Litmus

MARCH 13, 2020

Remote working is definitely having a moment, empowering brands to collaborate with each other and connect to customers and partners from great distances. Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications.

Customer 93

Customer Transform CMO Communications 93

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We use marketing automation to support nurture streams.

Transform 138

Transform CMO Marketers Marketing 138

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We AI also played a key role in personalizing the “Clustomers” messaging across global markets.

Branding 124

Branding CMO Copywriting Marketers 124

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”. It is just accelerating.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Martech

DECEMBER 5, 2022

Her first email marketing job with ExactTarget (now Salesforce Marketing Cloud) got her hooked on the data-centered rationale behind email design. From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit.

Email Marketing 126

Email Marketing CMO Marketers Marketing 126

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. Shifts in customer behaviors , an economy in flux, and emerging technologies are all rocking the boat. The new State of Marketing report is here. The good news? Ready to dive in? Let’s do it. Download the report.

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Image: DPAA Global. All these digital features have now come to out-of-home.” Why we care.

CMO 126

CMO Advertising Advertisers Retail 126

Adobe Experience Cloud Blog

MARCH 13, 2019

The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big data. With the right data at their fingertips, modern marketers can now target customers with surgical precision, as well as provide CEOs with evidence that their initiatives are working.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Martech

SEPTEMBER 15, 2021

.” That’s how Darrell Alfonso, who works in Global Marketing Operations for Amazon Web Services, kicked off day two of MarTech. There are currently no fewer than 61,000 job openings on LinkedIn which refer to “marketing operations” in the U.S. What does that mean?

CMO 125

CMO Marketers Marketing Global Marketing 125

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Duct Tape Marketing

JULY 20, 2022

Marketing Podcast with Mark Kilens. In this episode of the Duct Tape Marketing Podcast , I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.

CMO 94

CMO Global Marketing Education SEO 94

Martech

JULY 22, 2021

Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Chasing customer-centricity with customer journey analytics solutions. Former Salesforce CMO Buscemi joins Clari Board. Read more here.

CMO 114

CMO Non-Profit Customer Journey Advertising 114

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. Want to find out more about structuring your marketing automation team? 1 full-time employee).

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Three out of five marketers, however, are eager to re-start in-person events, believing they are better for nurturing customers and driving conversions. Hybrid faces challenges.

Event Marketing 98

Event Marketing CMO Global Marketing Marketers 98

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. Want to find out more about structuring your marketing automation team? Lead Nurture Manager.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. to 23.2% , according to The CMO Survey.

Management 140

Management Social Media Marketing Education Communications 140

Businesses Grow

JUNE 26, 2023

In the early days, I was a distinctive voice since I had more than 25 years of global marketing experience. Eventually, I had to shed my early customers (I handed them over to a trusted friend in Nashville) and embrace the new income paths ahead of me. Could your customer and their needs be different after the pandemic?

CMO 93

CMO Global Marketing Education Place 93

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand. This brings me to my next point.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Hubspot Marketing

JUNE 3, 2024

Based on customer data, AI can personalize your marketing content, recommendations, and offers for each individual customer. This can significantly improve CTRs, conversion rates, and, most importantly, customer satisfaction. Image Source Pro tip: Always analyze customer sentiment during the checkout process.

User-Generated 136

User-Generated Customer Journey Marketers Marketing 136

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. It’s the Year of Customer Centricity (again). Sales Enablement is a Key Core Competency.

Thought Leadership 94

Thought Leadership Transform Marketers Marketing 94

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketers Marketing 105

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. of all internet traffic.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Set Up

DECEMBER 12, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face. Here are marketing lessons from 2023: A great customer experience starts by being memorable. Marketing is human-oriented. Be a storyteller.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Rock Content

AUGUST 14, 2017

Linda Boff, CMO of GE leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. She was recognized as AdWeek’s hottest digital marketer and won a Cannes Grand Prix Award in 2016. 2) The energy will pump new life into your content marketing blood. lindaboff.

Content Marketing 49

Content Marketing Energy Marketers Marketing 49

Welcome Software

MARCH 15, 2022

The survey – aptly called ‘State of Content 2022’ – was designed to understand the primary challenges modern marketers face in the context of planning, producing and distributing content, and analyzing its performance. CMOs, marketing leaders, and their stakeholders are growth-oriented. Who was targeted?

Transform 52

Transform Marketers Marketing CMO 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So, What’s on my AI mind today is how is AI adoption being fostered by our tech overlords and how does this change our approach to customer acquisition and activation? [00:04:25]

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 144

CMO Transform Advertising Advertisers 144

Sprout Social

SEPTEMBER 8, 2020

business intelligence) or executing your customer care a bit more flawlessly. The keynote speaker is Dara Treseder, Head of Global Marketing at Peloton, and there’s even an executive panel featuring a CMO and two VPs discussing how they’re using social data to prioritize for 2021. Get your boss to attend.

Transform 145

Transform CMO Education Global Marketing 145

Econsultancy

DECEMBER 13, 2021

Customer experience. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. Advertising.

Advertising 52

Advertising Advertisers Retail Shoppers 52

SmartBrief - Marketing

FEBRUARY 21, 2025

Brand Purpose from the CMO seat Considering this conference was the center of the digital advertising universe, the opening session, “The CMO Perspective,” was a good one to set the stage for the rest of the day’s events.

CMO 52

CMO Law Advertising Advertisers 52