Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Not everyone is going to communicate the same or adapt to you as a leader.

CMO 59

CMO Transform Thought Leadership Energy 59

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have the unique opportunity to bridge my passion for social good and my passion for engaging people and creating connections through marketing as the Chief Marketing Officer for Blackbaud. ”

CMO 59

CMO Thought Leadership Analytics Communications 59

Set Up

NOVEMBER 30, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Reid also learned that you have to communicate with different types of people in business. During the height of the COVID-19 pandemic, Reid’s team quickly adapted to digital.

CMO 59

CMO Thought Leadership Education Communications 59

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We A prime example: Klarna’s use of AI image generation tools like Midjourney and DALL-E to create over 1,000 images for marketing campaigns in Q1 2024 alone.

Branding 124

Branding CMO Copywriting Marketing 124

Set Up

FEBRUARY 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! He breaks down his leadership strategy into four pillars. Watch the full interview to the right. Sign up with your email address to receive news + updates.

CMO 59

CMO Food Thought Leadership Analytics 59

Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. The simplest solution is to assign the budget process to one person.

Finance 126

Finance CMO eBook Marketing 126

Set Up

FEBRUARY 1, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She traveled and moved all over the world to countries like Brazil, Mexico, Canada, Germany, England, and France holding various roles in finance, marketing, and communications. First Name.

CMO 59

CMO Transform Thought Leadership Finance 59

Martech

JANUARY 12, 2022

Basically, zero-party data communicates a personal preference, be it the color of an item, clothing or shoe size, quantity, a birthday, how you wish to receive information, or even page settings. “So said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. We just don’t use it that well.”

CMO 130

CMO eCommerce Shoppers Retail 130

Set Up

MARCH 10, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Mathrani also mentioned how much she values good communication, and believes that it’s a trait that matters in every business function and can be the key to success. Never miss a CMO Spotlight!

CMO 52

CMO Thought Leadership Energy Communications 52

Set Up

AUGUST 17, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Watch the full interview to the right.

CMO 52

CMO Thought Leadership Communications Place 52

Set Up

JUNE 23, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Jennifer Davis , the Chief Marketing and Communications Officer for LEARFIELD. Never miss a CMO Spotlight! First Name. Email Address.

CMO 52

CMO Thought Leadership Communications Performance Marketing 52

Set Up

SEPTEMBER 22, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ There’s nothing that can’t be solved with process and communication. If you can develop a process and then communicate the steps to that process, then everything runs smoothly. ”

CMO 52

CMO Food Thought Leadership Promotion 52

Set Up

FEBRUARY 17, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” Washington shares her talents with the marketing community in order to educate the next generation of marketers. Never miss a CMO Spotlight! First Name. Email Address.

CMO 52

CMO Health Thought Leadership Education 52

Set Up

JUNE 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Share: “Sharing is centered around communication and having vulnerability to open up to have your team give their opinion and feedback.” Q4 | Tell us about an impactful campaign.

CMO 52

CMO Thought Leadership Fashion Energy 52

Set Up

JULY 7, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Brandon Coleman III , the Chief Marketing Officer for Dave & Buster’s. am a business person first and then a marketer second. First Name.

CMO 52

CMO Thought Leadership Communications Performance Marketing 52

Adobe Experience Cloud Blog

MAY 5, 2011

In this climate, B2B marketing professionals need to be able to quantify what drives revenue — and what doesn’t — more than ever before. And they need to communicate that information to CxOs and investors alike, driving unemotional discussions about how to grow revenue faster (and earn a higher valuation multiple) than competitors.

CMO 115

CMO Marketing Marketers Communications 115

The CMO Survey

JULY 11, 2019

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? of marketing budgets in August 2018 to 11.4% in the February 2019 survey, CMO commitment to the channel remains strong. Marketing leaders predict spending to increase 73% to reach 19.7% Get the latest CMO Survey.

CMO 100

CMO Advertising Advertisers B2C 100

Marketing Insider Group

SEPTEMBER 1, 2020

Whether using top-down, bottom-up, or a negotiation approach , making sure that the rest of the marketing organization is aligned is essential. The answer is you can do both – and many marketing teams do. In some cases, the CMO outlines the company OKRs first, asking Marketing Owners to set their marketing goals based on that.

Key Performance Indicator 126

Key Performance Indicator Marketing Marketers Customer Acquisition 126

Martech

APRIL 5, 2023

. “We need to understand who they are, what their world is like now, what’s keeping them engaged, and to be sure with your data that you’re sending relevant communications.” You might even have more leeway with frequency than you realize, says fractional CMO Skip Fidura. “You know every email you send out.

Email Marketing 130

Email Marketing Marketing Marketers CMO 130

Martech

DECEMBER 16, 2022

For example, if your CMO focused on CRM tools, emphasize the size of your database and how much it grew or how much revenue was generated per email sent. Be sure to communicate with your team beforehand to gain alignment and ensure there are no gaps in your story. That’s the metric you should highlight. Consider your audience.

Shipping 103

Shipping CMO Analytics CRM 103

Martech

FEBRUARY 9, 2023

“Together, we’re leveraging all of Instacart’s and Michelob ULTRA’s marketing channels — from linear TV, to our app and Marketplace, to social media, and CRM — to reach the widest possible audience,” said Instacart CMO Laura Jones. She added, “Last year we had a Super Bowl ad that was a big brand awareness play.

Shoppers 98

Shoppers Advertising Advertisers PR 98

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 98

Transform Retail Shoppers Price 98

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Econsultancy

JANUARY 28, 2022

Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used. According to the CMO Council , “LTV can help marketers justify spending on marketing campaigns targeting particular customer segments.”

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Measure, analyze, and report on campaign performance and provide strategic direction based on analysis.

Management 79

Management User-Generated Inbound Marketing CRM 79

Set Up

AUGUST 9, 2022

Jennifer Davis | Chief Marketing and Communications Officer | LEARFIELD. “It Data is important, but in order for everyone to understand and appreciate marketing’s efforts, people need to be invited into the conversation. Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing.

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

Hubspot Marketing

DECEMBER 20, 2024

Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career? Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)!

Transform 105

Transform Marketing Marketers CMO 105

Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. New digital divides in key demographics, a shift towards performance marketing tactics. New digital divides in key demographics, a shift towards performance marketing tactics. Source: CMO Survey, June 2020.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool.

Branding 102

Branding User-Generated Price eCommerce 102

Orbit Media Studios

MAY 27, 2025

I keep two to three clients on my weekly schedule, so I need to focus on one project and monitor the rest of the communication and systems at the same time. William Harris Founder & CEO, Elumynt From this desk, William runs a performance marketing and hosts an ecommerce podcast. He wins for most pixels. I love you, Joe.

Marketing 79

Marketing Marketers CMO Energy 79

Unbounce

OCTOBER 20, 2023

If your website is clunky or you don’t have the web developer support you need to get things up quickly, you’ll need somewhere to communicate your campaigns. And when your CMO or CEO has a “big idea” Weʼve all been there. Don’t do lead gen with the intention to spam This is more of an email marketing tip, but still.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool.

Branding 52

Branding User-Generated Price eCommerce 52

Unbounce

NOVEMBER 2, 2023

Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. I, of course, am Pete Housley, CMO at Unbounce. And communications is a very, very unique skillset in that we do have the ability to be a force for good.

PR 98

PR Marketing Marketers Non-Profit 98