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Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?
Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch written by John Jantsch read more at Duct Tape Marketing In a recent interview on the Near Media podcast , I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs).
Real-time data activation: Enable real-time data activation across channels, allowing for immediate adjustments to campaigns based on customer interactions. Lifecycle marketing Customerjourney mapping: Utilize the insights from the CDP to map out customerjourneys and identify key touchpoints for engagement.
The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. A more complete view of the customerjourney, where you can track the full impact of your digital spend on offline revenue. But with 80% of U.S.
They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customerjourney. For this prompt, try selecting the CMO persona. It helps you monitor key performance indicators (KPIs), track campaign effectiveness, and identify trends and opportunities.
Dig deeper: The sticky problem of martech integration The value stream revelation When integration projects sputter, I ask, “Have you mapped how customer value flows through your organization?” “We built a perfect integration solution for a world that no longer exists,” the CMO told me. It happens all the time.
AI tools can update sales sequences in real-time, allowing marketers to adapt their email strategies based on current data and customer interactions to increase engagement. Predictive Analytics A customerjourney or buyer’s journey describes the processes your customer (or buyer) goes through when they interact with your brand.
Marketers will need to ensure their martech stack is properly integrated and optimized along the customerjourney to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Customer success platforms will no longer rely on static playbooks, said Hindawi.
Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team. Predictive analytics can help marketers predict customer profitability (short-term and long-term).
For this prompt, try selecting the CMO persona. Marketing automation specialist: Manages and optimizes marketing automation platforms to streamline campaigns and improve customer engagement. Customer experience manager: Works on integrating technology to enhance the customerjourney and improve overall satisfaction.
Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. These in-store experiences, however, aren’t just offline refuges — they’re part of an omnichannel journey.
For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. Context) You are the CMO for a national hotel chain. Tone) Please keep responses simple.
AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi.
Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. As a marketing consultant or fractional CMO , youre not just offering services youre offering leadership, insight, and strategic vision. MLaaS fills that gap.
Even worse, this often bubbles up to the CMO and CSO resulting in unproductive ego battles over whose contributions are sourcing pipeline. Its a customer-centric rethinking of ABX one that combines the engagement of inbound marketing with the precision and targeting of account-based marketing.
AI tools can track the entire customerjourney across different channels and touchpoints. So, you get clarity on how customers make buying decisions and what nudged them forward in the marketing funnel. Instead, AI reporting brings deeper insights through advanced attribution models.
These initiatives build on existing skills but can heavily rely on vast access to data from across many channels, platforms and stages in the customerjourney. Creating a successful omnichannel customer experience requires work on the external, customer-facing elements and work on the internal operations.
Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Inside the surveys: Audiences, methods and focus areas The CMO Survey: 281 U.S. MarTech’s State of Your Stack Survey. MarTech Survey: 65.7%
The best operators I’ve worked with look across the entire customerjourney and buying process, regardless of what team they’re on. They're the hardest to work with so if I had to report to someone I prefer COO over CMO. They understand the tools, the processes, and the org dynamics. Evan Reiss hashtag#Finance.
Here are the three steps we took to surface insights that mattered to our CMO, board members and even our own product team, and actionable steps you can use to break down communication barriers. Your team can even use the exact executive social media scorecard our social team shares with our CMO on a monthly basis.
But Sergey Ermakovich , CMO at HasData, pushes marketers to widen their thinking on using AIs data-crunching capabilities for decision-making. It creates a personalized customerjourney that optimizes conversion from each moment and interaction, said Ermakovich. Tim Hanson , CMO at Penfriend, calls this the understanding gap.
DemandGen Report ) 56% of marketers say their biggest hurdles in measuring content success are the difficulty attributing ROI to content efforts and accurately tracking customerjourneys. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.
Your CMO dashboard means nothing if sales and finance see different numbers. Dig deeper: How to un-silo your organization and be more customer-centric Revenue attribution: Face reality Your attribution model probably lies to you. Real customerjourneys look more like chaos theory than flowcharts. More attribution models.
