Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 133

PR Transform CMO Marketing 133

Orbit Media Studios

MARCH 4, 2025

This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.

SEO 78

SEO Thought Leadership User-Generated Copywriting 78

Adams & Knight Marketing

OCTOBER 31, 2021

Each year, the Advertising Club of Connecticut awards celebrate the state’s very best creative marketing and advertising projects along with the agencies, companies and marketers behind the work. Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing.

Advertisers 100

Advertisers Advertising Copywriting PR 100

Sprout Social

NOVEMBER 15, 2021

Animalz Content Marketing Blog. The Animalz blog won’t give you standard explanations of content marketing best practices. If you’re looking to make the jump into long form, each post on their site is a case study in what makes excellent content work. Copywriting resources. CMO Today Newsletter.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Marketing Insider Group

JANUARY 24, 2013

. @ Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Storytelling through content marketing, blogs, social media & more.

PR 112

PR Whitepaper CMO Marketers 112

Orbit Media Studios

SEPTEMBER 3, 2024

Editor’s note: This content was originally written by Andy Crestodina, co-founder and CMO of Orbit Media, and updated by Mackenzie Pelletier , an SEO copywriter at Orbit Media. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. You can find Andy on LinkedIn and Twitter.

CMO 114

CMO SEO Copywriting New Technology 114

AWeber

DECEMBER 19, 2022

All this is resulting in insecurity from those who depend on social media for their marketing or livelihood. Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection. Komal Helyer, award-winning CMO at Fractional.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Orbit Media Studios

AUGUST 16, 2023

Our new outline could be used by a human conversion copywriter/SEO to write a new page. But you could also adapt this process and use it for writing new service pages or for content marketing articles. Any copywriting hero could spring into action and make the web a better place. That’s already useful.

SEO 98

SEO Copywriting User-Generated CMO 98

Content Marketing Institute

JUNE 21, 2018

And boy, did they love to set a scene: Meet Sarah Cunningham, CMO at Vertus Capital Limited. Your marketers, copywriters, and content creators may get so caught up in this made-up story that they tailor messaging exclusively for this Sarah character, excluding a far more true and useful representation of your actual potential prospects (e.g.,

Real Estate 111

Real Estate CRM Copywriting Fashion 111

Orbit Media Studios

JANUARY 3, 2024

But if you’re doing content marketing, covering the basics makes more sense. This brings us to a realization for digital marketers and SEO copywriters. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media. That’s 73% more phrases.

SEO 131

SEO Copywriting CMO Analytics 131

Marketing Insider Group

JANUARY 6, 2020

B2B Marketing Exchange. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. B2B Marketing EXPO – London.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Orbit Media Studios

DECEMBER 12, 2023

If you’d like to see just your high-intent service pages by excluding the blog posts, you can click “Add filter +” and create a filter to remove all the URLs that contain “blog” or whatever word is in the name of the directory with your content program (Page Location does not contain blog). This is a very common issue with dropdown menus.

Analytics 105

Analytics Copywriting SEO PR 105

AWeber

DECEMBER 19, 2022

All this is resulting in insecurity from those who depend on social media for their marketing or livelihood. Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection. Komal Helyer, award-winning CMO at Fractional.

Market Trends 98

Market Trends Email Marketing CMO Marketers 98

Orbit Media Studios

AUGUST 29, 2023

This single chart is a dream come true to the conversion copywriter. The first shows traffic to all of your content marketing URLs. Here are the prompts: You are an expert at both conversion copywriting and SEO. You have read Andy Crestodina’s book, Content Chemistry.Write an outline for a major revision to the webpage.

SEO 101

SEO Analytics Copywriting B2C 101

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Jessica Packard, Content Strategy Manager at ClockShark , found that some reassurance allowed her team to see AI for what it is; a marketing tool that can aid their workflow.

User-Generated 119

User-Generated Marketers Marketing Copywriting 119

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Content Marketing. Social Media.

CRM 103

CRM Event Marketing Marketers Marketing 103

Orbit Media Studios

FEBRUARY 14, 2024

For content marketing, we don’t really care. Apply best practices that align with best practices and are based on the persuasion copywriting techniques found in [list your favorite blog] and written by [favorite marketing blogger]. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

Analytics 110

Analytics User-Generated eCommerce Advertisers 110

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Orbit Media Studios

FEBRUARY 28, 2024

But any web firm that de-emphasizes the importance of conversion copywriting is likely to build a low converting website. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing.

