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CMO Spotlight | Sergio Pérez - Emmy Squared

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast.

CMO 105
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 126
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CMO Spotlight | Ben Boyd - Chobani

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Ben Boyd , the Chief Communications Officer at Chobani, about designing your own career path, the importance of empathy and understanding as a leader, and more.

CMO 59
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Why marketing benefits when it provides forecasted guidance

Martech

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO.

Finance 119
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Top Ten Results from the February 2020 CMO Survey

The CMO Survey

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Marketers anticipate that more customers will emphasize trusting relationships (40.2% 7 – Firm Performance. customer lifetime value) to measure marketing performance. #8

CMO 130
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CMO Spotlight | Kelly Cook - David's Bridal

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She explained that it’s important that people communicate directly with her and not beat around the bush. Never miss a CMO Spotlight! Be honest and direct. Be a straight shooter.” First Name.

CMO 64
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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority. Measure long-term performance. Marketers are addicted to short-term metrics.

Transform 174