Google Analytics 4s event-based model captures detailed user interactions across the customerjourney. Dig deeper: The real reason marketing measurement keeps failing What to share with the CMOCMOs need metrics tied to business outcomes: Revenue by product/category shows whats performing.
AI isn’t just disrupting marketing, it’s quietly rewriting the entire customerjourney. If you can be the CMO who figures this out in 2025, that could put you years ahead of the competition,” he said. By 2026, every company, every large enterprise, will have a line item in their budget that says ‘AI visibility.’
Dawn Keller, CMO at California Pizza Kitchen: Too many useful frameworks to mention (and plenty not so useful, by the way)! Read How An Obsession With Quality Led Emily Kramer to 48k Newsletter Subscribers and Counting Kramer asks: What marketing framework has been most useful to you in your career?
Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.
Personalization is on the mind of every CMO. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. What are the components of a personalization engine? And yea, we know.
Align KPIs to Business Objectives and the CustomerJourney Your measurement framework must establish clear connections between marketing metrics and overall business goals, ensuring every data point you track contributes to organizational success. Here's an outline for starting your framework.
Sure, AI can create content, but it doesn’t understand your brand, your goals, your systems, or your customerjourneys. As a CMO, I love what this means for my marketing team— fewer bottlenecks, faster cycle times , and less reliance on multiple point solutions. That’s the disconnect. No new UI to learn.
Recent trends from The Digital Project Manager and The CMO show that: Sustainability is Non-Negotiable For the travel industry, that means greener options like eco-friendly accommodations, low-carbon flights, and transparent sustainability practices. Predictive AI and hyper-targeted campaigns make this possible.
In 2025, the brands that leverage AI to deliver hyper-personalized experiences and maintain a responsive, flexible supply chain will have a significant edge in building long-term customer loyalty, said Bodell. These personalized experiences will be relevant throughout the customerjourney and, specifically, for more personalized ads.
“Those platforms couldn’t unify product and data and marketing,” Amplitude CMO Tifenn Dano Kawn told MarTech. The result is a complete view of the customerjourney from first click to long-term retention backed by data. “You have different data, different tools, but leadership wants one story.
Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. It also offers practical advice on prioritizing KPIs based on current business objectives and highlights essential tools for tracking performance.
The entire customerjourney happens on social. One CMO recently told me their top priority when selecting a social media management platform is finding one that equips every team across their organization with real-time intel on customers, products and competitors.
That is the job of a great content strategist to figure out how you bring those things together and create customerjourneys that do support the goal. They have customerjourneys laid out to get to these end results that we wanted. Those are really important for the kind of customerjourney.
8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.
Pro tip: You can make light work out of customer acquisition metrics using HubSpots resources. A second B2B marketer, Christian Hed , CMO of Dstny , also values the role of customer acquisition. Im noticing a theme of being able to create stories and humanize data in B2B marketing analytics.
With a focus on enhancing the roles of both seasoned marketers and fractional CMOs, Ella becomes a smart, always-on marketing team member that brings brand messaging, customerjourney mapping, and tactical execution into full alignment. And that's essentially these interconnected frameworks that say, here's who customers are.
For instance, non-technical stakeholders, such as a marketing executive or a CMO, may come in with a specific request to see financial data in HubSpot, focusing solely on the desired result without understanding the steps to get there.
This strategic alignment will condense the customerjourney and drive efficiency, making creator marketing an essential tool for delivering measurable business outcomes at every stage. For users, Bluesky will be the space where algorithms dont dictate what they see, Romero said.
Watch now In Marketing Cloud Growth and Advanced Edition , we are opening up Flow to marketers to build customerjourneys. You can connect customers with sales, service, and commerce; build native multi-channel journeys; and use Data Cloud to personalize paths based on things like marketing engagement and product purchased.
As marketers, we know that engagement via WhatsApp moves customers through their journey with urgency. And the customerjourney doesn’t fit neatly into the roles defined within an organization. The agent has a role a job to be done which is to move the customer to the next step on their journey via WhatsApp.
Todays CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organizations data needs, AI’s expanding role and how customer experience management impacts acquisition and retention. Few roles have such broad customer touchpoints, making collaboration crucial to success.
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