Martech

AUGUST 21, 2024

Delivering a seamless customer experience is crucial for staying competitive. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. Sales and customer support departments operate the same way. This silo approach only serves the company, not the customer.

Customer 111

Customer Transform Logistics Finance 111

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. Transformed into focused programs that sales actually wants. One CMO reduced her martech spend by 40% and saw lead quality improve. The choice is yours.

Transform 126

Transform CMO Marketers Marketing 126

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. increase in customer satisfaction (up from 6.1%) 10.8% within three years.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 124

Customer Direct Mail Transform Health 124

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. It’s all about knowing the customer.”.

Transform 142

Transform Customer Health Communications 142

Adobe Experience Cloud Blog

MARCH 15, 2019

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions.

Transform 133

Transform Management Customer CMO 133

Adobe Experience Cloud Blog

MARCH 26, 2019

A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization.

Transform 133

Transform Customer Branding Finance 133

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. We had earlier met with Mitel CMO Eric Hanson. ” Essentially, these are combinations of AI assistants (helping customers) and AI copilots (helping reps).

Customer 112

Customer Health Transform Communications 112

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. Let’s explore three areas where this is evident.

Transform 140

Transform Branding CMO Education 140

Martech

MAY 8, 2025

The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos. If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. ” The answer is typically no.

Transform 105

Transform CMO Retail Customer Journey 105

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 82

CMO Customer Journey Transform User-Generated 82

SmartBrief - Marketing

MARCH 24, 2025

Your competitive edge emerges solely from the experience your people provide to customers. ” That transformation from “me” to “us” captures the essence of professional service differentiation. The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief.

CMO 73

CMO Transform Communications Price 73

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform 110

Transform CMO Direct Mail Global Marketing 110

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.

Transform 107

Transform Finance Marketing Automation Platform Health 107

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.

Transform 67

Transform B2C Influencer Marketing Marketers 67

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

Transform 125

Transform CMO Analytics CRM 125

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Change management: CX transformation often involves significant organizational change.

Transform 109

Transform Customer eCommerce Key Performance Indicator 109

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 124

Finance Non-Profit Transform CMO 124

Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. But serving your existing customer base, ever more cheaply until a weird crunch point where customers get pissed off and go elsewhere.”

Transform 119

Transform Marketing Automation Platform CMO Management 119

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. CMOs can learn from Jobs.

Transform 109

Transform CMO Whitepaper Marketers 109

Hubspot Marketing

JUNE 9, 2025

Having worked with translation engines at HubSpot long before ChatGPT existed, I’ve developed a methodology for training AI agents that transforms them from generic content generators into true extensions of your team. Our customers use these specialized agents for concept development across different pieces of the product innovation process.

Management 86

Management CMO Branding Transform 86

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Martech

JANUARY 14, 2025

Brands will go beyond basic customization, using AI-driven tools to create and optimize thousands of tailored ad variations in real-time, driving deeper personalization and engagement. From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible.

Advertisers 127

Advertisers Advertising Transform Shoppers 127

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data. If it’s not used weekly, flag it.

Key Performance Indicator 122

Key Performance Indicator Transform User-Generated CMO 122

Hubspot Marketing

SEPTEMBER 12, 2024

Take a look at the customer experience when using Uber, for example. Suddenly, an app that was built for transportation transforms into a robust advertising platform. These are moments when users are waiting for a time-dependent service — a ride, a delivery — and they’re again actively engaged with the app, waiting for a status update.

Advertisers 108

Advertisers Advertising Transform CMO 108

Hubspot Marketing

JULY 18, 2024

AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. Imagine greeting each visitor with a video in their native language or with a custom message tailored to their specific interests based on user data.

Transform 128

Transform User-Generated CMO Marketers 128

Martech

JUNE 2, 2025

The narrative around AI for customer engagement paints a seductive picture: frictionless interactions and hyper-personalized experiences at the push of a button. However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for.

Transform 62

Transform Customer CMO CRM 62

Martech

NOVEMBER 27, 2024

It recently launched an enterprise version for corporate customers that will search internal files. Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! Last year, we signed an agreement with an AI startup that provided that same enterprise functionality. Processing.

Transform 124

Transform B2C CMO New Technology 124

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107

Transform Direct Mail Customer Journey Marketers 107

Martech

DECEMBER 28, 2022

There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Marketers know you can’t have marketing technology without experimentation.

Transform 122

Transform eCommerce Shoppers Retail 122

Martech

JUNE 18, 2025

Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.

Transform 68

Transform CMO Health Marketers 68

Hubspot Marketing

OCTOBER 24, 2024

While there are seven major story archetypes , the two most commonly used in marketing are: The Quest : this archetype frames the customer as the hero, on a mission to achieve something valuable, like a new skill or growth, with the brand as the “guide” or tool that helps them along the way.

Transform 120

Transform CMO Marketers Marketing 120

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 80

Transform CMO Marketing Strategy Marketers 80

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 126

Transform Customer Journey Analytics Marketers 126

Hubspot Marketing

JULY 11, 2024

In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers.

Transform 109

Transform Outbound Marketing Entertainment Inbound Marketing 109

Sales Force: CMO

MARCH 17, 2025

Welcome to the age of agentic customer engagement. Unlike customer service agents that typically handle one-to-one interactions, marketing agents excel at scaling human-approved content and strategies to reach thousands, or even millions of customers as an audience segment or a 1-to-1 persona. See that you can do

Customer 90

Customer Transform Branding Management 90

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Tim Hicks also emphasizes the importance of clearly defined goals and alignment: “Know your business, your market, your Ideal Customer Profile and tie your KPIs to them.

Digital Marketing 117

Digital Marketing Transform CMO Marketers 117