Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 128

Customer Direct Mail Transform Health 128

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 83

CMO Customer Journey Transform User-Generated 83

Duct Tape Marketing

JULY 16, 2024

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch written by John Jantsch read more at Duct Tape Marketing In a recent interview on the Near Media podcast , I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs).

CMO 83

CMO Customer Journey Communications Place 83

Set Up

DECEMBER 17, 2024

To help you navigate this evolving landscape, weve gathered insights from some of the top CMOs in the business from our featured CMO Spotlight interviews. The following CMO Spotlights featuring Dan Csont, Mika Yamamoto, DeLu Jackson, and Rich Honiball inspired the tips below: 1.

CMO 72

CMO Marketing Strategy Communications Marketing 72

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. We had earlier met with Mitel CMO Eric Hanson. ” Essentially, these are combinations of AI assistants (helping customers) and AI copilots (helping reps).

Customer 117

Customer Health Transform Communications 117

Duct Tape Marketing

MAY 16, 2025

Understanding the Fractional CMO Model A fractional CMO is a part-time strategic marketing executive. “A fractional CMO is a part-time marketing executive hired by businesses to lead strategy without the full-time cost.” This guide compares training options and helps you choose the right path.

CMO 70

CMO Price Marketing Strategy Customer 70

SmartBrief - Marketing

MARCH 24, 2025

Your competitive edge emerges solely from the experience your people provide to customers. When a brand becomes less an external marketing tool and more an internal force defining how teams work, it serves dual purposes: accelerating team performance internally while communicating unique value to customers externally.

CMO 79

CMO Transform Communications Price 79

Hubspot Marketing

JULY 25, 2024

Since then, chat has been one of our most valuable channels for driving customer satisfaction and acquisitions. We also believed that this strategy would free up our human agents to focus on more complex inquiries and high-intent customers. This simple change ensured that users could instantly connect with our sales and support teams.

Customer 107

Customer Key Performance Indicator User-Generated CMO 107

The CMO Survey

NOVEMBER 12, 2024

This is according to the 33rd edition of The CMO Survey , directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Fuqua, Deloitte, and the American Marketing Association. more on acquiring customers than retaining them. companies grew by 5.8% over the next 12 months.

CMO 173

CMO Finance B2C Marketing 173

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. increase in customer satisfaction (up from 6.1%) 10.8% in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. One CMO reduced her martech spend by 40% and saw lead quality improve. Her team stopped hiding behind automation and started engaging in real customer conversations.

Transform 130

Transform CMO Marketing Marketers 130

Hubspot Marketing

OCTOBER 29, 2024

They could plug customer data into ChatGPT to see what the chatbot generates. However, Shah explains that an AI agent is most helpful when a human is needed to kick off the task, but many steps can be taken without human intervention. For example, let's say a small business owner wants to route leads in their CRM using ChatGPT.

CMO 108

CMO Real Estate CRM Price 108

Martech

AUGUST 26, 2024

With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness. They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey. For this prompt, try selecting the CMO persona.

CMO 122

CMO Marketing Automation Platform Key Performance Indicator Analytics 122

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. Really understanding what motivates them. What are their pain points?

CMO 113

CMO Communications Digital Marketing Marketing 113

Martech

SEPTEMBER 24, 2024

This will affect sales and revenue and hurt the downstream effect of email marketing — capturing customers’ data and using it to market to them in highly relevant and convertible ways. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. If not, you have work to do.

CMO 131

CMO Email Marketing Influencer Marketing Promotion 131

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. Context) In addition to your other context, you are the CMO of a new national footwear brand.

Management 125

Management CMO Content Marketing Analytics 125

Martech

OCTOBER 18, 2024

Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp. But what about marketing?

PR 129

PR CMO Marketing Marketers 129

Martech

JULY 23, 2024

For example, John Schultz, CMO at Viant, said: “This reversal on cookie deprecation largely changes nothing for an industry that has already moved beyond third-party cookies. ” Jamie Domenici, CMO at Klaviyo: ““Google’s cookie reversal today shouldn’t change how marketers interact with customers.

CMO 131

CMO Advertisers Advertising Branding 131

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Stick this into a prompt to find out: “You are a world-class CMO and leader of agile marketing at an award-winning SaaS software company.

Transform 140

Transform CMO Marketing Marketers 140

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. For this prompt, try selecting the CMO persona.

Management 114

Management CMO Key Performance Indicator Marketing 114

Martech

JUNE 2, 2025

The narrative around AI for customer engagement paints a seductive picture: frictionless interactions and hyper-personalized experiences at the push of a button. Most companies operate with customer information scattered across disconnected systems. Each system speaks its own language and has its own view of the customer.

Transform 67

Transform Customer CMO CRM 67

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. website forms and in-app surveys) and its use in customer activation (e.g.,

CMO 126

CMO CRM Communications Marketing Strategy 126

Martech

MAY 8, 2025

The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos. Effective integration begins by tracing customer journeys across your organization, identifying every touchpoint where value is created or diminished.

Transform 111

Transform CMO Retail Customer Journey 111

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. The reality is that we’re throwing money at screens while our customers are walking through doors. But with 80% of U.S. The result?

Retail 127

Retail CMO Customer Journey Shoppers 127

Martech

AUGUST 14, 2024

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. What’s important are the signals from customers when they engage with emails and what actions they take as a result.

Email Marketing 126

Email Marketing Marketing Marketers CMO 126

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 128

Finance Non-Profit Transform CMO 128

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. As this applies to customer experience, marketers will have the firepower to execute hyper-personalization. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 116

Transform CMO Retail CRM 116

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 96

CMO Transform Analytics Communications 96

Martech

NOVEMBER 11, 2024

Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions. For this prompt, try selecting the CMO persona. Context) You are a CMO for a consumer electronics brand planning to launch a new product in six months.

Management 117

Management CMO Marketing Automation Platform Marketing 117

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. due to AI, customer satisfaction has improved by an average of 6.1%, and marketing overhead costs have decreased by an average of 7.0%. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty 133

Customer loyalty CMO Retail Customer Journey 133

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place.

Customer loyalty 135

Customer loyalty CMO User-Generated CRM 135

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. Wisdom Goes beyond knowledge and intelligence.

Marketing 134

Marketing Marketers CMO Communications 134

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Inform and educate potential customers. Entice customers to renew and upgrade. Serving the customer.

CMO 125

CMO Traditional Marketing Communications Marketing 125

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

Analytics 127

Analytics Customer Journey CMO Marketing 127

Martech

NOVEMBER 25, 2024

But serving your existing customer base, ever more cheaply until a weird crunch point where customers get pissed off and go elsewhere.” ” This relentless drive to cut costs can lead companies into a trap, sacrificing long-term value and customer satisfaction for short-term gains.

Transform 123

Transform Marketing Automation Platform CMO Management 123

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Understand why customers choose your brand over competitors. Net Promoter Score (NPS) is a key indicator of customer loyalty and brand satisfaction — but it’s often expensive and time-consuming to measure.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130