SocialPilot

JULY 14, 2025

Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Thought Leadership Strategic hashtags help anchor your content to emerging ideas, not just trending noise — turning casual views into long-term attention. Over time, peers and prospects begin associating your posts with category-level thinking.

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59

Sales Force: CMO

JULY 17, 2025

Have your site adapt dynamically based on whether the visitor is from IT, logistics, or procurement — surfacing the content that answers their questions before they ever fill out a form. A modern framework: Listen. Let’s make this real.

Whitepaper 52

Whitepaper Manufacturing Energy Finance 52

Hootsuite

MARCH 31, 2025

We used it to identify niche buyer personas for a B2B client in the logistics sector, then craft targeted LinkedIn campaigns that drove a 20% increase in lead generation. Maybe its a video library of your CEO or CMO speaking at industry conventions. What that looks like will depend on what kind of company you work for.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. Traditionally, integrating gifting and rewards has required significant staff and budget to manage the logistics and administration. Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer?

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Hubspot Marketing

JUNE 13, 2024

These shifts not only signify a pivot in marketing logistics but also an evolution in how we engage with our customers and shape our brand presence cross-platform. Marketing teams, founders, and CMOs are testing these new approaches to engage their audiences and improve their online visibility.

SEO 126

SEO Outbound Marketing Logistics CMO 126

Martech

JULY 29, 2022

Read next: How logistics and the supply chain impact customer experience. Forecasting demand is rarely 100% accurate, but there are steps you can take to get your estimates closer to actuals,” said Casey Armstrong, CMO of ShipBob, a third-party logistics firm. Just how will they do that? Before and after.

Management 110

Management Logistics Shipping Manufacturing 110

Adobe Experience Cloud Blog

AUGUST 29, 2012

ERP and other back office systems have provided manufacturing, finance, logistics and other departments with key measurements which have allowed those functions to achieve huge productivity gains over recent years. All of this detail is useful and has its place, but a CMO needs to have a clear view of some key marketing metrics.

Finance 100

Finance Logistics CMO Manufacturing 100

Adobe Experience Cloud Blog

AUGUST 31, 2018

Logistics people became CEOs because you can see the benefits of this type of thinking to the future of the business. In his new book, Engage to Win , our own fearless leader, Steve Lucas , says the CMO needs a new title: the Chief Engagement Officer. CMO for CEO 2019. Financial types got there for, well, obvious reasons.

CMO 96

CMO Logistics Thought Leadership Advertisers 96

Adobe Experience Cloud Blog

SEPTEMBER 14, 2016

It’s been nearly two years since then and we’ve enjoyed a diverse range of speakers–from Clara Shih, CEO of Hearsay Social, to Jamie Gutfreund, Global CMO of Wunderman. Find a team of people who are similarly passionate (our taskforce ranges from 8-12 people) to help you promote, ideate, and execute logistics.

Thought Leadership 134

Thought Leadership Logistics Food Education 134

Martech

FEBRUARY 25, 2022

Our core strategy is to be a next-generation consumer company,” said Reema Batta, Heyday’s CMO. “We They also entered a partnership with MIT’s Center for Transportation & Logistics to boost the platform’s inventory optimization capabilities. For brands, that means it’s still the place to launch products and connect with customers.

Branding 114

Branding Logistics Retail CMO 114

Martech

AUGUST 2, 2022

You’re trading off more capital tied up in inventory,” said Carter Armstrong, CMO of e-commerce fulfilment firm ShipBob. Read next: How logistics and the supply chain impact customer experience. In the most basic terms, we are adding safety stock and/or safety capacity across the value chain.”.

Management 103

Management Retail Logistics Manufacturing 103

Hubspot Marketing

JANUARY 7, 2024

They can help with public speaking, creative problem-solving, logistics, sales, and analytics. The modern-day CMO doesn’t have a generic, one-size-fits-all background. There are many similarities between the vice president of marketing and CMO roles.

Copywriting 131

Copywriting CMO PR Social Media Marketing 131

Hubspot Marketing

JUNE 27, 2023

Visionary CMO with 10+ Years of Experience Driving Brand Growth and Revenue Best for: Senior marketing professionals seeking executive roles What we like: This headline specifies the number of years of experience, immediately giving the candidate credibility as a leader. Senior-level Professional Resume Headline Examples 7.

Pharmaceutical 128

Pharmaceutical Finance Retail Logistics 128

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Event marketing managers worked on logistics to ensure everything was set up on-site so that sales could have conversations with prospects or conduct customer meetings. In addition, many of you are likely wearing multiple hats and need to understand multiple roles to better support your sales team. Social Media.

CRM 103

CRM Event Marketing Marketing Marketers 103

Set Up

OCTOBER 10, 2023

Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. Working closely with our trusted logistics partners, we delivered study results for protocols addressing some of the earliest Coronavirus challenges.

Transform 59

Transform Health CMO Key Performance Indicator 59

Hubspot Marketing

DECEMBER 28, 2023

Use slower points of the day to knock out the easier logistical tasks on your plate. CMO and former HubSpot employee, Meghan Keaney Anderson , remarks: “At HubSpot, we use Slack to keep conversations going remotely, Trello to keep us organized around priorities, and Google Hangouts plus Webex to make remote meetings more productive.

Energy 111

Energy Food Entertainment Logistics 111

Moz

JANUARY 16, 2019

They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle. CMO Brian Jackson jumps into conversations directly, lending his experience and expertise where appropriate. When they were ready to go, the marketing company began running ad campaigns and pushing out stories.

Promotion 57

Promotion Transform Logistics Manufacturing 57

On24- CMO Confessions

SEPTEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Jon Russo, CMO and Founder of B2B Fusion. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Marketing Insider Group

MAY 11, 2020

Additionally, given the improvement in logistics and delivery, it could take less time to get what they need online, instead of visiting a physical location. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing needs to be a CMO-led initiative.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Avinash Kaushik

FEBRUARY 7, 2022

The answer is not easy, you can get it only via experimentation, and it is invaluable to a CMO. One of my solutions is to send an email out to Finance, Logistics, Customer Support, a wide diversity of employees. You bully your CMO into funding a 40 people org and a huge budget. Invite them for an extended (free) lunch.

Analytics 98

Analytics PR CMO eCommerce 98

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% The increased numbers of people now shopping online, whether for necessity or convenience, seems to have thrown retailers’ logistical issues into the spotlight. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52