Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Making Your Decision: Which Marketing Training Program is right for you? Youre looking for credibility and confidence Perhaps youve primarily executed marketing campaigns and now youre moving into a leadership role (as an agency CEO or fractional CMO).

CMO 66

CMO Price Marketing Marketers 66

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. CRM agility.

B2C 128

B2C Whitepaper CRM Marketing Automation Platform 128

SocialPilot

JANUARY 27, 2025

An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. a CMO, IT manager, or procurement officer). HubSpot (Marketing Automation and CRM] Best for: Enterprises, Organizations, and brands of all sizes Rating: 4.1/5

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Adobe Experience Cloud Blog

JANUARY 2, 2014

Currently, the Marketing Operations Manager doubles in this role. (1 IT Support – CRM/marketing automation integration/Optimization. (1 Hutto describes a “core” marketing automation team of three full-time employees, with support from Marcom/Web teams for content and creative. 1 full-time employee). 1 full-time employee).

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 101

Transform CRM Email Marketing Retail 101

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context.

CMO 140

CMO Marketing Marketers SEO 140

Adobe Experience Cloud Blog

JANUARY 2, 2014

Currently, the marketing operations manager doubles in this role (one full-time employee). IT Support – CRM/marketing automation integration/optimization (one full-time employee). One technical program manager (HTML/email campaign launches). One email marketing manager (strategist/content writer).

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations. Strategic solutions Email marketing revamp.

Transform 92

Transform CMO CRM Fashion 92

Martech

MAY 13, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain. As a function of the business, where should Martech/Marketing Ops align?

CMO 107

CMO Key Performance Indicator CRM Analytics 107

Rock Content

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. But just like it’s edible namesake, email spam conjures images of bland, prepackaged, low-effort food.

Email Marketing 72

Email Marketing Food CMO Marketing 72

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. HubSpot was already the leader in CRM technology and utilized AI before ChatGPT.

Customer 137

Customer CRM Direct Mail User-Generated 137

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Accessible, Responsive, and Beautiful Email Design in 2022.

CRM 103

CRM Email Marketing Finance Education 103

Lynton Web

NOVEMBER 26, 2024

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance. This comprehensive view enables marketing teams to make confident, data-backed decisions about resource allocation and strategy refinement.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Hootsuite

OCTOBER 20, 2020

Social opens up that communication channel and it becomes a conversation,” explained Janel Maysonet, CMO at Avidia Bank. The Avidia team is also launching a new customer relationship management (CRM) system that will enable them to quickly contact customers and follow up when they spot a negative review or critical post on social media.

Transform 144

Transform Customer Health Communications 144

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Are you doing email marketing?

CRM 103

CRM Event Marketing Marketing Marketers 103

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. People Skills That Set a Marketing Automation Manager Apart.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Hubspot Marketing

DECEMBER 1, 2023

“We utilized marketing icons on our website’s landing page to highlight our core services: AI-Powered Search Marketing, AI-Powered Content Marketing, and AI-Powered CRO. Each icon was designed to resonate with the service it represented,” says Sergey Solonenko , founder and CMO of Algocentric Digital Consultancy.

eCommerce 129

eCommerce Marketing Marketers Manufacturing 129

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. HubSpot was already the leader in CRM technology and utilized AI before ChatGPT.

Customer 97

Customer CRM Direct Mail User-Generated 97

Hubspot Marketing

MARCH 1, 2024

How Post-Purchase Emails Drive Customer Retention The Best Post-Purchase Emails Best Practices for Post-Purchase Emails How Post-Purchase Emails Drive Customer Retention In the retail and e-commerce industry, email drives a whopping 45x ROI. Test, test, and test again. Use automation for success.

Shipping 123

Shipping Customer loyalty CMO Food 123

Martech

JANUARY 8, 2024

There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for a large auto insurance company. Context) I’m a CMO for a large auto insurance company. Marketing roles involved: To execute this use case, the following marketing roles should be involved: 1.