User-Generated 107

User-Generated Analytics SEO Communications 107

Rock Content

OCTOBER 19, 2023

Emily Onkey , CMO at Aplos , suggests beginning with a competitive content analysis of your competitor’s highest-performing content containing the keywords you want to target.] Which type of content is important for my brand? Using smart copywriting techniques (consider the example below).

SEO 59

SEO Copywriting Law CMO 59

Unbounce

JUNE 6, 2023

00:00:00] Pete: Hey marketers! Welcome to Unprompted: a podcast about AI marketing and you. I’m Pete Housley , CMO of Unbounce. And with that in mind, today we’ve brought three of our finest marketing gurus to this show. [00:07:45] I am the Content Marketing Manager here at Unbounce.

Marketers 126

Marketers Marketing Entertainment Transform 126

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Animalz blog

JULY 16, 2024

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. So I sat down with Megan Morreale, former Head of Content Marketing at Reddit and Taboola, and now running MM, which is focused on helping content marketers navigate their careers. I was also taken aback. Absolutely.

Content Marketing 62

Content Marketing PR SEO Marketers 62

Orbit Media Studios

JUNE 5, 2024

Use generative AI to find gaps in conversion copywriting. Plug them with conversion copywriting and supportive evidence. Your conversion copywriting is dialed in. The conversion copywriter may miss this trick, but the analytics pro spots it everytime. This idea is also at the heart of sales/marketing alignment.

Copywriting 120

Copywriting User-Generated Outbound Marketing Thought Leadership 120

Hubspot Marketing

APRIL 14, 2025

In 2025, I think well see AI become the marketing teams branding copilot. Teams are using AI for content support and customer experience personalization already. AI in content marketing is helping to define and scale brand identities while keeping everything on-brand and consistent. Start by generating a free AI website.

Branding 98

Branding User-Generated Price eCommerce 98

Animalz blog

OCTOBER 1, 2024

How do you think about hiring for your marketing team? It was clear from the beginning that content is very important, so I hired a content marketing agency and a freelance designer, videographer, and copywriter. I create part of the content, I make the briefings, I guide subject matter experts, and so on.

Copywriting 52

Copywriting PR SEO Education 52

Marketing Insider Group

JULY 15, 2021

One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas.

Transform 134

Transform CMO Copywriting Energy 134

Orbit Media Studios

FEBRUARY 26, 2024

The process of building a search-friendly site affects the navigation, the inventory of pages, the copywriting and even the programming. Copywriting indicates relevance for the target phrases. The best digital agencies share their insights through an active content marketing program. 9 out of 10 is a failure. Yes, please!

Copywriting 103

Copywriting Law CRM User-Generated 103

Litmus

OCTOBER 28, 2021

In particular, they recommend auditing your existing content with folks outside of your immediate team. And when you’re doing this, include all your partners—leadership, your copywriters, designers, technology. April Mullen (Director of Brand and Content Marketing, SparkPost), Chad S. It helps.”.

Email Marketing 95

Email Marketing Copywriting CMO Communications 95

Orbit Media Studios

APRIL 7, 2025

To attract them, youll need a content strategy framework that gives them a reason to visit. The better you are at getting your expertise out of your brains and into your content marketing, the more visitors youll attract. What they didnt tell you about content marketing Very few blog readers never become leads and thats ok.

Marketers 98

Marketers Marketing Place Analytics 98

Hubspot Marketing

APRIL 14, 2025

In 2025, I think well see AI become the marketing teams branding copilot. Teams are using AI for content support and customer experience personalization already. AI in content marketing is helping to define and scale brand identities while keeping everything on-brand and consistent. Start by generating a free AI website.

Branding 52

Branding User-Generated Price eCommerce 52

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 114

B2C CMO Copywriting Analytics 114

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs. It makes teams faster and more agile.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Animalz blog

JUNE 3, 2025

Working closely with product marketers helps content teams make sure their message fits the target audience. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( 23:55 ) Heike wants a shift in content team roles.

Advertisers 62

Advertisers Advertising Analytics Product Marketing 62