Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. When it comes to managing consumer data, transparency is critical.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Search Engine Land

MARCH 16, 2023

The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.

SEO 91

SEO Global Marketing CMO Search Marketers 91

Hootsuite

AUGUST 25, 2021

From the onset of the pandemic until June 2020, spend on social media as a proportion of total marketing budget has increased 13.3% to 23.2% , according to The CMO Survey. However, now that CMOs have seen its value, they anticipate that spending on social media will climb back to 23.4% Victor (@just4victor) July 27, 2021.

Management 140

Management Social Media Marketing Education Communications 140

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge.

Customer 109

Customer CMO Customer Journey Non-Profit 109

Litmus

MARCH 13, 2020

Check out these compelling facts and figures: Zendesk transformed the company’s email production process by empowering its global marketing team to build, test, and collaborate in one centralized system—saving the company 3 hours per email. Put email the center of your overall marketing programs mix. Performance.

Customer 91

Customer Transform CMO Communications 91

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to Global Marketing. Outside of work, Jason moonlights as a concert photographer.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. And use these insights to tell a story.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Rock Content

AUGUST 14, 2017

Neistat’s technology company, Beme, was acquired by CNN so now Neistat is helping CNN build out a new digital network. Linda Boff, CMO of GE leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. CaseyNeistat. lindaboff.

Content Marketing 49

Content Marketing Energy CMO Marketing 49

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Who was targeted? Titles: Director & above? Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce?

Transform 52

Transform CMO Marketing Marketers 52

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. And Alex is Unbounce’s Vice President of Growth Marketing. They’ve got access to global marketing, sort of at the click of a mouse.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% Digital advertising now receives 40.7% of UK marketing budgets, up 18.5

Advertising 52

Advertising Advertisers Retail Shoppers 52