANUARY 16, 2023

Views act as social proof to persuade users to take a moment and check out your content. They’ve got a range of social media promotion services including Instagram, Facebook, TikTok, Spotify, and more. Much like Viralyft, Getviral provides a range of social media promotion services to help boost your profiles.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 114

Gen Z Millennials eCommerce Social Media Marketing 114

Hootsuite

JUNE 21, 2023

Ever seen a trendy TikTok username that you wished was yours? Coming up with creative and catchy TikTok username ideas can be a brain-breaker. Lucky for you, our new TikTok username generator is here to help you conjure the perfect username for your TikTok account. What is my TikTok username?

User-Generated 103

User-Generated Non-Profit Finance Education 103

Sprout Social

MARCH 3, 2022

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. So it makes sense that businesses are flocking to TikTok to expand their reach. TikTok hashtags. What are TikTok hashtags? Benefits of using hashtags in your TikTok strategy.

Entertainment 112

Entertainment Influencer Marketing Branding Analytics 112

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. The path to success for businesses on TikTok isn’t totally uncharted. Published on Categories.

Branding 136

Branding B2C Real Estate User-Generated 136

Hubspot Marketing

MARCH 8, 2024

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap. trillion USD in 2023.

eCommerce 89

eCommerce Gen Z B2C Shoppers 89

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Branding 90

Branding Marketing Marketers Influencer Marketing 90

Martech

NOVEMBER 15, 2023

Shopping-related videos increase on TikTok after Christmas well into January. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. A survey of U.S.

Shoppers 117

Shoppers eCommerce Shipping Retail 117

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies).

Gen Z 114

Gen Z Transform Retail Entertainment 114

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Search Engine Land

JULY 13, 2023

That’s not a brand; that’s a few people checking you’re legit after seeing your ads on TikTok. Rank them for category research search terms (think questions and comparison style search). We now have Google about to add perspectives that will rank TikTok videos and YouTube shorts. To be fair, he is right.

SEO 98

SEO Thought Leadership PR Branding 98

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Why should businesses consider using TikTok? Let’s get started.

Entertainment 133

Entertainment User-Generated Gen Z Transform 133

Hubspot Marketing

JUNE 21, 2022

Creating a TikTok is half the battle — now you need the right people to watch it. Even if you aren't running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy. Even if you aren't running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy. Provide context.

Entertainment 123

Entertainment Fashion Food Branding 123

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Snapchat is the world’s 12th most popular social media platform.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

Branding 145

Branding SEO Place Social Media Marketing 145

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Recaps were also posted on TikTok.

Influencer Marketing 127

Influencer Marketing Affiliate Marketing Marketing Marketers 127

Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are TikToking.

Gen Z 96

Gen Z Real Estate User-Generated Millennials 96

Econsultancy

JUNE 1, 2022

Social commerce is maturing. As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.”

Branding 120

Branding User-Generated Transform Retail 120

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. How do you get more views and followers on TikTok? Understanding how the TikTok algorithm works is key to making this platform work for your brand. What is the TikTok algorithm? Let’s dive in. Comments posted.

Place 125

Place Branding Analytics Management 125

Hootsuite

OCTOBER 19, 2021

The time has come: you’ve started a TikTok account — congratulations! and have been creating videos , honing your TikTok editing skills and perfecting your Doja Cat dance moves. But making creative videos about donut cereal or mom pranks is just one step in building a successful TikTok presence. What is a “view” on TikTok?

Social Media Marketing 139

Social Media Marketing Education Management Analytics 139

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. Absolutely no!

Entertainment 83

Entertainment Fashion User-Generated Analytics 83

Hubspot Marketing

APRIL 11, 2022

As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. Why Brands Need to Be on TikTok in 2022. Image Source.

Gen Z 104

Gen Z Transform Entertainment Customer Journey 104

Hootsuite

FEBRUARY 5, 2024

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Social media managers often dread the part of their job that has to do with tracking data and building reports. Views vs. TikTok: How many people watch a reel compared to an equivalent TikTok?

Analytics 97

Analytics Social Media Marketing Management Promotion 97