Direct Mail 68

Direct Mail Customer CMO CRM 68

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. It also integrates third-party data.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Martech

AUGUST 23, 2023

Their email marketing tool could have communicated more effectively with their customer relationship management (CRM) system, leading to disjointed customer communication. The martech landscape, with its abundance of choices and inherent challenges, holds tremendous promise for the modern CMO. You know who they are.

Transform 98

Transform Customer Customer Journey Fashion 98

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Louis Gudema (15:14): Okay.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. Email marketing research tools.

Market Research 111

Market Research Gen Z Price B2C 111

OnPassive Marketing

APRIL 9, 2022

The B2B marketing funnel has evolved into more of a looping roller coaster ride than a funnel. According to Adobe’s CMO, 9 out of 10 B2B buyers redo at least one task during the buying process. Segmented Email Marketing. It has one of the highest returns on investment of any marketing strategy to date.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Hubspot Marketing

JUNE 3, 2024

Pro tip: We have a free content assistant ChatSpot , which combines the power of ChatGPT with unique data sources like HubSpot CRM to streamline your working day. Automating Email Campaigns Email marketing automation has been around for a while, but new AI tools are making it even better. So, be ready to tweak and refine.

User-Generated 127

User-Generated Customer Journey SEO Marketing 127

Duct Tape Marketing

APRIL 9, 2025

3 Types of Marketing Certification Programs for Consultants & Agencies 4 How to Choose the Right Marketing Certification or Program Based on Your Goals 5 Making Your Decision: Which Marketing Certification or Training Program Is Right for You? Little to no personalized support beyond maybe a forum or basic Q&A.

CMO 57

CMO Price Marketing Marketers 57

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”.

Management 79

Management User-Generated Inbound Marketing CRM 79

CXL

JUNE 2, 2022

Inbound marketing for lead generation maps to the buyer journey and focuses on awareness-building marketing campaigns across multiple touchpoints, such as: Blogging ; Email marketing ; Social media marketing ; Referral marketing ; SEO optimized website landing pages ; Audio and video content.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Campaign Monitor

FEBRUARY 25, 2022

One of the best things about email marketing is how email content can be used to educate and delight users all at once. Deals and discounts (aka incentive emails ) are a big deal in the world of email marketing. Offering discounts through email is simple, proven, and easy to implement.

Whitepaper 75

Whitepaper Customer loyalty eBook Education 75

Duct Tape Marketing

FEBRUARY 10, 2022

John Jantsch (03:35): So in the marketing space, the virtual CMO or fractional CMO, you know, it's become kind of an an end thing, but it, I think the virtual or fractional fractional CFO has actually been around probably more acceptable, you know, for some time, is that a space that you, that you play in or you teach people to play in as well?

Education 94

Education CMO CRM Management 94

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Many companies focus on Marketing automation or CRM systems before they have defined this process. Trackbacks & Pingbacks SEO Marketing Secret Revealed Click here to cancel reply. Thanks for your comment.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

CXL

JULY 21, 2022

For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. Who are you marketing to at each stage? These were supported by email marketing and digital display ad campaigns to increase awareness.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Sales Force: CMO

FEBRUARY 26, 2021

We used three key data points from our customer relationship management ( CRM ) platform to guide the conversation: Company profile data: This helped us learn more about the makeup of these businesses — industry, size, technologies in place, public versus private, and so on. On the tech side, having a CRM is foundational to your success.

Marketing Strategy 52

Marketing Strategy CRM Marketing Automation Platform Marketing 52

Lusha

OCTOBER 27, 2019

Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. As the CMO of the wildly popular Proof , Austin Distel has experienced the power of growth hacking firsthand. As the founder of Close , the popular inside sales CRM, Steli Efti might be a surprising choice for this list. Content To Check Out. Steli Efti.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Sid Bharath writes frequently on growth marketing at Crazy Egg and Twitter. As the CMO of the wildly popular Proof , Austin Distel has experienced the power of growth hacking firsthand. As the founder of Close , the popular inside sales CRM, Steli Efti might be a surprising choice for this list. Content To Check Out. Steli Efti.

Transform 40

Transform Shipping CMO CRM 40

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on.

Transform 52

Transform Marketing Marketers CRM 52