Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 111

Transform CMO Key Performance Indicator Customer loyalty 111

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% in the next year. They now constitute 19.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. To overcome this hurdle, CMOs shouldn’t focus on engagement, brand awareness, or sessions, but instead, embrace financial terms and metrics like: ROI. Customer lifetime value.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. to 2.9%) than the previous year, according to a Duke CMO survey.

Transform 134

Transform CMO Customer Acquisition Finance 134

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Why we care. Quote of the day.

Transform 114

Transform CMO Customer Acquisition Retail 114

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. drove this home.

CMO 126

CMO Customer Acquisition Transform User-Generated 126

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 130

Transform CMO Marketing Marketers 130

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 77

CMO Customer Journey Transform User-Generated 77

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. This makes AI an important tool for sales and marketing organizations to boost customer acquisition, loyalty, and retention.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. It is also a great way to reward referrals and customer advocacy. It is also a great way to reward referrals and customer advocacy.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Lynton Web

NOVEMBER 26, 2024

Consider how one financial services firm transformed its lead generation process through this analytical approach. Ready to transform your marketing measurement strategy? Schedule a strategic consultation with our CMO to explore how we can help you measure what matters and drive meaningful results.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. Perhaps it is too dramatic to say that blogging saved my life, but mentally, physically, spiritually, and financially, I am transformed from creating these words on a screen.

Transform 114

Transform Thought Leadership CMO Entertainment 114

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander. Example of an Apple Rose Beauty welcome email.

Transform 102

Transform CRM Email Marketing Retail 102

Martech

FEBRUARY 13, 2023

From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business. The goal is for a product to deliver value so easily and quickly revenue is generated by more efficiently jumpstarting and expanding customer relationships.

Product 107

Product Non-Profit User-Generated Transform 107

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.” ” Source: Shachar Radin Shomrat.

Health 117

Health User-Generated Customer Acquisition SEO 117

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ). It's really easy to naysay all of it. Bodnar says.

Customer Acquisition 103

Customer Acquisition User-Generated CMO Transform 103

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary. We’ve done a big data transformation.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary. We’ve done a big data transformation.

Transform 52

Transform Marketing Marketers CRM 52

The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Digital Marketing Transformations Progress Slowly: Digital marketing transformations show progress post-pandemic as companies shift out of the nascent phase (from 27.1% just one year ago.

CMO 288

CMO Transform Customer Acquisition B2C 288

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customer acquisition and activation? [00:04:25] I’ve got some news.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Enter an AI branding tool. Weve had to be intentional about how we integrate AI.

Branding 96

Branding User-Generated Price eCommerce 96

Adobe Experience Cloud Blog

APRIL 9, 2013

A Platform for Lifetime Customer Engagement. Next, Phil talks about the importance of lifetime customer engagement. Now, marketing owns the entire lifecycle, from customer acquisition to customer retention. Customer lifecycle is a huge priority for many companies. A Platform for Integrated Social.

Product 134

Product Marketing Marketers Transform 134

CXL

NOVEMBER 23, 2022

Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills. Daniel Layfield. Emma had one very actionable takeaway: avoid wordy phrases.

Law 78

Law Transform Marketing Marketers 78

Hubspot Marketing

APRIL 14, 2025

These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Enter an AI branding tool. Weve had to be intentional about how we integrate AI.

Branding 52

Branding User-Generated Price eCommerce 52

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52