Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. It’s all about knowing the customer.”.

Transform 142

Transform Customer Health Communications 142

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. What is the difference between a CMO and a fractional CMO?

CMO 85

CMO Transform Education Marketing Strategy 85

Martech

APRIL 1, 2024

Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. The problem with traditional event metrics In nearly 30 years of B2B events — as CMO, CRO and CEO — I rarely see companies successfully measure event results and when they do, it’s rarely a satisfying metric.

Transform 114

Transform CMO Food Succession Management 114

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Transform 107

Transform Thought Leadership PR CMO 107

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 66

CMO Customer Journey Transform User-Generated 66

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. Did I mention there’s free Wi-Fi, charging stations, a rooftop patio, food and Napa Valley Wine? Time: Tuesday, Oct 4, 1:00 PM – 2:00 PM.

Thought Leadership 134

Thought Leadership Transform Entertainment CMO 134

Sprout Social

MAY 18, 2020

Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest. " Great advice from @SproutSocial CMO @jamiewo.?? SproutSessions #SMM.

CMO 125

CMO Transform Marketing Marketers 125

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “

CMO 114

CMO Thought Leadership Marketing Marketers 114

Hubspot Marketing

AUGUST 16, 2017

What's interesting about this campaign is that it was initially launched to combat the rapid increase in fast food and soft beverages: The CMPB wanted people to revert to milk as their drink of choice in order to sustain a healthier life. campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB).

Branding 145

Branding Food Automobile Advertising 145

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. And now I have a method.

Transform 105

Transform PR Marketing Marketers 105

Marketing Insider Group

NOVEMBER 23, 2023

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Read the QuickBooks blog.

Content Marketing 120

Content Marketing Marketing Marketers Food 120

Rock Content

NOVEMBER 8, 2023

During one of the interviews for my marketing specialization thesis, the CMO of a technology company (whose name I’ll keep confidential for privacy reasons) stressed, “Even before launching the product, we had a hundred pieces of content ready for publication on our blog.” Doing things differently.

Pharmaceutical 86

Pharmaceutical Transform SEO CMO 86

Sales Force: CMO

JUNE 13, 2024

In addition to the bracelet, I also wanted Aliya to experience one of my favorite places — Eataly, the massive food and shopping halls dedicated to living like an Italian — so I included a gift card. Take the hints I’m dropping So how do you use holiday data to drive year-round purchases? Aliya used it for a cooking class. Back to top.)

Retail 98

Retail Shoppers Transform CRM 98

Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ). It's really easy to naysay all of it.

Customer Acquisition 106

Customer Acquisition User-Generated CMO Transform 106

Econsultancy

MAY 11, 2022

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Welcome Software

OCTOBER 12, 2022

So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation? And what we are trying to encourage now, and what we are building within the businesses that we work with is this approach to digital, which is more of an evolution rather than the transformation.

Transform 52

Transform CRM Management Product 52

Welcome Software

OCTOBER 12, 2022

So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation? And what we are trying to encourage now, and what we are building within the businesses that we work with is this approach to digital, which is more of an evolution rather than the transformation.

Transform 52

Transform CRM Management Product 52

Duct Tape Marketing

NOVEMBER 1, 2017

It has transformed marketing into how do we find people and persuade them that our product or services is worth doing? Kraft has done the same thing with Kraft Food and Family. It’s funny because where marketing is today has really lost sight of what Drucker was talking about. That is the lowest hanging fruit, in my opinion.

Transform 48

Transform Marketing Marketers Thought Leadership 48

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 107

Transform Customer Journey Finance User-Generated 107

The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% Thats why Amazon bought Whole Foods and is experimenting with Amazon Go stores. Adobe CMO Ann Lewnes worked to drive that transformation, which was not well accepted by customers at the time.

eCommerce 100

eCommerce Transform CMO Retail 100

Marketing Insider Group

APRIL 26, 2011

Other leadership perspectives on how to drive change in B2B Marketing: “Throw away the rule book&# says Dana Anderson , Kraft Foods’ Senior Vice President of Marketing, Strategy, and Communications. Lisa Arthur, CMO at Aprimo is leading a marketing revolution by challenging CMOs to take a leadership role as “change agents.&#

Transform 111

Transform Outbound Marketing Inbound Marketing B2C 111

Marketing Insider Group

JULY 15, 2021

One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas.

Transform 134

Transform CMO Copywriting Energy 134

Neil Patel

JANUARY 11, 2023

At the same time, if you’re a CMO, you realize commerce starts far before checkout. create an easier return experience (like Amazon Return drop-offs at UPS or Whole Foods). Regardless of the choice you make, keep in mind how payment solutions at every touch point can transform your business. Are you using PayPal on your site?

Finance 123

Finance Retail Customer loyalty Transform 123

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. Questions I ask Laura Goldberg: [1:36] How has the role of the CMO evolved? [3:41]

Email Marketing 100

Email Marketing CMO Non-Profit Marketing 100

Sales Force: CMO

JANUARY 6, 2021

Only 3% believe their organizations are exceptionally effective in turning data insights into actions, according to a recent CMO Council survey. Prepare for another transformation. Social distancing has brought an increase in home food deliveries, contactless payments, and streaming entertainment. What’s next?

Transform 52

Transform CMO Customer Journey Food 52

Econsultancy

DECEMBER 13, 2021

Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% The Digital Transformation Monthly.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

FEBRUARY 24, 2025

Real-world example: Yum Brands (which owns KFC and Pizza Hut, among other fast-food stops) is seeing double-digit increases in consumer engagement and more purchases with AI-driven marketing decisions. Throughout my exploration of AI workflow automation, youll hear from fractional CMO Tim Hickle.

Transform 130

Transform Price User-Generated Management 130