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How To Choose The Best Social Media Platforms For Your Company

Jeff Bullas

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? Before dedicating your resources to a social platform, it’s important to define some goals. What Exactly Are You Trying to Achieve?

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How to Effectively Use Twitter Influencer Marketing?

SocialPilot

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.

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A Beginner's Guide to Social Media for Solopreneurs

Buffer Marketing

Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Which social platforms should you choose? Solopreneurs can be excellent at their craft. What should you post?

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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. What are the benefits of Social Media Marketing?

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How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)

Buffer Marketing

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. Why are content pillars important for social media?

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The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), Or to get more Twitter followers ?

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Social Media and Politics: Rules and Best Practices for 2023

Hootsuite

Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. In 2008, Obama had five million social followers spread over 15 social networks.